Three Magic Weapons To Promote The Pformation And Upgrading Of China'S Garment Industry

< p > the eighteen Party of the party clearly put forward that we should speed up the pformation and upgrading of traditional industries, focus on enhancing the new driving force of innovation driven development, and constantly enhance the long-term development potential.

China's a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry has undergone decades of development. With the increasingly fierce market competition, and the influence of many factors, such as rising labor costs, labor shortage and RMB appreciation, the development of garment industry has slowed down, and the hidden contradictions of product structure and cultural added value are highlighted.

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< p > < strong > accelerating integration with cultural and creative industries < /strong > < /p >

< p > < < a href= > http://www.91se91.com/news/ > > clothing market > /a > has entered the era of "creativity and culture".

More and more consumers in our country have gradually changed from the tangible value of clothing to the intangible value of culture and culture behind the brand and product. People's demand for clothing brand and creativity is far greater than that of the past.

This requires us to speed up the integration of garment industry and cultural and creative industries, enhance the design of all aspects of the apparel industry chain, and promote the gradual development of the industrial garment industry to the fashion industry, and enhance the comprehensive competitiveness of China's garment industry in all directions.

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< p > to enhance the cultural creativity of the clothing industry, we should not simply create for creativity. We should analyze the elements and the elements of interpretation in a fully understanding of the cultural elements and aesthetic elements contained in the creative elements, and then combine with the clothing industry to design a distinctive clothing product.

This requires that < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > pay more attention to the understanding of Chinese and foreign culture and the history of Chinese and foreign design, clothing history, aesthetics at home and abroad, and Chinese and foreign literature.

Now, in some independent brands of our country, there are still some misunderstandings in the cultural interpretation of creative elements. It is thought that the whole process of ancient elements in modern style has already completed the process of creativity.

The real creativity is to extract its own cultural content and a combination of modern pursuit, so that it can surpass time and space and become natural.

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< p > < strong > adhere to the road of agglomeration development < /strong > /p >

< p > now, although some famous international fashion capital in the world have their own characteristics, they are strikingly similar in terms of their industrial formation conditions and industrial structure, and they all stick to the way of cluster development.

The clothing industry cluster in Paris is a high fashion industry cluster. The top designers and large capitals from all over the world achieve maximum profits here, while Milan in Italy is a senior garment industry cluster.

These "fashion capital of the world" have formed unique differentiation development advantages by gathering all kinds of innovative elements, thus controlling the high-end value chain of the world's < a href= "http://www.91se91.com/news/index_c.asp > apparel industry < /a > chain.

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< p > what kind of cluster is formed in different regions depends on three conditions: cost, labor quality and market environment.

For the development of China's garment industry, we must fully realize that if we rely solely on the local market scale, it is difficult to achieve rapid upgrading and leaping development of industrial clusters.

We must set our sights on the global market, fully demonstrate the charm of Chinese clothing on the international stage and strengthen the international market promotion of China's garment industry.

In particular, it is necessary to speed up industrial upgrading by fostering international clothing brands and increasing the added value of clothing products and services.

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At present, China's garment industry is developing in a compact way, improving quality and efficiency, and promoting P management innovation, technological innovation and cultural innovation.

Management innovation calls for the development of the garment industry to accelerate the establishment of a modern enterprise system centered on the modern property rights system and to promote the development of enterprises. Technological innovation calls for the enhancement of R & D level and technological innovation capability in the process of garment industry development. Cultural innovation calls for the creation of clothing culture that conforms to the direction of advanced culture, such as improving the national aesthetic standards of clothing and so on.

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< p > what needs to be emphasized is that whether it is to promote management innovation, technological innovation, or promote cultural innovation, it is inseparable from talents.

"_blank" href= "http://www.91se91.com/" > Fashion Designer < /a >; training a group of marketing experts who have a thorough study of clothing products and consumer market, and can be a fashion marketing agent; train a group of fashion designers who are quite researched in the market of accessories and accessories; train a number of fashion models who are proficient in fashion language and can express the designer's ideas accurately; train a group of fashion photography teachers who can appreciate the true meaning of clothes, find fashion styles, schools and features, and promote the fashion industry to catch up with each other through publicity and publicity. Train a group of entrepreneurs who know both clothes and business, and train a group of "a target=" that understand culture and know design.

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< p > < strong > guide to create independent brand > /strong > /p >

< p > because many enterprises in China are growing up in the planned economy. Under the influence of the original production, supply and marketing system, enterprises fail to realize the value and importance of the brand in the long run.

After a long period of OEM processing and sample processing, Chinese garment enterprises gradually turned to the development and research of their own brands.

For China's clothing industry, forging of independent brands is a gateway that can never be bypassed. We must face up to it and achieve leapfrogging.

We must closely connect the Chinese traditional "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "culture with unique creativity and modern aesthetic taste, lifestyle, behavior and so on. Only in this way, the brand effect of the enterprise will be recognized by the vast number of consumers in the long run.

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< p > a brand needs to be cultivated for a long time from its birth to the widespread knowledge.

First of all, enterprises should establish a mature brand concept.

It not only sells goods to the target consumers or users, but also enables consumers or users to have a good impression of the goods through the use of commodities, thus forming loyalty to the brand, trustworthiness and pursuit.

The brand can also take advantage of its market expansion capability to drive enterprises to enter new markets, drive new products into the market, and make use of the ability of brand capital operation to expand enterprises through certain forms, such as franchising, contract management and so on.

Secondly, the promotion of brand needs to constantly cast the soul of its own brand.

The so-called brand spirit is embodied in the constantly improving research and development capabilities and better product quality. It can develop in the fashion trend and create diversified innovation systems through material innovation, technological innovation, equipment innovation, product conception and innovation, management innovation and marketing innovation, so as to get high added value and be welcomed by consumers.

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< p > at present, for the original OEM production of < a href= "http://www.91se91.com" > clothing enterprise < /a >, we can try to cooperate with international brand enterprises in various ways (acquisition, equity participation, agency, etc.), with their experience to promote the development of their own brands and sales in foreign markets.

Not only that, through cooperation, it can also change the disadvantages of its own enterprises, such as ineffective international fashion information, backward product style, color can not keep up with fashion trends, and marketing methods do not conform to international practice.

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