Analysis Of The Development Of Knitting Industry In The First Half Of 2013

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< p > March 12th, the ninety-fifth China "a href=" http://www.91se91.com/news/index_c.asp "needle cotton fabric < /a > trade fair and China" a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" decoration exhibition opened in Shanghai.

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< p > March 12th, Shanghai international popular yarn knitting Exhibition (Spinexpo) was held in Shanghai.

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< p > March, the "2013 China underwear enterprise leaders summit" was held.

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< p > May 10th, the eighth Shenzhen international brand underwear exhibition and 2013 China international underwear culture week curtain.

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< p > May 18th, 2013 China; Pu Yuan International Wool Knitting "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > exposition; 2013 China high end Forum on knitted garments.

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< p > comment: in 2013, under the new situation, how to find opportunities for the knitting enterprises in crisis is the survival ability of an enterprise and even the industry.

Now the market competition is becoming more intense, enterprises are entering the era of meager profits, and the processing capacity of foreign countries is reduced and domestic sales are weak.

The arrival of the ninety-fifth "China Acupuncture Association" undoubtedly provided a platform for the industry to exchange and cooperate with each other.

The scale determines the authority and the flow of the exhibition, and it also determines the quantity and quality of the exhibitors.

The exhibition will take a look at the scale of the exhibition. From the point of view of "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "industry, such exhibitions will be held in Beijing, Shanghai, Shenzhen and other places. Its characteristics are different from each other and each has its own positioning.

In the early days, exhibiting the "middle needle" is just like the brand putting on the advertisement on CCTV, it is a kind of strength display, and it is also a strong signal to build the brand.

Relying on the scale effect of this platform, from the "needle club" out of three guns, suitable and cool, cat, north polar, South Pole, fuanna, Jie Liya and other famous brands.

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This year's Shanghai international popular yarn knitting exhibition attracted 140 high-end exhibitors from 15 countries to participate in this exhibition, and shared the trend and market information about yarn and knitted garments.

The exhibition area of the exhibition is newly designed, located in the central area, mainly displaying new seamless technology and new needle knitted clothing, and will show more works of < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > and design studio.

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< p > underwear supply chain, as a link to support the product from the manufacturer to the consumer process, has also undergone great changes in the changing market environment and the relationship between supply and demand. On behalf of the "2013 China underwear enterprise leaders summit" held by the underwear Committee of the China Textile Business Association, representatives of manufacturers, distributors and terminals of the domestic brand underwear supply chain have made their own views on how to build a reasonable underwear supply chain and related issues.

Faced with the continuous improvement of labor costs, raw material costs and channel costs, China's underwear industry needs to adjust its production and marketing concepts to meet the fast changing consumer demand.

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< p > Yang Shibin, President of the China Knitting Industry Association, has said that the more developed the economy, the more frequent the exhibition activities, the larger the scale, the faster the development.

Shenzhen, as an important economic entity in China, occupies an important position in its textile and garment industry. In particular, Shenzhen's women's wear and underwear have greater influence and larger market share both at home and abroad.

Therefore, since the founding of Shenzhen lingerie fair, it has been widely concerned by underwear industry and enterprises at home and abroad.

After 8 years of growth and experience, the Shenzhen underwear exhibition has played an important role in promoting the rapid development of the industry.

At present, the promotion of brand culture as an important means to enhance the core competitiveness of the textile and garment industry has been a general consensus in the industry.

The value embodiment of many brands is mainly achieved through the product itself. As for the relatively small and regional products, the innovation level is limited in terms of money and design, so it is difficult to adapt to a wider range of markets.

If the brand wants to form an international influence, or to gain a wider market identity in the country and form a strong brand competitiveness, it can not only win the audience by product attributes, but also need the high degree of recognition from consumers.

According to the attributes of different enterprises, brand culture will have different forms and contents. The product quality is the basis of brand culture without doubt.

