There Are Indications That The Era Of Department Store Business Is Coming.

< p > following the "electric shock" of a series of industry chiefs, such as Yintai group and Seth spring, in December 18, 2012, the online shopping mall in Xujiahui was formally launched. Less than a month ago, the Wangfujing department store group, known as "the first shop in New China", announced that its huge business platform was formally launched. < /p >
"P", but in the department store business people scrambling for the back of the line, whether the department store electricity supplier whether can form a large-scale climate, is still doubtful. < /p >
P has always been a joint operation mode in the traditional department stores. The business expenses, business risks and ownership of goods belong to the agents. The department stores only provide the facilities and management services of the stores, playing the role of "two landlords". < /p >
In the decades of operation, the P mode has led department stores to rely on suppliers and distributors for a long time, and the scale of their operations is very limited. When the department store is launched, it will be faced with the problems of procurement, management, sales, service and so on when it operates in an independent way. There will be a problem of supply chain which is difficult to pick up. After the launch, department stores also need to bear huge turnover funds and operational risks, which makes it difficult for traditional department stores that are accustomed to being "two landlords". < /p >
< p > the problems hidden in the traditional department store industry are slowly exposed under the impact of e-commerce. < /p >
< p > according to statistics from Shenyin and Wanguo on 43 listed companies in department stores, in 2012, the third quarter revenue of 11 companies decreased, accounting for over 1/4, while net profit fell 20, accounting for nearly 50%. < /p >
Similar to blind line, P is also blindly positioning high-end stores and starting to increasingly serve consumers in Pyramid. But it is undeniable that such consumers are, after all, minority. As a result, Volkswagen department store has stagnated. Behind the doors of some department stores, the real reason for supporting their lives and not closing down has gradually changed to real estate. < /p >
< p > some forecasts indicate that in the next ten years, China's department stores are facing the possibility of moving from a low level to a new height, but the industry will reshuffle the cards and then form a level of subdivision. And this subdivision will also appear on the online market. < /p >
< p > there is no denying that the brand superiority, customer resources and credibility of department stores are their core strengths. If viewed from another point of view, the resource mobilization advantage and integration capability of traditional department stores can also become another advantage of its online mode in the joint mode. The department store can completely differentiate itself from the low-end website that originated from the price war, and then rely on the department store brand advantage under the line to serve the middle and high-end consumers. However, how the results will be achieved, the Pathfinder does not have a ready answer. < /p >
< p > in fact, the traditional department store industry is not a new trend. Earlier, the Wangfujing and the big business group have already tried. But with the strong development momentum of e-commerce, the traditional department stores are adjusting their thinking on the line. The interview shows that they are gradually changing the idea of selling, and starting the integration of online and offline as the real purpose of online. < /p >
< p > however, from the current practice, it is far from easy to integrate online and offline. From the operational level, the problem of commodity information is the first thing to be solved, and the management of user experience must be realized from a deep level. In the end, department stores also need to return to the essence of retailing, matching goods and consumers to form core competitiveness. < /p >