The Marketing War Of Children'S Enterprises In Quanzhou Has Not Ended Yet.

< p > although the children's day has passed, the marketing war of Quanzhou children's enterprises has not yet ended.

In this war without smoke, whether the online terminal or online interaction, Quanzhou children's enterprises are playing their respective roles.

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< p > as early as the middle and late May, the children's children in Quanzhou shopping malls such as Dayang department store, Zhong min Hui and Xinhua capital shopping mall < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprises have launched the activities of discount and profit making.

If this is the most common, the simplest and the most direct marketing tool, then the online marketing of children's enterprises is very diverse. For example, Anta children on the official micro-blog launch "spicy Mama hot daddy pop baby 61" the most creative "activity", 361 degrees in Tmall flagship store launched "buy one good one activity", and also like ABC children's wear joint Tencent children's channel tailored "tide boy" column......

It can be said that the competition of child enterprise marketing has simply occupied the terminal and competition price from the line, until now the online and offline comprehensive interaction and three-dimensional network platform are built to win the favor of consumers.

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< p > < strong > line < /strong > < /p >

< p > < strong > discount sales promotion is the most affordable, < /strong > /p >

During the period of < p > 61, many children's enterprises in Quanzhou launched discount promotions, as Feng Jinsen, general manager of Quanzhou card Dudu children's products Co., Ltd. said: "for consumers, this is the most affordable."

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< p > > reporters found in many shopping malls that many brands such as Mary mmaca, caterpillar, and Hawei have launched 61 "39% off" preferential activities. In addition, other brands such as little play leather and AI house have played a lower discount such as 3~5 discount. Even Adidas children have launched a preferential purchase of "200 minus 40, 300 reduction 60, 500 to 50" in Quanzhou ocean department store.

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< p > "compared to sporting goods, the inventory of children's enterprises in Quanzhou will be small, but it can not be ignored."

Feng Jinsen said that during the 61 period, card Dudu introduced sixty percent off profits.

Because the market for children's products is still in a continuous growth stage, most of the children's enterprises have some stock.

How to digest inventory and promote the sales of new products, for children, 61 is a must not miss the opportunity.

Because in accordance with traditional habits, children 61 is to wear new clothes, which is virtually the golden age of child enterprise sales.

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< p > < strong > love marketing is most tender. < /strong > < /p >

< p > if the discount is a naked promotion, then the Green group's love action is the warm offline marketing.

During the 61 period, the "tick tick children's clothing" of Green group launched a public welfare activity for children's day in the whole country.

According to Ruan Shitao, marketing director of Green group, the children only need to donate the old < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > through the tick tick "love passage" to the children in Ya'an disaster area of Sichuan, so that they can enjoy the preferential discount of the new summer wear.

Tick tick is actually calling on children from all over the country to contribute every little love that they can do by their actions. It will converge into rivers and become the most vigorous "big love".

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< p > with the development of the public welfare activities of the shop, the tick Tat children's clothing also went to Quanzhou formula Po kindergarten, normal school attached primary school, Baoshan primary school, Datian grove kindergarten, Quanzhou Datang Guo Wen kindergarten, Bao Chau kindergarten, East Lake central kindergarten, Feng Sheng kindergarten, Feng Ze district children welfare institution, disabled union rehabilitation center, etc.

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< p > "in recent years, drowning accidents among primary and secondary school students have been frequent. Safety education for primary and secondary school students in drowning prevention is urgent.

In the activities of the Quanzhou School Education Bureau and the Quanzhou minors protection committee jointly launched the "primary and middle school students drowning prevention safety education manual / wall chart" donation activities, Green Group donated 3000 "flood prevention safety manual" at the first time, the plan is issued to many schools in Quanzhou, hoping to protect every life through the humble efforts of the enterprise.

Ruan Shitao said that through the development of public welfare activities, the distance between consumers and consumers can be narrowed, so as to enhance brand reputation and recognition.

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P > < strong > < /strong > < /p >

"P > < strong > interactive marketing is the most hot" /strong > < /p > >.

< p > with the advent of the Internet era, the online marketing of children enterprises will naturally promote the promotion of online synchronization.

Reporters found that during the 61 period, many children's shoes enterprises launched interactive marketing on micro-blog, websites and forums.

Anta children, 361 degree children's wear, CAMKIDS camel brand and other official micro-blog can see different interactive marketing cases.

