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First Impression Starts With Employee Image, Professional Suit Customization Needs Change.

2013/6/18 22:08:00 45

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In the increasingly competitive market environment, more and more business operators begin to realize that competition has surpassed the product itself. The soft power contest based on corporate image has become an important factor for enterprises to win ground, win customers and increase sales, and even directly affect the survival and development of enterprises. P In the many elements of the corporate image, employee image, as the most intuitive form of expression, has become a soft business card in business contacts. 
 first impression begins with employee image .
 the first impression that an enterprise gives the customer can be the layout of the office building, the design of the brand LOGO, or the details displayed in a pen and a note paper. But more often than not, the impression starts with the first contact between a client and an employee. An expert in MBA at London Business School once stressed: "in business activities, employees in a company are far more persuasive than any corporate slogan." The survey of the top 1000 CEOs in fortune university in New York shows that 96% of employees believe that employee image is very important for corporate image building, especially for those demanding high credibility jobs and dealing with people, such as marketing, sales, finance, lawyers, accounting and so on. 
 for the enterprise, the proper dressing style, image quality and manners of the staff are precisely conveyed to the customers by the company's mental outlook and corporate culture. As a result, many enterprises have begun to consciously dress their employees' clothes, and even pay for their employees to customize their professional suits, so that they can get standardized, professional and decent employee images. For example, the famous multinational corporations such as general motors, Coca-Cola, Japan Canon and so on, have established a complete set of perfect enterprise image recognition system very early, and the suit suits the corporate image has become an essential component of this identification system. The above enterprises are not special cases. BONO, a famous professional suit custom brand, said: "in recent years, the business customers who choose to make professional suits have been growing very fast, especially in industries such as law, education, foreign trade, advertising creativity, which need to deal directly with customers. The demand for tailored suits for employees is often more refined." 
 custom tailored suit should be changed to /p >
 BONO mentioned that many business customers in customizing professional suits, said: to unify the image of employees on the basis of wearing their own style alone, but also to let employees willing to wear, willing to wear. "This actually includes two service goals that must be paid attention to in the process of tailored suits: enterprises and employees." According to BONO, professional suits are not invariable. Instead, they will be differentiated according to different corporate culture and different employees' wear needs, so as to ensure that employees can get comfortable and satisfied wearing experience while highlighting corporate image and employee image. 
 first, corporate culture. Different enterprises have different cultures, and their fields are quite different. In addition to integrating the established CI and VI elements into the business suit, the business customers of different industries will inevitably differ in < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > style. Taking the financial industry as an example, the combination of white shirts and black suits, tailoring and self-cultivation tailoring give customers a professional and serious visual experience, thereby gaining a sense of trust. Relatively speaking, advertising, design, IT and other industries need more inspiration and creativity. When tailoring professional suits, you can avoid overly serious and stereotyped, and add elements of fashion, personality and affinity. 
 at the same time, we should also consider the employee's post needs and wearing feelings when making professional suits. BONO, for example, window service personnel, mainly young people, can be more attractive in color selection, and use the shape design of Princess province and waist waist to highlight the youthful and vibrant image of employees. Office staff should consider more comfortable clothing, such as adding pleat on the back and increasing the range of upper arm activities. In addition, when choosing fabrics, it also changes according to season and wearing requirements. For example, summer is coming, cool and cool sweat and soft skin fabrics such as mulberry silk and pearl fiber will be a good choice. 
 a well tailored and well tailored professional suit will also be the most intuitive image label for an enterprise when it faces the public at the same time.