Shishi Clothing Industry: "Love" Is The Main Force In The Development Of The Garment Industry.

In recent days, stone lions Children's wear Brand enterprises are concerned about the upcoming CBME children's Wear Exhibition. Because this is the largest children's Wear Exhibition in China, the trend information and the first line brand children's clothing at home and abroad can become a new direction for children's wear development in the future.

"In the past, only children's day or Spring Festival, children's clothing was just like the trend. All kinds of information were coming. But now is different, children's clothing has become a sunrise industry, which also requires us to constantly innovate. " Shishi devoted to children's clothing R & D designer Zhou Penghong told reporters that children's clothing industry has broad prospects.

At present, the number of children aged 0-14 years in China is nearly 300 million. Such a large population undoubtedly brings quantity demand to children's clothing market. I learned from the visit that the entire textile and garment industry is in an adjustment period, and the growth of the adult clothing market is slowing down. However, the development speed of the children's wear industry is still at a stage of rapid development, benefiting from the continuous expansion of the production technology and the downstream demand market, the children's clothing industry is very optimistic in the domestic and international market.

"There are many good practices in the development of adult clothing, such as making brands, such as low carbon, environmental protection and energy saving. This is a great avenue for children's clothing development." He used to run in Sichuan, Chongqing and other places to find excellent agents for children's wear. In his view, "after 80" has gradually become a young parent. To seize the consumption demand of this group means to seize a key in the children's clothing market, and their consumption habits and consumption preferences are undoubtedly important for every children's clothing enterprise.

We know that "post-80s" is regarded as a special group by children's clothing enterprises. They have better living conditions since childhood, and are simple, enthusiastic, straightforward, fashion oriented and innovative. Now, most of them have gone to work, have economic foundation, and set up families as parents. Especially after the 1980s, the market economy, globalization, Internet and other social processes have taken place. Consumer attitudes and consumption behaviors are quite different from those of their parents. They have more and more influence on the consumption structure of the society, and they are becoming the backbone of Chinese children's clothing market.

After market segmentation, the development of children's clothing industry has just begun. I visited the Shishi children's clothing brand Jiyue, small Playboy and other children's clothing enterprises, the relevant person in charge of the enterprise mentioned this view. In their view, the development of children's clothing has been relatively slow, which is not closely related to the industry's lack of attention and research and development efforts. But now, as children's clothing becomes more adult, children's clothing and other styles of clothing tend to be homogeneous, children's clothing starts to develop from leisure to business and leisure, and then to the fashion city, home, outdoor, sports and other subdivision directions, and even children's formal dress and gowns appear on children's counters. Shishi textile and clothing exports are on fire again. Reporters learned yesterday from the Quanzhou Shishi Office of the entry exit inspection and Quarantine Bureau. In 1-6 this year, the office inspected the regulatory export. Textile and clothing 14 thousand and 900 batches, the value of $781 million, an increase of 60.41% and 72.84% respectively, showing a substantial growth trend. The main export products are underwear, baby clothing, children's wear, T-Shirts, sportswear, Jeans wear , pajamas Such as jacket, shirt and so on, the export area is the European Union, the United States, Australia, Russia, ASEAN, South America, the Middle East and Africa and other countries and regions.

Shishi is an important textile and garment production and export base in China. In the first half of this year, Shishi clothing enterprises still had a substantial growth in the face of many factors, such as the global economic downturn, RMB appreciation, labor shortage, rising costs, high barriers to international trade, and so on. For this official summary, the reporter has been verified in an outdoor leisure clothing export enterprise. The head of the company's marketing department said that the main customers of the company were in the European Union. With the international financial crisis sweeping the globe at the end of 2008 and the sovereign debt crisis that broke out thereafter, the company's business in the European Union market has gone from bad to worse. In order to free the company from its operational difficulties, the company began to readjust its business ideas last year, opening up new markets in South America, the Middle East and Africa, respectively. According to statistics, the company's self export products in the first half of this year were smaller than that of last year.

The export enterprise's "personal statement" confirms the analysis of the person in charge of Shishi Office of Quanzhou entry exit inspection and Quarantine Bureau. He believes that the export growth in the first half of this year is mainly due to three factors:

Traditional European and American markets are warming up. Since the beginning of this year, the US economy has shown signs of slow recovery, and the EU economy has gradually separated from the bottom, forming an upward inflection point, and promoting textile and clothing consumer goods demand rebounded slightly. In the first half of this year, our city exported 6532 batches and US $371 million to the European Union, up by 53.26% and 76.96% compared to the same period last year, and exported to the US 1014 batches and 73 million 938 thousand US dollars, up 104.44% and 121.3% respectively over the same period last year.

Emerging markets are strong. Affected by the tariff reduction of Russia's accession to the WTO, Shishi textile and garment enterprises seized opportunities and increased export volume. In the first half of this year, exports to Russia amounted to US $22 million 625 thousand and 400, an increase of 131.83% over the same period last year. The operation of China ASEAN free trade area effectively promoted enterprises to reduce trade costs and enhance their international competitiveness. In the first half of this year, exports to ASEAN reached US $58 million 426 thousand and 500, an increase of 74.47% over the same period last year. At the same time, the emerging markets in South America, the Middle East and Africa were equally eye-catching. Among them, exports to South America amounted to 50 million 971 thousand and 500 US dollars, an increase of 35.66% over the same period last year, 49 million 133 thousand and 400 US dollars for Middle East exports, an increase of 59.34% over the same period last year, and 35 million 70 thousand and 600 US dollars for Australian exports, an increase of 105.15% over the same period last year.

The optimization of foreign trade policy environment is playing an important role. Since the fourth quarter of last year, China's foreign trade import and export policy environment has been constantly optimized, such as tax relief, expediting export rebates and financial support policies to help enterprises alleviate pressure. Since the beginning of this year, the policy has continued to maintain stability and continuity, and has played a more significant role in promoting export growth.

Export performance was good in the first half of the year, but there was still room for improvement. Influenced by the world's second largest exporters of knitwear, Bangladesh's clothing factory fire in November last year and the collapse of garment factories in April this year, traders in Europe and the United States returned most of the share of the country's knitwear to our garment manufacturers, but the enterprises in our province did not make good use of the opportunity. Insiders suggested that our textile and garment enterprises should be prepared to transfer the share of production from Bangladesh.