Apparel Industry Is Facing Increasing Production Costs.

< p > China has been playing the role of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "powerful nation" in the world stage. This role has not changed yet.

But with the increasing cost of labor in China, the frequent shortage of labor shortage, the appreciation of the RMB and the depreciation of the domestic market, the garment industry is facing increasing production costs and declining profit margins. In the future, how long will the role of China's garment power still play? < /p >

< p > according to the statistics of Shanghai customs, the import of clothing and accessories in Shanghai customs area was 1 billion 50 million US dollars in the first 5 months of this year, an increase of 13.2% over the same period last year.

Imports of garments from the European Union, US $380 million, grew by 9.9% compared with the same period last year, of which 230 million of imports from garment power Italy accounted for 21.7% of the total imports of clothing in the same period. Imports from ASEAN were US $230 million, up 41% over the same period last year.

In sharp contrast to the rapid growth of imports, influenced by factors such as labor costs, raw materials and other cost factors in recent years, as well as the recent acceleration of RMB appreciation, China's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing enterprises have significantly reduced export power.

In the first quarter of this year, China's textile and apparel products accounted for 37.4% and 69.7% of the EU and Japan's import market respectively, representing a decline of 1% and 2.2% respectively over the same period last year.

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< p > Shang Pu consulting industry analyst pointed out that in recent years, China's clothing industry has gradually declined, and the influencing factors are manifold. It comes down to the following main points: < /p >

< p > first, part of the industrial chain pfer to Southeast Asia.

Compared with China's rising labor costs, the demographic dividend advantage of Southeast Asian countries such as Vietnam, Thailand, Indonesia and Malaysia has gradually emerged. As a typical representative of labor-intensive industries, the clothing industry is naturally more suitable for development in the region.

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< p > Second, the demand for high-end clothing in China is increasing.

With the rapid growth of China's economy, the disposable income of residents is increasing. The demand for "clothing" is no longer confined to the demand for cold preservation. More consumers begin to pursue the fashion, comfort and texture of clothing.

These are in line with the positioning of high-end clothing.

Consumption demand for high-end clothing is increasing, but the domestic garment industry is currently showing a small number of brands, the scarcity of well-known brands.

China's determination of hygiene and safety standards for clothing is much lower than that of foreign countries. This also makes consumers prefer foreign brands, while ignoring domestic brands.

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< p > > the "2011-2016 year in-depth analysis report on China's garment industry analysis" released by Shang Pu consulting shows that after many years of rapid development, China's garment industry is facing more and more development resistance, such as high cost of labor and appreciation of the renminbi and other factors that can not be changed. Today's plan, what entrepreneurs need to pay attention to is the shaping of clothing brand. With a good brand image and winning the recognition of consumers, China's garment industry can go out of an international road.

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