China Watches Report Low End Watch Market Shrinking Rapidly In China

On the afternoon of June 18th, P, the wealth and Quality Research Institute of China's richest Lifestyle Research Institute released the China wrist watch report second times at Renmin University of China. < /p >
< p > it is reported that the study lasted for 14 months, and a comprehensive survey of 417 wealthy Chinese with more than ten million assets, 89 employees in the watch industry, and the head of advertising and public relations companies is the only professional watch market report with the actual research data as the core. < /p >
< p > < strong > wrist watch consumption power outflow serious < /strong > < /p >
< p > China's wrist watch report shows that by the end of March 31, 2013, China's wrist watch market has a total capacity of about 40 billion yuan, of which the total market capacity of high-end watches is about 30 billion yuan, accounting for about 75% of the total capacity of the wrist watch market. The high-end watch market is leading the whole Chinese watch market pattern. The professional watchmaking brands represented by Switzerland are still steady and fast growing steadily, but the fashionable watches with the price of RMB 3000-30000 yuan have been growing more rapidly in recent years, and the low end watch market has been shrinking rapidly in China. < /p >
< p > it is understood that the development of China's high-end watch market in 2012, especially the watch and gift market, has been severely hit. Take Swiss watch imports as an example, the import price of Swiss watches increased slightly, but the import volume decreased by about 11.5% compared with 2011. < /p >
Less than P, sales in 2012 will not only affect the import of watches in 2012, but also directly affect the import of watches in 2013, which is very obvious in the first quarter of 2013. In the first quarter of 2013, the total number of watches imported from Switzerland decreased by 25.6% compared with the average level of 2012, and the next few quarters in 2013 will not be very optimistic. < /p >
< p > however, the temporary downturn in China's high-end watch market is not the sharp decline of Chinese consumers. The wealth Quality Research Institute shows that in 2012, the number of overseas Chinese watches purchased by the rich did not rise or fall, and the sales volume of China's most powerful tourist destination countries increased significantly. < /p >
< p > < strong > two or three lines. The main battlefield of the city is watch /strong > /p >
< p > wealth and quality research institute statistics show that as of April 30, 2013, there are about 6693 wrist watch stores (including distributors, Direct stores, flagship stores, boutiques and image shops) in mainland China, of which 726 are direct stores (including flagship stores, boutiques and image shops) and 5967 dealers. The saturation of watches stores in five provinces and cities in Beijing, Shanghai, Liaoning, Guangdong and Zhejiang is higher. < /p >
< p > in terms of specific cities, Beijing ranks the first in the number of watches stores in China with 627 watches stores, followed by Shanghai, with 579 watches stores. Although Shanghai is the headquarters of the list of brand names in China, in recent years, Beijing has become the focal point of the expansion of its brand names in northern China because of the northern people's strong consumption of watches. Many flagship stores, image stores and after-sales service repair shops are all built in Beijing to achieve the sale of watches in North China and even northeast China. It is worth noting that Shenyang ranks third in 253 watches stores, which fully reflects the level of development of Shenyang's luxury consumer market, and the northeast people have a special liking for high-end watch consumption. < /p >
< p > second tier cities have undoubtedly become the main battleground for the future competition of high-end watches, especially inland cities such as northeast, northwest, southwest and so on. Many brands put a large number of market budgets into two or three line cities, and a large number of two or three tier cities to further seize the terminal. Although to a certain extent, the sales outlets in the two or three tier cities are mainly embodied in display and service functions, but watches brand is full of confidence. < /p >
< p > < strong > 30 thousand yuan for high-end wrist watch threshold < /strong > /p >
< p > China's high-end watch market in 2013 showed an unprecedented trend of fashion. Fashion brands scrambled into the watch area and further promoted the rapid development of the high-end watch market. The decorative function requirements of wrist watches have been further strengthened. Decoration has brought more fashion elements to watch. < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > collocation is the main reason for Chinese consumers to buy watches and watches. < /p >
< p > Chinese consumers generally judge the brand of high-end watches by brand and price, and there are certain differences between male consumers and female consumers. The brand of high-end watches in China's rich is mainly Swiss professional watch brand and fashion tabulation brand. 41% of Chinese tycoons believe that the wrist watch with a price of more than 30 thousand yuan is a high-end watch, and the price range of Chinese watches is 1-4 yuan. < /p >
< p > according to the wealth Quality Research Institute, China's rich people occupy 6 high-end watches per capita. According to the survey, 38% of Chinese tycoons have high-end watches within 5 yuan, more than 45% of Chinese tycoons have more than 5 watches, 14% of China's rich watches have more than 10, and 3% of China's rich watches have more than 20. < /p >
< p > despite the fact that the proportion of loyal fans in China's rich is not very high, it has great market space. < /p >