Domestic Listed Companies Reported Large Negative Growth In Performance

< p > even though there is support for the improvement of overseas demand, the domestic garment enterprises have not declined in the first half of the year.

A few days ago, CIC released a 2013 preview report showing that the growth of Chinese clothing brand's performance was generally low, or even a large negative growth.

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< p > reporter found in the report that several major clothing brands in China were generally not performing well. Among them, the performance of Metersbonwe daily fell 48%, Anta sports dropped 32%, YOUNGOR dropped 10%, and nine Mu Wang, China Li Lang and good luck birds fell 13%, 21%, 23%, respectively.

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< p > for the poor performance of brand clothing, the report analyzed that it was mainly trapped in the weak retail of apparel terminals and the low confidence of franchisees.

In the second half of the year, the industry outlook is still not optimistic.

The report believes that due to the uncertainty of overseas demand, and the confidence of franchisees is still generally low, the growth of company performance in the second half of this year is likely to be slower than the first half.

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< p > it is worth mentioning that at present, the clothing industry is also facing the impact of international brands.

Since the late June, international fast fashion brands have been greatly discounted. The advance of discount time reflects the pressure of international brands, but at the same time, it also has a great impact on the heavier clothing brands in China.

And this kind of influence has been felt by enterprises at the moment.

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< p > yesterday, Yu Jin, head of Metersbonwe media, the domestic casual wear brand, said in an interview with the Beijing Commercial Daily reporter that the international clothing brand also began to feel the pressure of the market under the influence of the domestic economic environment.

"It is understandable that low price promotion can stimulate consumers to enter stores. This year, the overall sales of clothing brands have been promoted in advance, especially in a competitive market." Yu Jin told the Beijing Commercial Daily that Metersbonwe has nearly 5000 direct or franchised stores in the country, so the marketing of other brands will not create pressure on Metersbonwe.

Moreover, most of the Metersbonwe shops in the country have relatively strict control over the discount rate of summer wear in 2013.

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< p > but when visiting the market recently, reporters found that several Metersbonwe stores in Beijing have recommended 39 yuan, 49 yuan, 79 yuan and other civilian price clothing. "Two pieces 30 percent off, limited time buy one get one" and other kinds of concessions also appear at the same time, the premium price of its high-end brand ME&CITY is as low as 80 percent off.

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