In particular, product quality stability and related safety are important prerequisite for product recognition in the market, and also the foundation for enterprises to establish integrity culture.

In addition, due to the dissemination property of culture, how to pfer the added value of "logo" to the audience under the premise of ensuring the quality and meeting the occasion of wearing clothes is the focus of the development of brand culture.

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< p > 2013, with the overall weakening of the underwear market, the Shenzhen lingerie exhibition showed a multi brand build-up, and the brands flourish and compete with each other.

This "a href=" http://www.91se91.com/news/ "lingerie Exhibition" < /a >, we not only saw the active participation of many brands, but also saw many loyal fans of Shenzhen lingerie exhibition, and the participation of the new strength of the industry also added a bright color to this year's underwear exhibition.

In this exhibition of "inner" creativity and culture, how can enterprises stand out and win marketing? Perhaps different creative highlights can be found from the following brands.

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< p > in recent years, the brand construction of Pu Yuan woolen sweater market has developed rapidly, and the market quality has been upgraded. The sweater sweater has changed from warm type to fashion type, and has always changed to creative design. The industry has expanded from quantity to quality.

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Pu P has 600 million sweaters sold at home and abroad every year. By the end of 2012, the turnover of Pu Yuan sweater was more than 19 billion yuan, and the logistics outbound volume reached 240 thousand tons, accounting for half of the country's wool knitting production.

This is a pride for the 64 square kilometers of Pu Yuan Town, Tongxiang, Zhejiang province.

As a well-known sweater industry cluster in the whole country, Pu Chang has made remarkable achievements through its untiring efforts since reform and opening up, relying on the construction of a benign development environment with market and industry to promote the market, and improving the needs of industrial development.

Pu's woolen sweater industry has formed a complete industrial chain, mainly knitted apparel production, covering spinning, weaving, printing and dyeing, finishing, accessories, machinery manufacturing, inspection and testing, packaging, science and technology services, market pactions, and so on. It is one of the most complete textile industry clusters supporting the wool knitting industry in China.

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< p > Review: in the first half of the year, from the development trend of women's underwear brand, "going up" has become a trend. Many enterprises have begun to enter the high-end market.

In the home furnishing market, there is a more prominent phenomenon of homogenization.

According to incomplete statistics from relevant industry, designers who specializes in home furnishing design account for only about 20% of the total number of home furnishing designs.

This situation is very inconsistent with the huge development space of home furnishing industry, and also makes the development pace of fashion less than < a href= "http://www.91se91.com" > home dress less than /a.

In 2013, the children's clothing industry practitioners are doing the market segmentation and re examining the brand positioning.

While women's clothing is being widely sought after by the society, the children's clothing market is also developing towards "fast fashion" or "quick sale" mode.

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< p > comment: with the continuous improvement of living standards, Chinese women generally have a high purchasing power. So many underwear brands at home and abroad have launched high-end series, especially high-end fabrics, unique tailoring, latest technology and other selling points to attract consumers. The underwear brands such as Vitoria's secret, Wacoal, love, Ordifen, ancient and modern, and erbrin are not only the underwear production technology, but also focus on creative design to bring women's pure and fashionable aesthetic experience.

According to statistics: in 2011 and the first three quarters of 2012, the volume of retail sales of lingerie products in key large retail enterprises increased by 3.19% and 1.09% respectively.

At present, the development of China's underwear industry is the huge increase in consumption caused by economic development and consumption upgrading. This means that the understanding of fashion in China is changing rapidly with the rapid economic growth, including the trend of fashion.

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< p > underwear is becoming an important feature of underwear market upgrading, fashion and personalization. Consumers' demand for high-end brand underwear is increasing day by day, which has become an urgent problem for underwear enterprises.

The high-end underwear brand has always been synonymous with foreign underwear brands. In recent years, with the development of domestic brands, more and more underwear brands are starting to go to high-end with their own characteristics.

