Luxury Manufacturers Ignore More Important Factors: Competition Intensifies.

< p > luxury goods producers often blame China's sales slowdown on the sales of Chinese officials.

Hugo, chief executive of Hugo Boss AG, said luxury manufacturers ignored a more important factor: competition grew dramatically.

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< p > China has become the most important growth market for the luxury goods industry in the world.

Whether it is LVMH Louis Vuitton Moet Hennessy, such a large enterprise, or Michael, Kors Holdings Ltd. and other hot selling well-known brands, high-end retailers are doing business expansion in China.

According to CLSA Asia-Pacific Markets, there are nearly 1000 luxury stores in China, two times what it was five years ago.

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< p > Hugo Lahrs chief executive Claus-Dietrich said that China will be as competitive as any other market, which is now obvious. "Claus-Dietrich"

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< p > Hugo BOS is famous for its fashion brand in Germany, which sells fashionable men's suits at a price of about $900.

The company now has 105 stores in mainland China, and announced last year that its goal is to open 60 stores in China by 2015.

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< p > Lars said: the slow down of the luxury industry has not changed our plans.

He said: our change is to defeat our opponents.

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< p > Lars said, we are now trying to find ways to buy more products for our existing customers.

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< p > Hugo BOS is now launching more a target= "_blank" href= "http://www.91se91.com/" shoes and /a accessories and accessories in Chinese stores.

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< p > in addition, Hugo Bosse is now increasing the number of women in Chinese stores, such as "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "and" women's area ", because women are becoming more important consumers in the mainland of China.

Not long ago, Hugo BOS launched an online sales service in China, striving to use online data to "target" consumers, making briefings about other sports themes of golf and Chinese rich people, in order to provide customers with more targeted products, such as horse Jersey and other golf apparel, and help build customer loyalty.

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Another strategy of P Hugo BOS is to enable customers to buy the latest products in time.

At the Hugo Bosch fashion show, which was held in Shanghai not long ago, the German company focused on products that could be purchased on the day of its release, rather than giving consumers an early look at the new products of the season and waiting for new products to go public.

Hugo boss posted the fashion show video online.

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< p > Lars said that since last year's anti-corruption campaign in Beijing and the prohibition of civil servants buying luxury goods from public funds, the company's sales in China have been weak.

Lars refused to give the sales of different countries of the company, but said that the rest of the year will face sales pressure, but its performance will be stronger than the first half.

Lars says (Sales) will grow, but how much growth depends on hard work.

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P Burberry, a luxury goods company, warned last September that Asia Pacific sales growth slowed to 18% in the first quarter, up from half of 2011's growth rate in 2011.

Cartwright, Stacey Cartwright, chief financial officer of Boboli, said that the decline in gift giving in China is the root cause of the slowdown.

She said at the time: obviously, the change of leadership of China is near. We can only wait patiently to see what happens after the change.

Many industry executives believe that the pressure of sales will ease in the future because they think Beijing's blow to the gift will be temporary.

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Kong Shitan, managing director of Con Ricard, Pernod Ricard, said in an interview earlier this year that the actions of the Chinese government are like scolding young people at parties.

He said they would be quiet for a while, but you can't really stop them.

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P, however, some luxury companies such as Gucci (Gucci) have announced that they will no longer expand.

Gucci said earlier this year that it is slowing down the pace of opening stores in the mainland of China.

The company currently has 57 stores in the mainland of China.

A spokesman for Gucci declined to give more details, except that the store was located in the most popular shopping area in the mainland of China.

She said Gucci will focus on the renovation and renovation of existing stores.

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