Mulberry Will Make The "New Card" In Britain Hit The Top.

If we compare fashion to a gambling table, then the United Kingdom is like a gambler with good luck but lacking skills. God has given him a crazy card, such as Mickey banner, punk, royal family, creative capital and Saville Street custom Menswear, but there has never been a big Quartet. Now, the rising Britain is trying to rearrange its chips and win a brighter future. For a long time, "British fashion" has been defined as a young and noisy culture and tradition. Clothes & Accessories The mixture is small and extreme for most consumers. British brands tend to be more of a cultural symbol in their minds: when someone claims to be wearing a British brand, they will not let other spectators feel cool, tasty or even rich. In most cases, the most likely outcome is "just so" evaluation. In contrast, France and Italy have, to a certain extent, relied on expensive handicrafts and top fabrics to win the hearts and minds of the people.

Recently, the British fashion industry has been paying attention to the treasures hidden behind Britain from top to bottom. The new men's wear week brings more market and business opportunities. The Fashion Association of Britain has spared no effort to show its new strength, and at the same time welcomed the arrival of more foreign brands with an open mind. American Tom Ford, Australian Dion Lee and China's Xander Zhou have become guests of the London Fashion week. This kind of tolerance is somewhat similar to the spirit of New York on the other side of the ocean. By contrast, Paris and Milan are stubborn and conservative, especially in Milan fashion week. A friend who has worked in the fashion industry for many years described Milan as a "rotten" city, and the brands were stepping on their feet, regardless of the world outside. "As long as the situation is good this year, Italians feel that there is no need to worry about it." The friend commented. Their role is more like a senior supplier of materials, and fashion week is a fairs, where creativity becomes more and more difficult to find.

All this is a good opportunity for Britain. They immediately extended an olive branch to Dolce & Gabbana and invited them to move to London men's wear week to release, and the brand opened at New Bond Street Boutique. Dylan Jones, a member of the organizing committee, even excitedly expressed the hope that they would decide to hold a press conference next season. In addition to the "Introduction" approach, the British private brand is also trying to "go out" to a greater extent. Among them, the two "berries" have made great strides and achieved good results. The younger generation of Burberry led by Chritopher Bailey is dominated by fashion, technology and avant-garde. More interestingly, Mulberry, which has recently returned to the Chinese market, has launched a series of expansion plans in the Chinese market. At present, Mulberry has already had a very decent accessory store in Shanghai's High Island Department store, and the two series of Kerry Center and iapm International Trade Center will offer a full range of boutique shops including garments.

Mulberry has also played the best role of the new brand in Britain: in the whole environment is seeking lower manpower and production costs, it has carried out counter measures. They started to move factories back to England and train more artisans. This year's main handbag "Willow" is named after the brand's second new factories in the UK. Of course, all this is reflected in the figures of sales and annual reports. Over the past few days, the stock of Mulberry has gone up all the way, with a surprising rate.