"One-Stop" Mode Of Maternal And Child Retail Shopping In Ji'nan

< p > maternal and infant products market is a special market of a specific group. Customers have high requirements for the environment of shopping malls, the quality of products, the convenience of shopping, and the professional level of sales. At present, there are large and small problems in maternal and infant stores in Ji'nan. A few days ago, a child and child retailer, who claimed to provide one-stop child growth solutions, announced that he was stationed in Ji'nan. < /p >
< p > < strong > Ji'nan maternal and infant supplies market survey < /strong > < /p >
< p > in recent years, with the rapid development of the economy, consumption concept is gradually changing with the continuous upgrading of the consumption mode and the concept of child care of the "post-80s" young parents. According to the latest data, the total market size of baby care products for children aged 0~12 in China in 2012 was about 12 billion 700 million yuan. In recent years, the annual compound growth rate of baby care products market will maintain a high growth rate of about 17.2%. By 2015, it will reach a scale of 20 billion 600 million yuan. In the future, China will become the world's largest consumer market for pregnant and infant children, and the baby industry will also become a pillar industry of the national economy. But at present, there is no clear industry standard in China, and the quality of products in the market is not good. < /p >
< p > according to the survey, the average monthly expenditure of Ji'nan consumers in maternal and infant products is 669 yuan, which accounts for 11% of household monthly income. There are three main shopping channels. There are retail stores, supermarket and infant products counters, and a certain scale infant and child products supermarket. In these channels, the mother and baby products store is the absolute leading and the consumer loyalty is very high. Meanwhile, online shopping for mother and infant stores has become an important channel that can not be ignored. The proportion of consumption has increased from 17% in 2010 to 25%. At present, large and small maternal and infant stores in Ji'nan are generally small and small, the price is chaotic, the varieties are incomplete, and the professionalism is not strong enough. The maternal and infant products market is a special market for a specific group. Customers have high requirements for the environment of shopping malls, the quality of products, the convenience of shopping, and the professional level of sales. < /p >
< p > < strong > "one-stop" mode of mother child shopping and shopping in Ji'nan < /strong > < /p >
< p > a few days ago, a children's retail store with a slogan of providing a one-stop growth solution for children between 0 and 14 years old announced that it was about to land in Ji'nan. The first Wanda Branch opened around the end of July. The idea of "managing customer relations" and the one-stop shopping method make many people's eyes brighten. < /p >
< p > at present, there are many mother and infant stores in Ji'nan, but most of them are aimed at a specific group of people, infants and young children < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > food, early education, games, special training and so on. < /p >
< p > king of children has broken the bottleneck of the existing retail channels for mother and infant, and has adopted a completely new way of thinking. With the improvement of living standards, people's demand for the baby economy is getting higher and higher. Not only is the product category complete, the shopping environment is comfortable, but also the service is meticulous and meticulous. Buy all the baby and baby products at the same time, do not rush around, and do not wait for long queues. The one-stop shopping mode of child king is just in line with the change of consumers. < /p >
< p > child king has paid more attention and efforts to the quality and safety of commodities. He has persisted in strictly controlling the process of introduction, storage and circulation of commodities, emphasized the demands of safety and diversified customer value, and provided quality and safety products to customers. The company also set up purchasing platforms abroad, regularly sharing the trend of foreign baby products and purchasing the imported products suitable for the healthy growth of Chinese babies. Exclusive introduction of many internationally renowned maternal and child brand, and mother's special area, gift area and other special shopping areas. < /p >
< p > < strong > new concept of "customer relationship" promotes family lifestyle change < /strong > /p >
< p > Xu Weihong, general manager of children Wang told reporters: "in fact, only by truly starting from the needs of customers, basing on the brand, communicating with and communicating with customers through various forms, and establishing a solid customer relationship, can we provide sustainable power for the growth and development of enterprises. Xu said that the core competitiveness of child Wang is: a unique understanding and crazy execution, a new mode of retail industry leading the next ten years -- customer relationship management. It also emphasizes the unique definition of child king, not a shop selling goods, but a one-stop service provider and experience place to accompany and protect children's growth. < /p >
< p > "customer relationship" mode, that is, by studying customer classification, establishing customer segmentation model, multi-channel customer interaction communication, establishing interactive customer relationship among Parenting consultants, localize customer stickiness in the community center, and fully meet the individual needs of customers. < /p >
< p > "mother support group" and "child care consultant" these characteristic service teams provide consumers with reasonable and reasonable purchase advice objectively and impartially, and help mothers to educate children scientifically. In addition, child care consultants often lead children to hold a variety of interactive parent-child activities at the store, singing, dancing, interactive games, handmade, talent show and so on. < /p >
< p > Xu said that the child king will continue to follow the two road: first is customer experience, second is quality, from the customer's point of view, from selling goods to running a "group life style", what children Wang wants to do is to promote the change of children's life style in Ji'nan area. < /p >
< p > < strong > in the second half of the year, the speed of expansion is astonishing < /strong > < /p >.
< p > children Wang Ertong supplies (China) Co., Ltd. was founded in 2009, and is headquartered in Nanjing, China. It adopts the Trinity operation mode of entity store + direct purchase manual + e-commerce, providing maternal and child products and one-stop growth services for expectant mothers and 0-14 year olds. < /p >
< p > it is understood that this year is the rapid expansion of children's Wang. As of 2013, the total number of stores in the country has reached 22, and the total number of stores is expected to reach 50 by the end of the year. In the second half of the year, child king will continue to target the region in East China, Southwest China and central China, and will soon be stationed in Ji'nan, Wuhan, Suzhou, Zhenjiang, Taizhou and further consolidate Chongqing, Chengdu and other cities. < /p >