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Exceptional Growth In Children'S Clothing Has Become An Easy Part For Consumers To Impulse Purchases.

2013/7/19 18:16:00 46

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baby products have been known as the "sunrise industry". Although the retail industry is still in the doldrums, but in the industry view, the baby industry is in a better position to develop against the trend. It is also pointed out that China's baby industry will usher in the next golden ten years. 
 at the thirteenth CBME pregnancy baby show held recently, the reporter noted that compared with the popularity of many exhibitions, the exhibition was very "lively", good children, Pigeon, Combi, and other famous brands appeared. 
 among them, baby a target= "_blank" href= "http://www.91se91.com/" > dress < /a > is another exception. Some analysts said that in the first half of this year, the overall sales situation of the clothing industry was in a doldrums, but the growth rate of children's wear was good, with a basic growth rate of over 4.5%. Meanwhile, a number of enterprises in charge of the exhibition also told reporters that because sales volume and profit margins are relatively large, they are optimistic about baby clothing. 
 exhibitors are good at /p >
 with the rapid growth of the consumption of pregnant and infant children and the rapid development of industry in recent years, all kinds of baby products exhibition has been launched in various cities throughout the country, and has gradually achieved the three national children's exhibition of "Shanghai CBME baby show", "Beijing Jing Ying baby Exhibition" and "new union Guangzhou baby show". 
 and recently, the thirteenth CBME pregnancy and baby show for three days is being held in Shanghai. 1454 exhibitors and 2105 brands... The CBME pregnancy and baby show scale has reached a record high. It is estimated that the 3 day extension will be expected to usher in 60 thousand professional audiences in the world and 115 thousand. 
"P" on the scene, the reporter noticed that good children, Pigeon, Combi, and other well-known brands have appeared in the exhibition. In addition, the exhibition attracted some overseas brands. 
 it is learnt that in order to meet the needs of different buyers and suppliers, the 2013CBME Trade Fair has launched three special venues for exhibitors and buyers at home and abroad, overseas exhibitors brand and China general agent, so as to help people in the industry achieve efficient trade matching. It is worth mentioning that Amazon, Su Ninghong children, Hua Run Su Guo, shop 1 and other well-known retailers for the first time in the capacity of buyers, to create more cooperation opportunities for 2013CBME exhibitors. 
 the newly released 2013CBME baby and baby industry survey shows that China's pregnant and infant enterprises generally optimistic about the future development of the industry, and full confidence in the development of 2013: 68% of enterprises expect to grow by more than 20%, and nearly 30% of enterprises expect to grow even more than 50%. 
 in the background of the continuous downturn of the retail industry, the baby industry has become the "blue ocean" in the eyes of many enterprises. 
Xie Qizhong, the East China regional manager from Guangdong baby baby products Industrial Co., Ltd., told reporters that the whole baby industry was still affected by the whole environment last year. The situation in the first half of this year does not seem to be particularly prominent. The industry will enter the peak season in the second half of the year, P told reporters. Nevertheless, Xie Qizhong said that despite the large number of brands, the baby industry is still a rising industry. 
According to the latest data from the China Infant Industry Research Center (P), China has become the world's second largest consumer of baby products next to the United States, and will reach 2 trillion yuan by 2015, and it is expected to grow to 3 trillion yuan in the next 10 years. 
 exceptions for children's clothing > /strong > 
 in the view of the industry, children's clothing is a part of the baby industry, and it is also a category that consumers are prone to impulse buying. 
 China National Commercial Information Center statistics on large retail business enterprises show that sales volume of children's clothing increased by 4.05% in 1-8 months in 2012, while sales of all kinds of clothing increased by 0.53%. 
Ma Ying, managing director of Bowen China, told reporters that the overall sales situation of the clothing industry has hardly increased this year. Therefore, some enterprises are faced with the pressure of capital and inventory. P "Children's clothing is considered to be a wonderful flower with a basic growth rate of over 4.5%, which is a particularly good category in the entire garment industry." 
 or also saw the potential development space of higher profit opinions. Many adult clothing brands such as the seven wolves, Semir, Lining and so on have also entered this field. In Ma Ying's view, this means that the competition in the industry is more intense. But in the long run, it is also a good thing. The adult garment enterprises can bring new quality management mode and so on, so as to urge the whole industry to make progress. 
 in addition, with the accelerated pace of international brands entering the Chinese market in recent years, many Chinese "big name" children's wear enterprises have been cooperating with international brands. Ma Ying said that when international brands enter the Chinese market, they also bring advanced technology, brand and market operation concept to provide reference for the development of Chinese enterprises and promote the overall upgrading of the industry. "There are different positioning products and corresponding buyers in the field of children's wear. The future development trend should be good." 
 Peng Shunyan, senior manager of Guangzhou Wuyang Cosmetics Co., Ltd. and Guangzhou rhyme Anti Japanese products Co., Ltd., told reporters that at present, it has not dabbled in baby clothes, but this exhibition shows some baby clothes. "Children's children's clothing has just invested this year. It's mainly for the purpose of inspecting the influence, collecting relevant information and feedback from customers, and seeing how they react. If the reaction is acceptable, the production will start at the end of this year." In her view, infant clothing replacement quickly, profit margins and sales volume are larger. 
P, director of sales of a commodity company from Anhui, told reporters that in the future, there will be a plan for the sale of children's clothing, which will cover the whole category of baby products.