"Dongguan Shoes" Are Stepping Out Of The Low Industry And Collectively Breaking Through.

This year, China International Leather Fair, held in Shanghai, < a href= "http://www.91se91.com/news/index_p.asp" > Pudong < /a >, is jointly organized by China Leather Association and Asia Pacific Leather Exhibition Co., Ltd., and is the largest exhibition of leather, shoemaking and bags in Asia at present. P

After 15 years of development, this exhibition has become a barometer of China's leather and footwear industry.

Every year, many shoe manufacturers at home and abroad will be invited to participate in the exhibition. Some large international shoe companies will also choose the Chinese partners through the platform.

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< p > according to Nie Yumei, Executive Deputy Secretary General of the China Leather Association, as a big province of China's footwear industry, Guangdong footwear industry has been constantly consolidating its dominant position in manufacturing sector in recent years, especially Dongguan's export oriented shoe enterprises are developing rapidly.

Although the international trade environment has shrunk in recent years, the export of shoes industry that meets the needs of overseas consumers is still eye-catching.

At present, a number of Dongguan shoe enterprises and shoe materials enterprises are exhibiting in the form of "industrial clusters", hoping to further expand overseas business opportunities.

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< p > "in recent years, < a href=" http://www.91se91.com/news/index_x.asp "> shoes enterprises < /a > are two heads, the foreign trade orders are reduced, and the domestic market competition is excessive, resulting in the pressure of stock.

In addition, the RMB exchange rate, raw material prices and labor costs continue to rise, so the shoe business is not easy to do.

Wang Zhuoliang, Executive Deputy Secretary General of Dongguan Leather Footwear Association, told reporters that some enterprises around him had been shut down because of bad market conditions, but the collapse was only an individual phenomenon and did not become a trend.

After all, this product has the characteristics of meeting the needs of people's daily wear, and the confidence of the enterprise is very strong.

Especially since the end of last year, the export situation of shoes in Dongguan has changed significantly.

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< p > statistics show that in the first quarter of this year, < a href= "http://fz.sjfzxm.com/" > Dongguan < /a > foreign trade and import and export amounted to US $32 billion 780 million, an increase of 6.8% over the same period, of which 19 billion 340 million US dollars in exports, an increase of 9.1% over the same period last year, an increase of two percentage points over the same period last year.

In the export category of industrial products, the export of footwear products in Dongguan is also noteworthy.

Wang Zhuoliang said that in the face of increasingly complex international trade situation, there have also been some positive changes in Dongguan shoe enterprises. Many of them have taken the initiative to pay attention to the trend of international market, and promptly adjusted export strategies on the basis of consolidating the old American and European customers, and increased the customer development in emerging markets such as Japan, South East Asia and Africa.

In October last year, the Dongguan leather and Footwear Association also organized more than 20 shoe factories to set up an internal marketing platform in Houjie Town in the form of "factory stores" to help enterprises expand their domestic market on their own brands.

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< p > it is also known that the Dongguan footwear industry, which has perfect industrial chain, has attracted the attention of the international footwear technician Federation (UITIC).

The eighteenth international footwear technology conference, hosted by the association, will be held in China for the first time in November 13th.

At that time, more than 300 well-known managers and technicians from shoe industry will go to Dongguan to visit the local shoemaking enterprises.

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