Consumers have a positive attitude towards the high-end strategy of underwear brand in China, and they are full of trust and expectation for their future prospects.

However, it is undeniable that "quality" is still the key word for the success of lingerie brand.

First of all, consumers think that "quality improvement" is the symbol of high-end. Secondly, consumers are most concerned about the "quality gap" between domestic brand products and imported products at the same price.

Therefore, the domestic high-end path of underwear brand, first of all, is the path of quality improvement. Only by making the quality up and down, can we get the recognition of consumption.

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< p > promotion of home a target= "_blank" href= "http://www.91se91.com/" > dress < /a > culture is to change the old concept of consumption of household clothing in the heart of consumers, and stimulate consumption with multiple types and uses.

In this way, the home life attribute of furniture clothing is particularly prominent.

Through enriching the variety, collocation method and design style of home furnishing, it conveys a message to consumers that buying home clothes can improve family's happiness index of home life, and is a messenger of happiness.

Due to the low degree of development of domestic clothing and the small market scale, as an important part of the industrial chain, the design has not been highly recognized by the whole industry.

Designers who are concerned about the design of home furnishing clothes are few and far between.

Therefore, by strengthening the original strength by designing talents independently, enterprises become the main way to enhance the ability of product innovation and form the product style of many more powerful enterprises.

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< p > in the field of children's wear, there are still areas that have not been fully valued and excavated. This part exists in the tiny areas at the ends of children's clothing.

For example, at this stage, with the increase in the number of new born babies, baby clothing, urine and other product brands are developing very fast.

But in addition to baby wear, care products such as newborn umbilical cord have not been given enough attention.

In recent years, with the obvious advantages of increasing the number of newborns, the "fast fashion" as the location of the combination of fast selling shop came into being. The products in the store will cover all the commodities that meet the needs of every stage of baby and children, including children's cars, children's < a target= "_blank" href= "http:// www.91se91.com/" > shoes < /a > baby products, etc.

But this requires children's clothing brand to have enough products and plentiful product structure to meet the demand of fast selling mode.

When the buyer's market is becoming more and more obvious, doing a good job of "precise positioning" has become an important prerequisite for the growth of children's wear enterprises to achieve "bend overtaking".

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< p > < strong > talent > innovation < /strong > < /p >

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< p > early February, the third Hongkong youth wool designer Grand Prix was held in Hongkong Convention and Exhibition Center.

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< p > March 26th, the final of the 2013 China knitted fashion design competition was announced.

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< p > March 29th, 2013 "Ordifen Cup" Chinese underwear design competition and "Jordan Cup" Chinese sports equipment design competition started one after another.

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< p > April 27th, the new family cup 2013 China home dress design competition was officially launched.

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< p > May, the first China underwear creative design competition, the first snow snow fairy China home furnishings cultural and creative design competition finals announced, and "2013SIUF Chinese Design Institute teachers and students underwear creative display" and so on launched one after another.

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< p > comment: in summing up the professional events of these knitting industries, we have selected and reserved large scale cultural and creative design activities for the entire underwear industry for the entire underwear industry. We have discovered many excellent knitting "a href=" http://www.91se91.com "fashion designer < /a > over the years.

It is of great significance to the development of knitting, underwear industry, talent exchange and industry upgrading.

Such as underwear creative design competition, home dress contest and other events show a large number of outstanding institutions underwear design works for the industry, to achieve effective docking between colleges and underwear industry service platform, and create more effective channels and good opportunities for school enterprise cooperation.

Among them, the best technology application award is a new award to encourage young fashion designers to bring different skills and materials into play, such as environmental protection materials, tailoring and new technology or technology.

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< p > look at the fashion T stage released by the 2013/2014 autumn and winter series of China fashion week. The combination of color collision, coloring process and material mixing, knitting elements with their unique affinity, and the most "cooperative spirit" appearance characteristics, materials and weaving technology innovation, have merged the new fashion elements, making it possible to knit the leading role.

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