Characteristic Commercial Confrontation Electricity Supplier Shanghai Emerging Business Circle Quietly Forming

This Friday, a super shopping center with luxury goods, five-star hotels, luxury cinema, entertainment center and food and beverage service will soon start operation. P

480 thousand square meters, hundreds of brands, more than 2000 parking spaces, as the largest commercial complex in Zhongshan North Road, Shanghai global port No. 3300 is now fully completed, and renovation works are also in the sprint stage.

In the face of the impact of the electricity supplier, the global port will create distinctive business models, such as cultural and artistic features, experiential consumption, and become a new landmark for Hushang commerce.

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< p > < strong > go for a whole circle to walk 9 kilometers < /strong > /p >

< p > yesterday, reporters at the scene saw that the whole world port occupied almost a whole block.

The relevant person in charge said that the length of the north and South reaches 560 meters, the width of things is about 150 meters, the underground three floors, and the four floors on the ground, with a total area of 480 thousand square meters, which is used for commercial area of 320 thousand square meters.

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< p > the interior of the whole building is based on European customs. There are three dome squares, namely, the sun hall, the central square and the garden atrium. Murals, arches and fountains are all available. Sunlight is projected down from the glass dome, making the shopping malls bright.

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< p > from the layout of the commercial complex called "Big Mac", the shopping center is divided into 4 floors and 2 underground levels.

Among them, a large number of internationally famous brands are introduced on the first floor, mainly by a target= "_blank" href= "http://www.91se91.com/" > dress > /a, jewelry, etc. the two floor mainly introduces fashion brands and < a target= "_blank" href= "http://www.91se91.com/" > designer "less than" brand, and the three layer connects with Jinsha River tracks. Apart from clothing and underwear brands, it covers a large number of catering brands. The first floor is dominated by fast fashion brands, supplemented by dining, life matching and large supermarkets, and the two underground atrium is opened to ice skating rink.

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< p > global port introduces more than 400 functional clothing stores, more than 100 restaurants and bars, as well as functional blocks such as cinemas, theaters, rink, gyms, children's playground, etc.

At present, most businesses in the mall have completed interior decoration.

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< p > < strong > four, create cultural space < /strong > /p >

Unlike P, the global port has opened up an exclusive cultural space on the four floor, including performing arts theatre, large bookstores, international theaters, art exhibitions and fitness, cultural training and other functional areas.

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< p > the reporter saw at the scene that the four floor designed according to the European town style is like an indoor European style street. On one side, there are many cuisines from all over the world, including Brazil barbecue, Italian restaurants, Spanish flavor dishes, and boutique shops that can be purchased from European countries.

On the other side of the street, a large interactive original cultural entertainment project was introduced, with boutique cinemas, museums, galleries, exhibition shows, cultural entertainment spaces, and theaters to be settled. In the future, large cultural activities and theatrical performances will be held regularly.

In addition, the Shanghai style cheongsam Museum and the Shanghai Qipao advanced customization center are also located on the four floor, which will provide cheongsam display and customization services.

Folk music lovers can find guqin, guzheng, pipa, erhu, Liu Qin and other national musical instruments produced on the four floor by using state-level intangible cultural heritage skills. They can also enjoy national music, musical instruments exhibition, musical instrument training and lectures in this area.

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< p > for such a cultural area in the commercial square, Shen Shanzhou, deputy director of the Municipal Tourism Bureau, holds that regular exhibitions and cultural programs can make the cultural details of the commercial square more profound.

Wang Xiaoming, deputy director of the Municipal Bureau of cultural and Sports Bureau, pointed out that the best space should be placed in the art exhibition to achieve the integration of business and art. "Tired people who are tired of shopping are willing to slow down the pace to appreciate art, and people who like art will choose to stay after visiting."

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< p > < strong > characteristic commercial confrontation electricity supplier < /strong > /p >

< p > over the past two years, traditional stores have been faced with the impact and challenges from the electricity supplier. The industry has suggested that only when the shopping mall is combined with some characteristic businesses, will the entity business after the "strong combination" have the ability to compete with the electricity supplier.

Hu Wenjun, deputy director of the Municipal Commerce Commission, said that the "Big Mac" is becoming the development trend of the urban complex.

According to the volume of the global port, it needs 200 thousand to 300 thousand passengers per day.

Large passenger flow comes from services, including increasing the proportion of experiential consumption such as food, sports, health and so on.

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For P, the global port also built the largest Roof garden square in Shanghai on the five floor.

According to the responsible person, motorists can drive directly to the Roof Garden parking lot along the ramp of the world port. In the future, there will also be various fashion culture activities such as film festivals, fashion week, beer festival and E-sports.

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Zhou Weimin, President of Shanghai Modern Service Industry Development Research Institute, suggested that more intelligent shopping guide systems should be introduced in the commercial complex of the emerging cities, P.

"Every smart phone user entering the city complex can automatically become a shopping mall member through the Internet, and then navigate shopping with mobile phones, making shopping easier."

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< p > in the global port, the reporter saw a touch-screen service system on each floor. The system can directly browse the map, brand location and so on.

Relevant people said that in the future, this system can also complete the registration of members, restaurant reservation and other functions.

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< p > < strong > new business circle quietly forming < /strong > /p >

< p > with the opening of the global port, a new business circle will also be quietly formed.

The global port is located in the three areas of Jingan, Changning and Putuo. It has unparalleled regional advantages and will make up for the shortage of commercial facilities in the area.

At the same time, with the construction of a number of notable commercial projects, the central business circle has been rapidly improving in recent years, and the commercial layout with the core of large commercial carriers is taking shape.

Putuo District authorities said that in the next five years, a number of commercial and commercial facilities will be added to the central business circle. While actively introducing commercial boutiques, the mobile phone virtual shopping mall and the Internet of things intelligent parking system will be built up to enhance the development level of the business circle.

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