Latest Information On Clothing Market: Quality Blacklist Semir On ZARA To Acquire GXG

Recently, Shanghai industrial and commercial bureau has sold fast fashion to some shopping malls, supermarkets and brand stores. clothing Quality inspection was carried out. "ZARA", "H&M" and "VERO MODA" and other brands "boarded the list".

Interpretation: on the official website of Shanghai industry and Commerce Bureau, we inquired about the detection information of fast fashion clothing quality in circulation sector in the second quarter of 2012. After testing, 43 batches of goods failed. The main problems are excessive pH value, unqualified color fastness, unqualified slip, unqualified fiber content, and irregular product identification. Industry analysts believe that nearly two years fast fashion brand "horse race enclosure", quickly occupied a place in the Chinese market, rapid expansion of stores, popularity continued to burst. And fast fashion brand goods update speed and cost-effective market advantage, it is precisely its frequent exposure of quality door "hidden disease".

　 Merchants rush to eat graduation photos Clothing leasing "Cake"

In the graduation season of one year, the graduates of the ghosts and spirits were no longer satisfied with the graduation photo taken in the bachelor's wear. The Chinese tunic suit, sea jacket, Hanfu and scholar suit appeared in front of the camera. All kinds of weird clothes add color to graduation photos, but also bring great business opportunities to garment rental companies.

Interpretation: Zhu Qinjie, the owner of Hangzhou's Agel Ecommerce Ltd, is one of them. He said: "we started the company from 2008, and started with the rental of exhibition equipment, and began to rent all kinds of clothing for graduation photography since 2010." Zhu Qinjie explained that the graduation hot season in previous years is between May 10th and 30, and 2013 will be postponed to early June. This kind of rental service is highly seasonable, and the graduation time is just more than 20 days, but the market demand is also increasing year by year, and the profit is very high.

　　 Estimated 2013 Chinese clothing online shopping Up to 407 billion 600 million yuan.

Since 2009, the scale of China's apparel online shopping market has been increasing year by year, of which the growth rate in 2010 has been rapid, with a growth rate of 100.8%. In 2012, the scale of transactions reached 305 billion yuan, an increase of 49.9% over the same period last year. The transaction volume in 2013 is expected to reach 407 billion 600 million yuan, up 33.6% over the same period last year.

Interpretation: China is one of the largest clothing consumers in the world. At present, the whole garment market is in a steady growth period. The e-commerce of clothing is on the rise. According to the monitoring data of China Electronic Commerce Research Center, from the perspective of B2C apparel online shopping market share, Tmall is still in the absolute leading position, accounting for 71.2% of the total B2C apparel online shopping market; the second, third place is Jingdong and customers, accounting for 5.9% and 5.4%. In 2012, the comprehensive category of e-commerce was more prominent in the apparel online shopping market, while the old clothing vertical e-commerce providers were not only in the top three but also mediocre.

　　 Semir Clothes & Accessories Intends to acquire casual men's wear GXG

Semir apparel is going to buy GXG, a casual wear brand for men's wear. It is now entering the core negotiation stage on mergers and acquisitions. Semir clothing is not the object of the acquisition of children's clothing brand "green box". It is understood that GXG2011 revenue has exceeded 3 billion yuan (non report income), in 2012 suffered the overall winter clothing industry, the income dropped to about 1 billion 500 million yuan, net profit of more than 100 million yuan. According to industry analysis, "the purchase price should be between 1 billion ~20 billion yuan, 8~10 times PE."

Interpretation: GXG Menswear, or Gill Mix Green, operates two male brands including Gill and Green. The main operation company is a joint venture with Hongkong silver Boxing investment company Ningbo Hejie Jess dress Co., Ltd. Analysis of the industry, "Semir clothing brewing merger has been six months to a year. GXG positioning youth casual clothing, between the seven wolves and Semir costumes. Semir apparel acquisition is conducive to brand synergy. At the same time, mergers and acquisitions can also enhance the performance, Semir clothing can also enter the MALL channel. However, the future trend of business and leisure is not necessarily good. The future of Semir clothing needs to be adjusted in terms of channels, products and so on. At this stage, the company has no resources to adjust at the same time, to change the channel must first change the product; Semir apparel needs to seek cooperation with domestic brands such as equity participation and mergers and acquisitions. It is understood that at the end of the first quarter of 2013, the monetary fund of Semir clothing accounts exceeded 5 billion yuan. But if Semir's apparel is successful, it will face great challenges.