The Main Characteristics Of China'S Sporting Goods Industry Are Five Points.

At the thirty-first China International Sporting Goods Fair 2013, the Chinese sporting goods industry federation issued the white paper on industry. The overall characteristics of China's sporting goods industry were outlined. Combined with recent reports and information, the main characteristics of China's sporting goods industry were as follows: < /p > p

< p > 1, the scale of the industry is expanding and the growth rate is slowing down.

According to the data released by the State General Administration of sports, in the past 2006-2012 years, the added value of sports goods industry (sportswear, sports a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > sports equipment and related sports products) increased year by year, and increased to 193 billion 600 million yuan in 2012.

Judging from the annual average growth rate, the growth rate of the industry is slowing down due to high inventory, rising cost and net profit decline.

The added value refers to the sum of the added value created by the long lived unit in the production process and the pfer value of the fixed assets, which directly reflects the final result that a industry or unit provides to the society in the production process.

The formula is: added value = workers' remuneration + net production tax + fixed assets depreciation + operating surplus.

The sum of the added value of various sectors of the national economy is equal to GDP.

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< p > two, the position of the industry in the national economy is expected to improve.

From the perspective of national economic status, the position of sports goods industry in the national economy in China has been maintained at about 0.4% in 2006-2012 years. In 2012, the added value of sports goods industry in China accounted for 0.37% of GDP.

On the whole, China's sporting goods industry has not yet fully realized its advantages in national development, and its share of GDP is below 0.5%.

With the diversification of sports products and the increasing demand for multi-level products, the market capacity of China's sporting goods industry will be further expanded. China's sporting goods industry will have broad prospects for development, and its position in the national economy will also be enhanced.

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< p > three, the concentration degree of industry market has gradually increased, and the sporting goods industry cluster effect is obvious.

At present, the main sporting goods brands in the domestic market, including Nike, Adidas, Lining, Anta, XTEP and so on, have established a relatively perfect production and marketing network, occupying most of the market share of the domestic sporting goods market.

From the perspective of provinces and production, China's sporting goods industry clusters are mainly concentrated in six provinces and cities such as Guangdong, Fujian, Jiangsu, Zhejiang, Beijing and Shanghai, with a concentration rate exceeding 85%.

From the view of the density and product category of the enterprises, the sneakers are mainly concentrated in Jinjiang, Fujian, Guangdong, Dongguan, Zhejiang Cixi and Jiangsu Kunshan; sportswear is mainly concentrated in the Fujian lions, Guangdong Guangdong, Guangdong sports; sports equipment is mainly concentrated in the following areas: ",", ",", "and";

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< p > four, the value of industry brand is gradually improving.

According to the 2012 China 500 most valuable brand list released by an organization, there are six brands listed in the sporting goods industry, namely, Lining, XTEP, del Hui, 361, golden apple and golden lake.

Among them, Lining ranked ninetieth in the brand value of 15 billion 11 million yuan, ranking the most valuable brand in the sporting goods industry, and the other 5 brands originated in Fujian, China.

This further illustrates the obvious effect of China's sporting goods industry cluster.

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< p > five, the industry as a whole is in the adjustment stage. Due to the high demand for sporting goods over the past few years and the slowdown in 2012, the sporting goods industry in China is in the adjustment stage in 2012.

Most domestic sporting goods brands are beset with inventory problems, which results in overstock being the most important business strategy in 2012.

In order to solve this problem, almost all companies in the industry take different measures, such as streamlining and reorganizing distribution channels, cancelling the orders of distributors at trade fairs, repurchasing inventory and making larger discount through factory stores or discount stores.

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