The Top 500 List Of Garment Enterprises Is Hard To Say That It Will Take Two Years For The Strong Garment Industry To Go Out Of The Trough.

< p > in the past two years, under the impact of factors such as sluggish consumption, weakening external demand and increasing costs, the industry development of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > has been in a low ebb.

Reporters yesterday from the fortune China Network released the 2013 China top 500 list, a number of clothing brands fell sharply, including sports "a target=" _blank "href=" http://www.91se91.com/ "> dress" /a "giant Lining, leisure apparel giant Semir from the list of top 500" out ".

Clothing industry "big guys" YOUNGOR, Bosideng, Metersbonwe although still on the list, but the ranking has dropped sharply.

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< p > industry insiders pointed out that the changes in the above list reflected that the overall development of the domestic garment industry continued to be cold, consumption was sluggish, inventories were high, and the cost of production increased, and the profits of enterprises were further compressed.

The industry expects that the garment industry will take two years to get out of the trough.

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< p > < strong > status < /strong > < /p >

< p > < strong > clothing enterprises top 500 list is hard to call strong < /strong > < /p >.

< p > reporters saw yesterday from the top 500 list of China, < a href= "http://sjfzxm.com/news/index_c.asp" > clothing industry < /a > can be described as the most "fiasco".

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< p > Lining, a sportswear giant, failed last year because the camp fell to 6 billion 739 million yuan, down 24.5% last year.

In 2011, Lining ranked 297, ranking 381 in 2012, and 500 this year, while another casual dress giant Semir also "went out", down from 241st last year.

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< p > several other clothing brands that are still in the list, though they are still in place, they also fall significantly.

YOUNGOR, down jacket, Bosteng and costumes Metersbonwe fell from 314th, 416 and 354 last year to 365th, 431 and 411 respectively this year.

Sports brand Anta ranked 486 this year, ranking 382 last year.

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< p > in fact, in the top 500, the ranking of garment enterprises has changed dramatically, which is only one of the concrete manifestations of the current cold clothing industry in China.

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< p > recently, a number of garments, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprises released semi annual performance report also shows that "cold winter" is still continuing.

In the first half of the year, the announcement of the first half of the year showed that the negative growth of net profit and the decline of the same store sales have slowed down the pace of expansion. The announcement of the first half of has been released.

According to the semi annual report, the same store sales in the two quarter decreased by about 9.6% compared with the same period in the first half of the year, and dropped by about 5.1% compared with the same period in the first half of the year. The net profit is expected to decline by 10%-15% over the same period.

Daphne's semi annual report said that the core brand business, including Daphne and shoe brands, had a 13.7% year-on-year decline in same store sales in the two quarter.

Daphne expects to have a 9.2% decline in the same store sales in the first half of the year, and the turnover of the core brand is only a year-on-year increase in the number of low units, while net profit will decrease significantly.

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< p > domestic operation data released by BELLE, a leading footwear enterprise, showed that footwear growth in the two quarter was only 0.5%, while sportswear business grew by 2.5%. In addition, on a quarterly basis, the net profit in the first half of will be reduced by 10%-40% compared to the same period last year, with a net profit of 47 million 600 thousand yuan in the same period last year.

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< p > yesterday, the China National Business Information Center also released statistical data, pointing out that in the first half of 2013, the retail sales of clothing commodities of hundreds of major retail enterprises nationwide increased by 6.9% compared to the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

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< p > industry insiders pointed out that since last year, China's clothing industry has experienced a cold winter in its entirety. Under the big economic environment of insufficient consumption capacity and shrinking demand, the sales growth rate of clothing industry has been at the lowest level in ten years.

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< p > < strong > factorial < /strong > < /p >

< p > < strong > consumption is sluggish and costs rise to lower corporate profits < /strong > /p >

< p > "factors such as unit price decrease, labor cost and financial cost increase" are expected to lower the net profit level of the company.

Listed companies said on Saturday.

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"P >, under the sluggish environment of consumer market at home and abroad, the increase in domestic labor prices, the increase in rents and the cost of raw materials have led to a sharp reduction in the profits of garment enterprises.

The reporter learned from his work that many domestic and foreign famous garment enterprises have pferred their production bases to Southeast Asian countries to save costs.

According to a survey by the Asian Footwear Association, since the outbreak of the financial crisis in 2008, with the rising cost of manufacturing in China, the footwear industry in Southeast Asia has already taken 30% of China's orders.

