Bao Nan Focuses On Aura And Focuses On Brand Positioning

< p > the core of marketing is to create momentum and expand influence.

In the past various marketing forms, the halo effect marketing is a matter that most enterprises will do, so the brand home textiles Bao unadorned home textile is no exception.

Halo effect is also known as halo effect. Halo effect is a kind of exaggerated social phenomenon formed in the process of interpersonal interaction. This effect is often used in advertising domain in advertising, and the popularity of celebrities is widely used to achieve good advertising communication effect.

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< p > halo effect was first put forward by Edward Sandyk, a famous American psychologist in 1920s.

Edward Sandyk believes that people's cognition and judgment often start from the local part, and the overall impression can be obtained through diffusion.

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< p > < strong > focusing halo effect < /strong > /p >

< p > by focusing on a key word and focusing on this keyword, enterprises usually achieve good results, which is the role of halo effect.

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The Como series of < p > Bao Mo's home textiles has always been a leader in the home textile industry.

In recent years, Bao unadorned home textiles has been focusing on the development of PEZ Li Wen, and has achieved great success.

Do people buy the products of the comamo family textile products only because of the "pads"? In fact, there are still a lot of pesli patterns on the market now. Why do they still adhere to the "pesli" pattern? The reason is that the pamesia pattern of Bao's home textile has brought the halo effect to the unadorned home textiles. In the hearts of the customers, the Como series has not only the exclusive style of the pads, but also a noble and exotic quality.

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In the home textile industry, home textile enterprises need to adhere to the brand characteristics and positioning, and the halo effect needs to be focused. Just like Bao's home textile has been focused on PEZ, P can only play the role of halo effect only if the product and characteristics are condensed into a word and will be implemented.

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< p > halo effect is a long-term brand marketing program. Bao unadorned home textiles focus on Como series Pezli's products through products and features, and spread by focusing on the interests of payerlee, playing a marketing value of halo effect.

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< p > < strong > focus on brand positioning < /strong > < /p >

< p > from the beginning of its founding, Bao unadorned home textiles identified the brand positioning of "color life, Bao unadorned home textiles".

Every person's life should be rich and colorful, each color can represent a mood, an attitude, a state of life.

So different from other enterprises brand positioning, so that more people can easily remember Bao unadorned home textiles.

Romantic charm from Italy, is committed to the pursuit of the combination of classics and fashion, so that the product has always been in the industry leading, leading the trend, becoming one of the ten major home textile brands.

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