ASOS, UK'S Fast Fashion Online Retailer, Will Launch E-Commerce In China

< p > the company has announced that it will cooperate with the full channel business platform supplier hybris to connect with China's local electricity suppliers and jointly develop the Chinese market.

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< p > ASOS, the largest fashion business in the UK, has chosen hybris, the world's fastest growing business platform provider, to launch its e-commerce business in China.

In order to provide an omni-directional shopping experience to China's potential consumers, ASOS will also launch a mobile version with rich functions while shopping websites in China.

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< p > according to a report in the first half of eMarketer, this year's global B2C e-commerce sales will be expected to grow by 18.3% to 1 trillion and 298 billion US dollars, of which the Asia Pacific region will surpass North America to become the world's largest B2C electricity supplier market.

In the Asia Pacific region, China is the main driver of growth. ASOS sees this opportunity and wants to become one of the main players in the Chinese electricity market.

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CIO Pete Marsden, < p > ASOS, says: "China is a market with its own characteristics and unique needs. To solve these obstacles, we need a powerful omni-directional channel to support our new business.

At the same time, we also need a partner who can help us build partnerships with those familiar with local culture, technology, laws and government policies.

Hybris has a localized business package program, and has also established a long-term ecological cooperation system to meet our requirements. Therefore, it has become our partner in China.

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Burghardt Groeber, vice president of Asia in P > hybris, commented: "ASOS is a visionary retailer, aware of the potential of the Chinese market.

Just like many European and American retailers who have already opened physical stores in China, they also realize that developing electricity business in the two or three tier cities will be a faster and more efficient way.

However, it is a great challenge to deal with cultural differences and language barriers.

There are many complex factors in China's electricity supplier market, some of which are difficult to control for retailers outside the home market.

ASOS wants to treat the market demand and enter the Chinese market in a completely different way. We will cooperate with each other. "

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< p > it is understood that ASOS has about 6000000 active users, is a global fashion and beauty products online retailers, the website provides a total of more than 60 thousand brands of products, and create a ASOS free brand.

At present, ASOS has launched eight local language business sites, including the British station, the US station, the French station, the German station, the Spanish station, the Italy station, the Australian station and the Russian station.

Its products can be shipped from the global distribution center located in the UK (an area of about 1 million 100 thousand square feet) to 241 countries and regions around the world.

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