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< p > the company said that the company pferred part of China's capacity to Indonesia and Vietnam last year, and this year it will continue to strengthen the flexibility of production scheduling so that the capacity of China, Indonesia and Vietnam will be more balanced in the three capacity.

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Li Peng, Secretary General of the Asia Footwear Association, told reporters that from 2003 to 2013, wages of Chinese shoemaker workers increased 3.5 times in the past ten years. Especially after the financial crisis, labor costs rose rapidly, while the central parity of RMB against the US dollar has risen more than 30%, and other costs have risen, and profits have been basically eaten up.

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< p > prior to this, some media released data, according to statistics, in 2012 annual report, 39 companies have 24 companies operating profit decline, and even 9 companies operating profit is negative.

Among them, Huafu color spinning business loss is the largest, reaching 139 million yuan, down 131.04% compared with the same period last year.

Chinese apparel not only lost operating profit in 2012, but also reduced its net profit by 1608.32%.

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< p > it is worth mentioning that domestic labor costs have risen sharply, leading to the gradual withdrawal of international garment production bases in China. This also exacerbates the downturn in the development of the garment industry.

In recent years, Adidas and South Korea's clothing brand "H clothing" have heard the news of the withdrawal of production bases from China. Last year, the US clothing brand Coach also announced that due to the rising labor costs in China, the company will pfer 50% of its capacity from China to lower production cost countries, such as Indonesia, Thailand and Vietnam.

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< p > < strong > outlet "bleeding" promotion is not desirable < /strong > < /p >

< p > in addition, the survival of enterprises will also face greater pressure due to the decline of consumers' purchasing power and high inventory.

In order to clear the stock and return the funds, at the same time, to stimulate consumption, all the major clothing brands have stepped up sales this year.

However, the industry believes that this is not desirable.

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< p > a number of listed clothing and footwear enterprises have interpreted the "decline in performance" to explain that the economic growth is slowing down, the consumption intention is low; the bad weather and the unusual cold spring; avian influenza has been widely disseminated in East China.

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In order to clear inventory and return funds as soon as possible, in April this year, Lining carried out a two day long promotion with a high-profile joint venture, which shocked the industry inside and outside the market as low as 19 yuan, some of which fell below the 90 percent off mark of P.

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Less than p ago, the international fast fashion "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "ZARA, China official micro-blog announced that all the stores in the mainland began to discount.

It is reported that the brand's promotional activities have been prepared for 1 months, "the main purpose is to clean up inventory products.

The company will decide whether to extend the promotion season according to inventory clearance.

Reporters visited the market and found that the recent international fast fashion brands including ZARA, H&M, Mango and so on were fighting big promotional games. The discount rate was as low as 50 percent off, and some brands were even as low as 70 percent off.

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< p > yesterday, the China Business Information Center pointed out that compared to the first half of 2012 and the first half of 2013, the growth rate of retail sales of hundreds of large retail enterprises showed a downward trend, while the growth rate of all kinds of clothing retail sales showed a relatively fast trend. "From this we can see that in the first half of 2013, hundreds of retail enterprises have made greater efforts to promote clothing sales."

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< p > however, the industry is not optimistic about the clothing industry's "big bleeding" sales promotion to save lives and "winter". It believes that this negative effect is more than positive.

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< p > Daphne quarterly reported that in the two quarter, the company slightly increased the discount rate to stimulate sales growth, and with more efforts to clean up the over season stocks, sales growth was still lower than expected, which also led to a decline in gross margin.

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< p > "according to statistics, from the current total sales volume of clothing industry, the total inventory of all brands is about 2 times the total sales volume. In a case of no production, it can sell for two years according to the previous sales momentum."

Fashion brand management expert Min Guangya predicted that the current downturn in the clothing industry will continue in 2014, and there will be no recovery until 2015.

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Suitable for their own market, that is, the market segmentation, the second point is to carry out channel change, the current clothing industry sales mode is to join and online stores, but these models have not been very thirsty, enterprises should find their own sales channels according to their own characteristics. At present, a more optimistic trend is the way of entity shop experience, online ordering, brick line and mouse mode, and custom mode is also developing slowly; third, make your brand more distinct, increase product research and development, increase product characteristics; fourth, increase the technology content, improve the fabric and cutting technology; fifth point is not only to make clothing trade, but also to develop overseas market according to its own ability and situation. < p > Min Guangya thinks that if we want to get out of the current predicament, the first is that enterprises should find out their own characteristics, resources and abilities.

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