The First China Sporting Goods Industry Summit Held In Beijing

< p > at the summit dialogue stage, Li Ning Co chairman Lining, chairman and chief executive officer of Anta board of directors, Ding Shuibo, President of Anta XTEP, Bian Zhiliang, chairman of Taishan group, Zhang Jiahua, chairman of Shenzhen good family company, discussed the topic of "change in progress" of China's sports industry.

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< p > Lining believes that the problems facing China's sporting goods industry are not only the problems of the industry itself, but also the time when China's economy and society need to be adjusted.

The world economy is adjusting, China's economy is also adjusting, and the sports industry is facing more adjustment. This adjustment may be a great pressure, but also a great opportunity. Every enterprise will seek better development in our future according to its own genes.

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< p > Ding Shizhong thinks: Anta has not been well since the second half of 2012. It is a negative growth in the first year since Anta was founded.

However, it is not a bad thing in the whole law of economic development. Now the adjustment is the adjustment of business mode, prompting us to calm down the future direction of development.

Ding Shizhong is full of confidence in the future Chinese sporting goods market. "I told the team that gold is still everywhere and gold can be cleaned up."

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< p > Ding Shuibo thinks: through this adjustment, it is like a person who has increased immunity after illness.

Through this adjustment, China's sporting goods industry has a higher degree of concentration, and at the same time, the overall market space is still very large. There must be no oligopoly in China at present, and there is no so-called monopoly.

With the development of urbanization and the popularity of the national sports, including the changing concept of sports life, the market space is huge.

Ding Shuibo is full of confidence in the development of the industry.

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< p > in the dialogue stage, Lining pointed out that under the current Chinese system, the key resources of the sports industry, including various training and league matches, have not yet been marketed, which is very important for the future market.

In addition, China's sports consumption is concentrated on teenagers. Under the current education system, sports are regarded as entertainment, while sports we understand are education rather than entertainment.

Finally, Lining stressed that enterprises should adjust themselves according to their genes and market opportunities.

Peer pressure is mainly the issue of homogenization, which means that the entire business model is bound to homogenization.

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< p > Ding Shizhong revealed that the first good news is that Anta now ranks thirteenth in all enterprises in Fujian. The second good news is that in 2012, the whole performance fell and profits exceeded 1 billion 300 million yuan. Besides, Anta made a brand promotion and retail pformation through this industry crisis.

Another good news is that Anta's inventory is almost processed. For the realization of the Chinese dream, it is necessary to realize China's brand dream. As a Jinjiang enterprise, as a Chinese enterprise, it needs to "embrace together" to develop and establish a healthy competition mechanism, and jointly with the international sports brand.

Lining agreed with him that he should maintain market competition and respect each other.

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