The Explosion Of Online Shopping Has Affected The Traditional Department Stores To Become "Fitting Rooms".

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< p > > the Ministry of Commerce issued "China retail industry development report 2013" yesterday, saying that the traditional retail enterprises are undergoing comprehensive and profound adjustments and changes.

Due to the rapid development of online shopping, some traditional a href= "http://sjfzxm.com/news/index_s.asp" > department store "/a" has even evolved into a "fitting room" that people just can't buy.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > online shopping > /a > explosive growth affects entity shop < /strong > /p >

According to the data released by P, last year, the scale of the domestic online retail market reached 1 trillion and 310 billion yuan, an increase of 67.5% over the same period last year, accounting for 6.23% of the total retail sales of social consumer goods, an increase of nearly 2 percentage points over 2011.

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< p >, which caused sales of entity stores to be hit.

Last year, the national top 100 chain sales accounted for 9% of the total retail sales of consumer goods, down 2.2 percentage points over the previous year, the first time since 2003.

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< p > "in the era of online shopping and the rise of mobile Internet, the pformation of physical stores is the common confusion of" a href= "http://sjfzxm.com/news/index_c.asp > retail business < /a >, Guo Geping, President of China Chain Store Association, said yesterday.

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< p > for this, the report thinks that the integration development of entity retailing and online retailing in the future and complementary advantages will become the strategic choice of many retail enterprises.

On the one hand, the traditional retail enterprises will speed up the expansion of online retail business. Last year, 62 of the top 100 chain enterprises opened the network retail platform. On the other hand, the online retail enterprises will also speed up the follow-up of the supporting services. Besides selling and publicizing products, they will form new advantages such as online simulation, trial and so on.

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"P > < strong > high cost and high enterprise profit < /strong > < /p >

< p > besides the impact of online shopping, the rise of rent and labor costs has also promoted the pformation of the entity store profit model from scale to efficiency.

Statistics show that the average rent of the top 100 chain enterprises with large retail businesses increased by 21% over the previous year, labor costs rose by 20.5%, and utilities increased by 16%.

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< p > Guo Geping said that the rapid rise of human cost is the most challenging problem facing enterprises.

"Now three people are going to do five people's work and get four people's wages," she said.

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< p > the report also shows that the profit margin of retail enterprises increased by 3.6% over the previous year, and the growth rate declined slightly.

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< p > Guo Geping suggested that retail enterprises should cope with the rising cost. The direction of future change should be from scale to efficiency and efficiency, and from improving meticulous management to improving single point efficiency.

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