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Jinjiang Brand Has Been Settled After A Round Of Shuffling And Labor Pains.

2013/6/18 19:59:00 29

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> < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprise J company this year is particularly troubled.

As a three line brand, J companies have to find other stock sewers and sell their inventory products to foreign trade companies at the low price of export orders.

however, recently, J has found that the stock products they hand over to foreign trade companies, except for a small part of them sold abroad, are more than just changing names and still circulating in the domestic market.

on the one hand, it is quick to go stock and win the seduction of cash flow. On the one hand, it is worried about the impact of stock and brand awareness. When J company is entangled, a "fantastic foreign trade tour" of inventory products is staged in acquiescence.

according to the foreign trade company, these three or four line brand stock products are popular among foreign businessmen because of their low price and quality guarantee. They are mainly exported to emerging markets, including India, Russia and South America.

"emerging markets are rising, demand is increasing rapidly, and the market for brand inventory is going up naturally.

At the same time, compared with the European and American countries, emerging market demand for style and quality is relatively low, so long as the price is reasonable, it is very easy to make a deal.

Because the price of stock shoes is low, the customer purchase rate will naturally be high, which is very substantial for foreign businessmen who purchase stock shoes.

The foreign trade enterprises that cooperate with J company tell Mr. Chen so.

Less than P, Mr. Chen envisages that their inventory products are selling well in India, Russia and South America.

In this way, we can quickly digest the inventory, increase the cash flow, and at the same time maintain the image of the brand to the greatest extent.

when Mr Chen confidently plans to empty his inventory, a dealer's complaint brings him back to reality after the brand pformation and upgrading plan.

the distributor complained about its exclusive agent market. J's products were sold at low prices, completely disrupting the rules of the market and directly referring to the source from the head office.

Under the assistance of the dealer, Mr. Chen found that these low-priced products that disrupted the market were supposed to be sold through foreign trade companies, which had already been sold in foreign markets.

However, the direct sellers of these inventory products are pferred to several hands.

"although it is thought that products may not be exported, it is not expected that such a large amount of goods will be exported."

Mr. Chen sighed.

Zheng Youmin, director of marketing of robot cat (Fujian) Sporting Goods Co., Ltd., which has suffered the same experience, further explained in detail the reasons why J has "exported products to reproduce the domestic market". Many of the three or four line brand enterprises that are pressed by inventory have directly delegated their inventory to foreign trade companies. Although they have signed relevant contracts and submitting deposits, they are tacitly allowed to deal with foreign trade companies.

Foreign trade companies can choose to export their agent's inventory, or choose to continue to sell at a low price in the domestic retail market.

"Stock is handed over to a foreign trade company, and the foreign trade company will pfer part of its stock to other foreign trade companies to digest it.

Every foreign trade company may change its hands again, and no one can tell clearly where it ends up.

for this reason, He Yaowu, marketing director of Jinjiang Hukun shoes industry Co., Ltd. also confirmed that in fact, after the three or four line brand enterprises pferred their inventory to foreign trade, they could not really sell to foreign markets.

"Foreign trade companies play the leading role in selling to foreign markets, but in fact, most products are still digested in the domestic market."

Under the help of these foreign trade companies, the stock market of many cities in the central and western regions is becoming bigger and bigger, P.

According to He Yaowu, the stock sale market in Hebei has only more than 10 stalls in operation, and the monthly rent is only one thousand or two thousand yuan. The development of these two years has been fast. The stalls of these specialized brands have already formed a mature professional market, and the monthly rent has also risen to six thousand or seven thousand yuan.

"In addition to the inventory of some agents, these inventory products are mostly those purchased by foreign trade companies directly to the brand enterprises."

in order to further verify whether the inventory products are exported, the reporter visited several foreign trade companies.

Among them, many foreign trade companies are honest, "although they have taken the brand list, they are not all exports.

Lower orders for foreign trade, and then sold in the domestic market, compared with the price of factory discounts, foreign trade prices have more advantages.

a brand inventory foreign trade agent, who does not want to be named, states that although the profit of shoes and clothing products is large, they must be eaten in batches. For foreign trade enterprises, the financial pressure is relatively large.

"Besides, foreigners are also astute now. They will pick some styles with good looks and complete number of codes.

With so much stock left, we are going to deal with it online or in the form of retail outlets, most of which are sold to wholesale stalls or Taobao on township level markets.

Compared with the tedious process of export, it is easier to get rid of the product in this way.

this is the biggest problem that has troubled the sporting goods industry in Jinjiang in the past two years.

Although the industry generally acknowledged that high inventory was paid for the crazy expansion in the past few years, Jinjiang enterprises did not accept defeat.

Jinjiang enterprises have chosen another way to export.

Through its own foreign trade department or entrusting foreign trade companies, the Jinjiang enterprises have explored a relatively regular way to digest their inventory to a certain extent.

of course, the way to reduce inventory is not always smooth and perfect.

Low price shipment, only for the rapid recovery of cash flow; abandon brand reputation, in order to win the breathing space.

Worse still, some enterprises seem to have "exported" stocks, which have been sold in the domestic market after a "weird" turn and then have an impact on their existing market.

, therefore, this breakthrough is accompanied by labor pains.

Enterprises do not know that there is a negative impact, but at the moment, survival is the first.

for the foreign trade breakout mode of enterprise inventory, though it is not perfect, we still applaud the courage of enterprises to break the boat and admire the wisdom that burst out in this gap.

Only hope that after this round of shuffling and labor pains, there will be more high-quality enterprises to settle down and usher in the spring of the industry again.