Century Old Shop And Vigorous Walk In The New Century

Tong Sheng and shoe store are located on the west side of Wangfujing Road North, but the shop is not big, but it has been uncommon.

Speaking of the three words of "Tongsheng", there are quite some origins. According to textual research, it was taken from a pair of couplets donated by a friend to the old cabinet, Mo Yin Xu, at the beginning of its opening ceremony. "Concerted efforts and achievements, and promotion of official titles and financial resources," and take the three words "Tongsheng" and "Tongsheng".

The origin of the same ascension is not Beijing, but Tianjin.

In 1902, Mo Yin Hsien started a hat making workshop in Tianjin. Because of its good operation and accumulation, he bought a facade room in Tianjin's prosperous assessment street in 1912, and formed a business pattern of pre shop, post factory, self production and self marketing.

In 30s, Tong Sheng and hat store opened four branches in Tianjin and other places.

In 1932, it opened its third branches next to the Dongan market. This is the heyday of the same promotion and development.

As business continues to expand, according to market requirements, the same ascension and hat making shoes, then the same ascension and hat shop changed to the same promotion and shoes and hats shop.

The company has its own unique management.

It adheres to the principle of "preferring to lose money for three years, but also for quality and reputation". In the process of material selection and production, it strictly controls quality and fails to pass the factory.

In the service, we should emphasize the principle of equal treatment, be honest and courteous, be generous and courteous, courteous and thoughtful, and sell the commodities that can be sold back, and make customized processing on time and quality.

In 1937, the Japanese occupation of Beiping, and the situation of the same ascension and rapid decline, business gloomy.

In 1945, several shares had to be separated, and Beiping Tong Sheng and shoes and hat shops were independently operated by deputy manager Li Xitao.

Because of single handedly and the unstable situation, the rise of the same liberation on the eve of liberation has been on the verge of death.

In 1949, Beiping peacefully liberated, and gained new life together.

Public-private partnership in 1956.

According to the instructions of Premier Zhou Enlai to "run the old brand", under the guidance of the government, the business scope was adjusted and the hat business was revoked.

A number of shoemaker technicians have been pferred from the south to a professional shoe store.

The leather shoes of the same promotion and production have integrated the characteristics of the north and South technology, and have won the trust of the vast number of consumers with exquisite materials and exquisite workmanship.

An old teacher at the Wangfujing white hair barber shop bought a pair of ups and tri ties shoes for 30 years at the beginning of the liberation. In 80s, the shoes remained the original last shape, and the oil was still the same as the new ones. For this reason, Wangfujing had once said "a pair of shoes for thirty years".

Mao Zedong, Zhou Enlai, Liu Shaoji and other party and state leaders have made leather shoes and sandals in the same promotion and processing.

Some international friends also frequently patronize, so as to enhance the reputation of the same ascension.

After the reform and opening up, we welcomed the spring of the same ascension.

With the support of city, district government and Business Committee, in 1986, it moved from the narrow manual workshop to the bright and bright new workshop, and introduced the Czech shoe production line, which expanded the production capacity.

In the fierce market competition, the company has won a place in the market with its own unique products and business.

On the product, the main products are boutique shoes and middle-aged and old shoes, inheriting and carrying forward the tradition of time-honored material selection and exquisite workmanship, and laying out 30 square meters in the limited business area as a demonstration platform for the same promotion and traditional handicraft, and introducing the brand of processing and living service made by the shoemaker Zhang Qingjun, so that some customers with special requirements can put on the right leather shoes.

In marketing, it broke the tradition of producing and selling itself in the past, and established sales outlets in more than ten shopping malls, such as Renaissance commercial city and Xidan shopping center, which expanded its popularity and improved its economic efficiency.

With a hundred years of vicissitudes, Tong Sheng and shoe store is now welcoming customers from south to north with its rich cultural connotation, warm and thoughtful service characteristics, exquisite workmanship and exquisite workmanship. The century old shop ushered in a new century with vigorous vitality.