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    JORDAN Brand Will Launch A Week'S "FLIGHT TOUR Flying Tour".

    2013/7/17 16:43:00 77

    JORDAN BrandJORDANBrand

    < p > flying is everyone's dream. The JORDAN brand, named after flying MICHAELJORDAN, will let young friends close to this dream this summer vacation.

    Today, the JORDAN brand announced that its three basketball players, Cameron ANTHONY (CARMELO ANTHONY), Chris Paul (CHRIS PAUL) and Blake BLAKE (BLAKE GRIFFIN), will launch a week of JORDAN brand "FLIGHT TOUR flight". Three athletes will visit Beijing from July to 20 July (July 15-16), Shanghai (July 17th), Guangzhou (July 18-19) and Taipei (July 19-20) four major cities.

    < /p >


    < p > in the "flying journey", the three players will not only share their own "flying experience" and JORDAN product stories with Chinese basketball lovers, they will also participate in the basketball training camp sponsored by JORDAN brand and guide basketball lovers. "Mystery" appears in every corner of the city, and even participates in other sports events, enjoying the outdoor sports activities with the young people.

    In addition, since the end of last year, the JORDAN brand has launched a renovating plan for the community in China, which is called "For the Love of the Game".

    The Tiantan Park basketball court in Beijing is the first stop of the renovation plan, and the Guangzhou Youth Park basketball court will also officially open in July 18th with the testimony of three players.

    < /p >


    In the Beijing campaign of P July 15th, three players selected 9 small players to participate in the match between the basketball center of the National Olympic Sports Center and the famous street team CL of Beijing.

    They also suddenly visited the basketball experience shop in Zhongguancun, Beijing, which brought a great surprise to consumers who queued up for JORDAN products.

    < /p >


    < p > < strong > TAKEFLIGHT, the athlete's promotion is < /strong > /p >


    < p > 1988 dunk contest, MICHAEL JORDAN took off from the free throw line at the last deduction, and successfully defended the champion with beautiful air movements and super strong ability to stay in the air. It was called the "flying man".

    Later, he used the two three crown and the great performance that can not be copied on the golf course, perfectly defined "FLIGHT fly", and has continued to become the core concept of JORDAN brand.

    The theme of this event, TAKE FLIGHT, fully embodies the determination and conviction of promotion and breakthrough.

    < /p >


    < p > three basketball players share their own TAKE FLIGHT moments.

    Cameron, who won the gold medal in London in 2012 and the regular season last season, said: "it is very important for me to win gold in London. This is a new starting point. I want to use my experience on the playing field, so then you saw everything that happened last season." Anthony,

    What I want to do is to melt the soul into the competition and pform the challenge and pressure into the driving force for victory.

    < /p >


    < p > last season, all star MVP Chris Paul shared how to enhance the combat effectiveness of the whole team.

    "What we want to pursue is not just the data, score, or even the championship ring, but I hope my teammates and I can do our best to play every game -- one after another, which is not replicable, just like the classics made by MICHAEL JORDAN."

    < /p >


    Blake P, who joined the JORDAN family at the end of last year, has also integrated TAKE FLIGHT into her basketball world. "I know the next road is long, and I still have much room for improvement. I want to create my own unique basketball experience and style," said Griffin.

    < /p >


    < p > < strong > TAKE FLIGHT, the breakthrough of products < /strong > /p >


    "P" to share his story, the three players also mentioned that the JORDAN products that have been leading the advanced technology and trend of the basketball industry have provided a lot of help for their flight and promotion.

    < /p >


    SUPER.FLY2 X, the latest flagship product of P JORDAN brand, has just been launched in July 10th.

    This a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > combines JORDAN's unique tip technology FLIGHT PLATE, which can provide maximum responsiveness in motion through unique compression and bending technology.

    Griffin is excited about this new season's boots: "it feels great. I can't wait to get dressed in the playoffs." /p


    < p > Anthony's MELO M9 series is his unique design inspiration core for his love for luxury watches and super hero armor.

    As the first basketball player in the JORDAN brand with exclusive sneakers, Anthony said: "every two MELO series are my closest partners. They not only help me create every flight time, but also witness another milestone in my career!" < /p >


    Paul, who is going to release the seventh generation of exclusive signature shoes in October this year, says that these boots are like his own family: "P has always been involved in the design of sneakers.

    The details of sneakers also incorporate many of my personal elements, including my growth course, my family, my hobbies and so on.

    So for me, these shoes are just like my family. They not only help me on the court, but also provide unlimited support for my emotions. "/p".

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