Tiffany Blue Book Luxury Jewelry Series Focuses On Color Gemstone Design

As early as 1845, Tiffany launched the Blue Book product catalogue for the first time. At that time, the book was mailed to the customers, and the handbook content gradually changed from simple design drawings to exquisite pictures. This is a way of personal communication with customers. Early this year, in early January, they brought these jewelry designs to China to browse the media and customers, but they could not be disclosed until the products were actually listed. What we can learn is that Tiffany's Blue Book luxury jewelry series this year focuses on the design of coloured gemstones.

A few years ago, coloured gemstones were regarded as the iconic products of Bvlgari. However, with the market changes in recent years, many people began to have a crush on the changeable colors of jewelry, and colored gemstones began to become the new favorites of many brands.

Once the king of colored gemstones belongs to emerald. "Red Blaupunkt and emerald are coloured gemstones which Chinese people like very much, especially the latter. They are also considered to have high collection value and have always been the commonly used materials for high jewellery." DAMIANI said, "but this year we also use many other types of gemstones, such as aquamarine, red coral, etc. some of the colored gemstones are not very high at present, but they are rising all the time."

Tiffany has used zillion, turquoise, tanzanite, Mo Genshi and other materials in this year's luxury jewelry. There are many names that are strange to people, but their value is gradually recognized internationally. "The name of Morgan stone comes from the financial tycoon. He first discovered this gem." This is the introduction of Tiffany's staff. Cartire, even ingenuity, found a dinosaur stone. Actually, it was a kind of wood. Because it was very old, it survived in the age of dinosaurs. After that, there were many changes, until now it has been used for ornamental materials.

Judging from the market of colored gemstones, it has maintained an annual growth of almost 10%, especially in the past two years. "Many consumers have bought a lot of diamond jewelry, and they want to find more color and freshness. Although in the eyes of Chinese people, emerald still has a high status in the color treasure, but many people have begun to try other materials. One industry insider said. A jewelry store worker said, "although Chinese guests prefer sapphires, their queries about the same blue Tanzania have gradually increased."

Of course, color is needed in summer, and jewellery is also more like accessories, rather than display in drawers, allowing the number of auction houses to dominate everything.