To Exercise, Fashion And Leisure Are Indispensable.

The simple and generous POLO shirt, the exaggerated T-shirt, the fashionable shorts, the unique design shoes, if you see the leisure symbols with fashionable elements in a famous sports brand store or store, please don't be surprised, because this is a popular trend of the current brand development: sports, fashion and leisure can not be less.

Today, in almost all the famous sports brand stores and shopping malls, consumers will no longer see that the counters are monopolized by the same professional sports products.

All kinds of clothes, shoes and hats, which are full of leisure, have flooded in and occupied half of the counter.

NIKE and ADIDAS even created their own leisure brands: NIKE 360 and ADIDAS clover.

The top two brands of the world sports brand attach great importance to the development and expansion of leisure products market, and the influence of casual clothing on sports brand development can be seen.

And sports brand leisure has become a trend that all sports brands can not ignore or resist.

In fact, think carefully, this trend is inevitable.

The development of society is more and more diversified, bringing the opening of people's ideas. Therefore, the traditional concept of people's fetters is getting smaller and smaller. People's concept of choosing clothes has also changed quietly.

In addition to specific social work and work occasions, in modern life, modern people tend to choose fashionable and comfortable casual clothes.

Similarly, the development of society has brought about the popularity and popularity of all kinds of sports. The increasing pressure of work has made more and more people who are eager to have healthy physique choose to play sports in their leisure time.

But for those who aim to exercise in their spare time, buying professional sportswear is obviously a bit of a teacup.

In other words, how many consumers buy sports brand clothing for professional sports?

For such consumers, sportswear is their best choice, which ensures the comfort of sports and the beauty of appearance.

In addition, nowadays young people catch up with fashion and pursue fashion, and at the same time try to avoid rigid style of dress. Therefore, the choice of clothing is very concerned about the sense of movement and the embodiment of youthful vigor. CONVERSE (CONVERSE) series of Sail Shoes in young people's popularity has proved this very well.

It is precisely under these factors that the market demand continues to expand, so that all sports brands starting from sports can see the huge potential business opportunities of casual clothing, so they are committed to introducing their fashionable leisure elements into their own products.

Besides promoting the consumption market, the trend of sports brand leisure also embodies the planning and exploration of sports brands for their own development.

Any company and brand's sustainable development is inseparable from adjustment and innovation. If the sports brand only focuses on the production of professional sports products, the single form and type of products will inevitably lead to the development of the brand into a blind alley, which will eventually be eliminated in the fierce market competition.

And gradually introducing leisure clothing, for sports brand, the most critical point is to enrich their product structure, so that in the process of brand promotion can be more rich concept to carry out publicity.

The words "sports, fashion, leisure, youth and vitality" have now frequently appeared in the slogan of many sports brands.

At the same time, the rich concept of propaganda can attract different consumer groups, and accordingly, the consumer market of products will also be expanded.

Secondly, the expansion of leisure clothing can also be seen as accumulating potential consumers for their professional sportswear.

Nowadays, many consumers have strong brand sentiment in consumption. It is likely that they will love the brand because they love a brand and become a consumer of other products of the brand in the future.

And the increase of consumers can help the brand to establish a wider range of good reputation. It will play a huge role in promoting brand value.

From this, we can find that sports brands have joined in the competition of leisure clothing, not only to get a cup of soup from this huge market, but also to raise the quality of their own brand to a higher position.