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< p > in these interactive marketing cases, the activities of Anta children and CAMKIDS camels are relatively life oriented, so as to win popularity.

For example, the CAMKIDS camel launched an initiative to take the children out to the micro-blog on Anta. Anta children micro-blog launched the "spicy mom and pop daddy baby baby" 61 "the most creative" activities, as long as we focus on @ Anta children's official micro-blog, and forwarded the interactive micro-blog, showing the most creative photo of baby and dad.

The reporter saw that among the 15 thousand fans of Anta children's micro-blog, many new and old fans were participating in this activity. Fans were showing a group of strange sons and daughters.

It is reported that after the event, Anta children will select the best creative award 5, the most happy childhood award 5, at the same time giving prizes.

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Compared with P, interactive marketing at 361 degrees is more practical.

It launched a "buy one good one" campaign at Tmall flagship store, that is, to buy a pair of special adult shoes, that is, to send 361 pairs of children's shoes to the children in difficult areas in the name of consumers, and the total price of the pair of shoes is 129 yuan.

This activity not only made public welfare, but also greatly stimulated consumption.

As of noon on June 3rd, the sales volume of the shoe had nearly twenty thousand pairs.

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< p > according to Xie Jiasheng, Secretary General of Fujian children shoes industry association, the children's enterprises take an activity as a starting point to carry out interactive marketing, which can attract more consumers' attention. It can not only enhance the popularity of the brand, but also turn it into actual purchasing power eventually, which is the most significant for the enterprise.

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< p > < strong > long line marketing the latest model < /strong > < /p >

< p > if we say that relying on one activity to develop interactive marketing is just a phase of the journey, then ABC children's wear and Tencent children's channel to create "Chao Tong" column is a long-term plan.

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< p > it is learnt that during the 61 period, ABC children's wear announced a strategic partnership with China's first gate Tencent network children's channel. The Tencent children's channel has officially launched the "tide boy" column for ABC children's wear. This is the strategic partnership between ABC and Tencent New Year's new clothes public welfare project in 2012.

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< p > it is understood that Tencent children's channel aims to focus on the growth of children. It aims to provide children with 5~13 years old with the most safe, healthy and intelligent content, and build a communication platform with children and parents and teachers of the same age. Since its launch in 2007, Tencent has become the largest child traffic channel in the country.

The "Chao Tong" column aims to teach children how to learn the correct "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "collocation, conversation etiquette, how to appreciate" beauty and fashion ", and guide children to experience and participate in" beauty and fashion "in life.

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"P", according to the ABC responsible person, the "tide boy" column can provide a good place for learning and communication for children who love beauty and love fashion.

On this basis, Tencent children will also join hands with ABC children's clothing to carry out various fashion promotion activities.

At present, more than 80 million of the children in China are on the rise, becoming a force that can not be ignored in the Internet. ABC children's wear and Tencent children are exploring new marketing mode for children Internet users, which is undoubtedly a new direction for the development of the industry.

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< p > < strong > comment < /strong > < /p >

< p > < strong > Chen Shuqing: the most important concern is < /strong > < /p >.

Chen Shuqing, general manager of Quanzhou Liuhe children creative industry Co., Ltd., believes that with the continuous rise of China's children's products market in recent years, and the 70 generation and Post-80's new generation families are gradually becoming the main force of consumption. The consumption of all kinds of children's gold keeps increasing. Six, the children's day market will certainly be bigger than before, and businessmen will naturally spend more time on marketing than before.

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< p > whether it is online activities or offline activities, we can see that in recent years, the children's shoes industry in Quanzhou has begun to pay attention to holiday marketing, and is good at using various marketing methods, such as joint Internet, public welfare organizations and so on.

With the help of the third party resources and their own brand ideas, the traditional marketing methods are being introduced. For example, the CAMKIDS camel brand "take the children out" is a kind of interactive marketing case that can really close to the children's inner desire. It can not only directly impress the busy young parents, but also satisfy the children's desire for growth.

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< p > under the circumstances of homogenization of many children's products, especially when the brands provided by the shopping mall are almost the same, additional services will affect the customers' hearts and feelings, thus affecting the customers' choice.

Therefore, how to get close to the hearts of parents and children and do holiday marketing is a topic that every child enterprise must pay attention to.

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