Red Dragonfly Leather Is Fresh And Friendly Fashion.

The vast ocean, sailing vessels, flowers, insects, birds and animals, the ecological roll and the spatial layout of visitors have brought an unexpected and wonderful trip to visitors. The first China to be held at the Pauli World Trade Museum in Guangzhou. shoes At the Bao Pi Expo, the latest creative works and terminal space design of the Red Dragonfly brand with leather goods and women's clothing were stunning. With extremely keen and outstanding fashion feelings, the ecology, business and life were juxtaposed in the same space creative context. With the brilliant natural and artistic beauty, the Red Dragonfly fashion group's new exploration in the "multi category fashion integration" strategy was shown, and attracted the attention of many businessmen and industries.

　 Exploring the beauty of nature and art

"Life has always been regarded as the ultimate pursuit of fashion. From the age of great navigation to today, mankind has extended its vision to every corner of the earth through various tools, which are derived from the natural pursuit of human understanding of nature, discovery of nature and understanding of nature. It has deep feelings for natural and artistic beauty, as Dong Zhong Wu, vice president of red Dragonfly fashion group. From products to communication, from sales to services, red dragonflies always follow the laws of nature, take the natural elements such as blue sky, white clouds, green grass as the theme, express the intimacy of nature, and the longing for a better life.

The discovery of Red Dragonfly leather and women's clothing continues the natural theme of Red Dragonfly over the years, inspired by more than 300 exquisite collections of paintings from the natural history museum in London since seventeenth Century, looking for four hundred years' outstanding works of natural discoverers in the world, revealing the beautiful beauty of nature to the audience, and telling the mysterious and wonderful ecological stories behind nature. I feel like I can feel the fragrance of plants and flowers on the sunny coast of the New Guinea islands.

"There is a great beauty between heaven and earth. The Red Dragonfly brand has been indissoluble with the natural scene since its birth," Dong Zhongwu said. "How to seek harmony and blend between man and nature and fashion culture through the two dimensions of Chinese culture and international fashion is a mission that the red dragonfly is deeply thinking and insisting on."

The natural and primitive nature of nature, the profound and romantic artistic theme expression, sorting, conceiving, contrasting and colliding in the pulse of discovery and exploration fully explain the persistence and pursuit of a group of fashion dream makers from the Red Dragonfly fashion group.

　　 Fresh and friendly fashion

Through the navigational corridors of the Great Voyage exploring theme, entering the inner space of the marine shell system, the sweet and romantic breath of early summer comes to us, with the Gothic mystery and the elegant melody of Baroque style, the Red Dragonfly leather, the fashionable shopping space newly built by women's clothing and the latest summer fashion of the 2013 summer, the theme of plant life series, presenting it in a special way of being friendly and comfortable.

"To appreciate art in a way of life, and to experience life with artistic feelings, the Red Dragonfly brand is striving to gain more experience and harvest in this area", Li Chunxiao, a design consultant of Red Dragonfly leather design, who is a famous luxury brand in Europe, said.

Since the establishment of the brand in 1995, red dragonfly has always taken the lead of "Oriental fashion" as its responsibility, and persisted in the product innovation road coexisting with independent research and development and cooperation between China and foreign countries. Designer Join in, constantly accumulate and strengthen their own technological strength and fashion taste.

Because it inherited the excellent lineage of the Red Dragonfly brand, the products of Red Dragonfly leather products and women's clothing category, pay more attention to "create a better life experience for customers". Its product design emphasizes color and texture, details are exquisite, easy to understand, and has very good selectivity.

"Not only that, the red dragonfly has also made a special effort in the design of the shop space and the affinity of the product's cost performance. Because red dragonflies hope that all their customers can comfortably shop around, and can easily shop and spend without worrying about discrimination and pressure on price barriers.

With the trend of small volume, multi style, fast production, fast logistics and fast selling, red dragonflies are in leather goods and clothing Category further put forward the "new month development, manufacturing in the month, next month sales" of the new rhythm. With a strong R & D and production strength, every month, we will launch more than 300 new cost-effective leather products and women's clothing products to create the "new fashion" of the season. The starting point is to use truly sincere and non shrinking fashion design to provide forward-looking consumers with the most fashionable elements of the season at the forefront of the international market, as well as exquisite workmanship and material quality.

　　 Discover new wealth business platform

The roots are deep and the leaves are thick.

As a well-known fashion brand in China, red dragonfly has formed a strong brand influence in China's two or three line fashion consumer market. With its more than 4000 retail terminals covering all the major economic cities in the country, the Red Dragonfly offers fashion choices for tens of millions of consumers every year, and also creates a huge wealth business platform. According to industry estimates, since 1998, the Red Dragonfly fashion group has launched franchised chain operations for leather shoes, so far, the red dragonfly has produced thousands of successful agents above ten million.

In 2006, with the introduction and implementation of the Red Dragonfly's "multi category fashion integration" forward strategy, red dragonfly leather products began to enter its own network. In the past 7 years, it has continued to grow rapidly at an average annual rate of over 100%. In 2013, the annual sales of Red Dragonfly leather products will break through 5 hundred million. At the same time, red dragonfly women's clothing is also gaining momentum. It is expected to achieve a breakthrough of two hundred million in two years.

"These are just the beginning of future development planning. In the past years, in the field of self exploration and accumulation, the support of Red Dragonfly leather goods and women's clothing sales has been continuously strives to build and perfect a one-stop service mode covering the order guidance, matching display, commodity training, shopping guide promotion, after-sale service and so on, which is a professional, scientific, practical and standardized service. It is committed to creating a platform for the partners with excellent foresight. "Dong Zhongwu said that with the growing maturity of the shop profit mode of the Red Dragonfly leather monopoly, women's wear monopoly, leather goods and women's clothing monopoly, the authorized operation mode of Red Dragonfly leather and women's clothing, especially in the East China region, has been close to implementation. After these

"The best way to predict the future is to create the future". In Dong Zhongwu's view, the horn of Red Dragonfly leather goods and women's clothing has entered the new wealth. A new wealth business platform is sailing: "there are always some amazing similarities in history. Just like the inspiration from the great sea age, what platform we choose and when we are going to go with them will decide what kind of world you can see and have."