The Opening Speed Of Luxury Brands In China Is An Explosive Growth.

China has become the world's second largest consumer of luxury goods, and China's total consumption of luxury goods accounts for 27.5% of the world's total. In five years, China will occupy the first place in the global luxury consumer market. In the recently published commercial blue book published by the Academy of Social Sciences and other units, this series of figures has strongly stimulated people's nerves. How has China become a big consumer of luxury goods? What drives the rapid development of luxury goods in China? What kind of social reality is reflected in the Chinese fanaticism of luxury consumption? Chen Weihong, the host of CCTV financial channel, and the guest critic, Zhao Zhongxiu, President of the Institute of international trade and economics of foreign trade and economics, and Liu Ge, a famous financial commentator, commented jointly.

The total consumption of luxury goods in China surpassed the US in the first place and became the second largest luxury consumer in the world. Why luxury consumption has aroused heated debate? Is the consumption feast ahead?

　　 Liu Ge: the opening speed of luxury brands in China is an explosive growth.

It is not a good statistic for Chinese people to travel abroad to buy such luxuries. Now some people have bought 87% bags in France. shoes Why is China developing so fast in the past few years? The most important reason is the joining of the middle class. Before that, many luxuries were only a few of the rich people could afford. In recent years, because of the development of China's economy, many white-collar workers have joined the ranks.

According to the data of Ernst & Young consulting, 175 million of the population may become consumers or potential consumers of luxury goods. This is a huge group. So with the support of such a huge group, all kinds of luxury goods are opening up very fast. For example, LV has opened 27 stores in 22 cities in China in two years, including Xi'an and Urumqi. In recent years, OMEGA watches have opened 20 stores worldwide, 14 of which have arrived in China, so this development is an explosive growth and the momentum is very fast. In the past, many luxury goods were Made in China, that is to say, it has been produced in China, and now it is Made for China, which is produced for China.

　　 Zhao Zhongxiu: after three years, will China's luxury consumption rank first?

For this phenomenon, the word "blowout" is very appropriate, since about 2004, China's economic growth rate is very fast, stock market prosperity, property prices are also rising, resource products prices are also rising, so the wealth accumulation effect is very obvious, and the middle income class is expanding rapidly, supporting such a consumption.

The opening rate of luxury goods is very fast. The domestic market can be described by three levels of jump. Originally we were in the fourth place and fifth place, about third in 2004 or so. The first is Japan, which accounts for more than thirty percent of the market, and second is the United States. In 2006, Japan was the first place, accounting for 35%; China was the second place, accounting for 25%; the United States was 13%; Europe combined together was 16%. Recently released figures, China is second, reaching 27.5%, and the distance from Japan is very close. A report says that after 5 years, China can become the first, then I am more optimistic. Maybe in three years, China will be able to take the lead.

　　 Zhao Zhongxiu: today's young people are more confident about the future.

First of all, the reason why the market is expanding is that because of the wealth and the foundation of economic growth over the past 30 years, the accumulation of wealth is very obvious. On the other hand, the consumers are actually 25 to 40 year old young people. This is different from Europe and the United States, and this sub group is the owner of social wealth. They occupy a large proportion. These people have different consumption concepts and older people, and are different from the younger generation. In the past, it was a virtue to live in frugality and to live within our means.

With the changing times, the more than 30 year old has grown up since the reform and opening up. He has not experienced the time of material fatigue in the past. Now there are many opportunities for national development, so he has more confidence in the future. I do a research, the monthly income of the consumer group is about 50 thousand to 5000, so he has to show his success, so there is a moonlight clan, which is indeed a problem.