Sichuan Footwear Enterprises Learn From Europe And Develop Themselves

With a heavy brochure, Lin Daixiang, director of Chengdu Jinhui garments washing Co., Ltd., from Chengdu, visited Amsterdam to visit the fashionable capital of Paris, Barcelona and Milan.

Yesterday (21), the "Sichuan enterprise Europe", composed of 65 people, opened the first large-scale economic and trade activities of our province to open up the international market after the earthquake.

The attack not only complements the industrial chain, but also integrates Sichuan's dominant industries.

"Made in Chengdu" frequently appeared in the first half of this year. The total import and export volume in the first half of this year was 9 billion 594 million US dollars, an increase of 57.1% over the same period last year, of which the export growth rate is expected to exceed 24 percentage points of the whole country.

The main reason is that the dominant industries represented by textiles, clothing and footwear are in the force.

Statistics from the Provincial Department of Commerce, from 1 to May, exported 500 million US dollars and 110 million US dollars of textiles, clothing and footwear respectively, compared with the same period last year.

The relevant officials of the office analyzed the advantages of Chuan shoes and Chuan clothing: the advantages of processing trade and the abundant labor market, and how foreign businessmen could cooperate with Sichuan to calculate their bills.

Chengdu, according to Wu Germany, President of the shoe industry, explained that: last year, they began to cooperate with the European Phaeton shoe industry, Germany's German shoe industry and Italy's high-end brand shoe traders.

A large portion of the list was pferred from coastal areas.

Foreign businessmen are figuring out that the cost of labor in the west is more than 20% lower than that on the coast. In addition, if tens of millions of leather materials are pported to the coastal ports, the enterprises will pay tens of millions or even tens of millions of deposits to the customs to increase the cost.

Moreover, due to the loss of labor force, coastal enterprises have started overloading orders.

"Made in Chengdu" has frequently appeared in international showrooms and top banquets.

The head of the foreign trade department of the Provincial Department of Commerce said that the organizer of the economic and trade activities is coordinating with the provincial clothing association.

This is the first time that our province has gone to the target market with industrial enterprises.

Our province should use the advantage industry to collide with the target market, so that the products will be marketable and the advantage industries will be better.

"Only high-end enterprises have a way out". From the perspective of the membership structure of the participating activities, the head of footwear industry operators is the head of the group, the representatives of Chongzhou Industrial Park, the representatives of more than 30 shoe and garment enterprises, and vocational education institutions.

The Provincial Department of Commerce explained that the industry chain as a whole attacked, intended to find vacancies as soon as possible, to fill them up.

Xue Jiao shoes industry hopes to find strong research institutions through this attack.

This is an increasingly fierce competition for the shoe industry in Russia's export - to - end product manufacturers.

Wang Wenshu, chief executive, said, "where is the competitiveness of enterprises?

Only by doing high-end can we have a way out.

He plans to upgrade the product to the high-end women's shoes in Chengdu.

However, the lack of R & D capability and the shortage of technological process are bottlenecks.

"As long as I keep up with the workmanship and style, I can develop more customers."

The business representatives will inspect footwear models, footwear museums, footwear and clothing wholesale markets in Venice, Italy and Barcelona, Spain, and learn advanced production processes and R & D designs from foreign counterparts to gain an in-depth understanding of the production and sales of foreign counterparts.

The Provincial Department of Commerce said that Sichuan's textile, clothing and footwear industry should take the road of combining commodity production with talent cultivation.

The provincial business Career Academy will sign a training agreement with Italy and Spain vocational schools, and the West shoe capital and the bran shoes industry will implement the cooperation of R & D institutions.

Enterprises that wear different shoes and clothing on the same model to participate in activities have been classified and matched according to the product type and target market.

Wu Deguo said that the company representatives have already brought the project to Italy, and they will have a deep discussion with the shoe companies in the joint venture.

It is learnt that the economic and trade group will launch a trade promotion forum in Italy, focusing on the advantages of Sichuan's textile and clothing industry and footwear industry, restoring popularity and confidence in cooperation, stabilizing old customers and opening up new markets.

The Provincial Department of Commerce said that the clothing and footwear industries that are labor-intensive industries are sunrise industries in Sichuan. If we pack the two products into a whole, we will achieve the best results and achieve better international marketing results.

Chengdu Fang Yu footwear industry and Ray Tibor clothing have reached a consensus that their products will be worn on a model at the Spanish fair.

This is a new attempt of Sichuan's industry as a whole.

The export of Sichuan shoes exported half a billion years ago. The latest news from Chengdu customs yesterday revealed that our province's superior industry shoes industry exported 17 million 890 thousand pairs in the first half of this year, worth 140 million US dollars.

The footwear industry in Sichuan increased from US $4 million 890 thousand in 2000 to US $270 million in 2007.

Chengdu customs analysis, undertaking industrial pfer has achieved initial success, so that Sichuan shoes export volume increased by 53.2 times in 7 years to become a reality.

Chengdu Customs said that the export of Sichuan shoes was a concrete manifestation of industrial agglomeration effect.

Sichuan can provide abundant labor resources for the traditional labor-intensive footwear industry.

Furthermore, under the tide of undertaking industrial pfer and East shoe going westward, western shoes are all made in Chengdu, and the national shoe industry chain is gathered here.

In the first half of this year, the export volume and export volume of our footwear industry increased by 30% and 56.2% over the same period last year.

By undertaking the external force of industrial pfer, Sichuan shoes find an effective way to improve the added value of products.

First, the higher grade leather shoes instead of plastic shoes, Sichuan shoes export earning ability is enhanced, which has become an important reason for Sichuan's export breaking billion.

Statistics show that in the same period last year, the proportion of exports of the two products was not very different. This year, the export of leather shoes is 2 times that of plastic shoes.

The two is the implementation of brand strategy.

After the development of the OEM and small workshop, the footwear industry in Sichuan has gradually formed brand enterprises such as GUCCI, Yi Bai Lan and cam Mei do.

Analysis of internal causes, more flexible private shoe enterprises export shoes 120 million US dollars, has become the main strength of Sichuan shoe exports surge.

The market development of Sichuan enterprises increased.

The two largest export markets in Russia and the United States accounted for nearly 40% and 30% of export performance respectively.

In addition, Japan has become the most active new market, with an increase of 4.6 times in exports and a total export volume of 960 thousand US dollars in half a year.