The Development Of Men'S Wear Industry: Danger And Opportunity Coexist

< p > every year around June, it is the period when the domestic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry routinely holds the supplier conference. Through the half year statistics of suppliers' Congress and enterprises, we can get a general understanding of the market situation in the first half year.

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Less than half of this year, in the face of the continuing downturn in the men's clothing industry since 2012, what is the market situation of the major brand men's clothing? Is there any way to deal with the downturn? A few days ago, reporters learned from the head of the Sichuan branch of camel, Qipai, YOUNGOR, seven wolves, Ray Tibor and other famous brands, the Sichuan men's wear market is still in a state of decline in the past six months, and the overall economic downturn, high rent and scarcity of talents are the main reasons for restricting the development of men's clothing industry.

However, clothing enterprises also say that the so-called crisis is a combination of risks and opportunities. Precise positioning and unique design may inject new vitality into China's "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "industry.

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< p > < strong > A < /strong > /p >

< p > < strong > international economic slowdown. Clothing exports are blocked. < /strong > /p >

After more than 30 years' efforts, China's garment industry has been developing rapidly. It has not only become the world's largest garment producer, but also maintained its position as a major exporter of clothing for a long time.

However, since the second half of 2012, with the shrinking of the international market, the slowdown of the domestic market and the increase of the cost of production factors, many benefits of China's garment enterprises have been declining.

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< p > according to the statistics of 1-11 months of 2012 by the General Administration of customs, China's total exports to the United States, the European Union, Japan and other traditional markets totaled $87 billion 456 million, down 3.87% from the same period last year, and the number of exports was 14 billion 630 million, down 12.91% from the same period last year.

Among them, the export data of European market dropped sharply, the export amount of garments and accessories decreased by 14.73%, and the number of garments decreased by 12.91%.

EU customs data show that the EU's imports of clothing from the European Union continued to decline year-on-year, while the total import from China has fallen by more than 10%. The EU's demand has shrunk, leading to a decline in China's clothing exports.

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< p > < strong > store rent is high, restricting market expansion < /strong > < /p >

< p > facing the shrinking of the international market, the domestic men's clothing enterprises have turned to expand the domestic market. However, due to the high rent of the storefront and the poor stability of the staff, it has become an important reason that restricts the development of many garment brands.

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< p > in Chengdu, although a large number of commercial complexes have been completed, the competition of all major business circles has intensified, and the rental of stores has been soaring. In the background of the clothing market which was not very prosperous, the high rent seriously restricted the expansion of brand clothing stores. Huang Xionghou, general manager of Sichuan branch, Sichuan branch, told reporters: "now our clothing industry is very upset about the rent problem, and business is hard to do. Plus, Chengdu's main business circle has generally risen to about 2000 yuan / square meter monthly rent, so it is very difficult to make profit."

We open a store, at least 150 square meters, if the rent of 2000 yuan / square meter is calculated, we need at least 300 thousand yuan monthly rent, plus decoration and operation costs, you think about the cost of light for a year, so now the business in Chengdu is very difficult to do. Now many of our peers have turned to two or three line cities, and some brands even give up the Chengdu market directly.

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< p > except for the high rent of shops, lack of talents and mobility are also the more distressing factors for clothing enterprises.

Lai Shaoxing, general manager of the Sichuan branch of Fujian lad outdoor group, which owns camels and other brands, said: "nowadays, it is the most troublesome thing to recruit people. It is the most difficult thing for many young people. Especially those who have just graduated from University, have no experience in themselves, nor do they know about the industry.

As long as you have the ability, this is not a problem for us, but the results are often not as good as people wish, even the first line of work is not competent, also frequently job hopping, how to pay high salary? "/p".

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< p > < strong > clothing giant > a href= "http://sjfzxm.com/news/index_f.asp" > YOUNGOR < /a > return to main business < /strong > /p >

< p > June 28th, the clothing giant YOUNGOR gave up the "land king" in Hangzhou. This news has aroused public opinion. In the background of the depression of men's clothing industry, will YOUNGOR return to the men's clothing industry and concentrate on the garment manufacturing industry? < /p >

< p > this, YOUNGOR Sichuan District Manager Yang Tianping told reporters: "in fact, cross-border investment is also a helpless move, you know that the clothing industry is not very good now, we are listed group companies, we must find a profit point to support the operation of the entire industrial chain.

Of course, we will never give up the men's clothing industry. This will also be the focus of our group. "

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< p > it is understood that YOUNGOR menswear is one of the few brands that maintain sales growth. Yang Tianping said frankly, "under the current situation, our company has started to cut its income and reduce expenditure, starting from planting cotton," a target= "_blank" href= "http://www.91se91.com/" > textile "/a", manufacturing and sales are all controlled by ourselves, which saves the cost from the source, and the price is reasonable.

In terms of talent, we are always people-oriented, so the staff has been relatively stable.

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< p > < strong > changing concept: Men's wear seeks breakthroughs < /strong > /p >

< p > in the face of the current downturn in the clothing industry, Sichuan's local brand representatives Ray Tibor and Qipai men's clothing agreed that this is an opportunity for the pformation of the garment industry and an important gateway to change the concept, which will eliminate a large number of garment enterprises without precise positioning and unique ideas.

"The Chinese garment industry has come to a period of dynastic change. The former channel has become" king of design ", which is a good thing and can accelerate the development and maturity of the entire garment industry.

Ray Tibor, vice president, told reporters.

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< p > Lu Yama said that the main consumer group of Chinese men's clothing is 35 years old. At present, the 80's are gradually becoming the main representatives of the consumer groups. "Born after the reform and opening up, these people are more thoughtful and unique than those in 60s and 70s, so that the clothing industry has changed from the" seeking the same age "to the" age of seeking difference ". In my view, this is the normal era and will be the trend of the future development. The consumption in the past is too irrational to produce a number of fake brands. Only by fully integrating with the world and following the trend of the post-1980s, can the garment enterprises develop smoothly.

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< p > as the representative of the Chinese elements, the seven card men's wear has always regarded the design concept as the DNA of the product. Guo Wei, director of the Qipai men's clothing, Sichuan and Chongqing Marketing Center, said: "in the current context, it is the period when the garment market is undergoing a rapid pformation. Enterprises should promptly change their thinking, analyze the market, study the needs of consumers, change their marketing ideas, design products with unique representativeness, and look at the world. Every international company has its own label. Blindly following the trend will only make Chinese garment enterprises the world's" representative factory ". Even if it is not dead now, it will be eliminated in the future.

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< p > for Sichuan market, Guo Wei told reporters: "compared to the Chongqing and southwest area, Sichuan market is broader and fashion repetition is very high. It can be said that the brand that can stand in Chengdu will definitely be among the best in the country."

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