Latest Analysis Of Recent Domestic Spinning And Clothing Industry (7.19)

< p > < strong > brand value promotion Chongqing < a href= "http://www.91se91.com > > clothing enterprise < /a > weak market also earn money < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > is still maintaining a downward trend overall. However, Chongqing garment enterprises are going against the trend. Taking 1~4 month as an example this year, 67 Enterprises above Designated Size of garment industry in our city have achieved an industrial total production value of 2 billion 409 million yuan, an increase of 10.75% over the same period last year.

< /p >

< p > held on the previous day, "the success of China's clothing dealers' dream of wealth summit" learned that this year's clothing industry still maintained a downward trend overall. However, Chongqing's clothing enterprises have gone against the trend. Taking 1~4 month as an example, the total profit of 67 Enterprises above designated size has increased by 9.22%.

< /p >

< p > "from the retail sales of clothing commodities of hundreds of major retail enterprises in China, the growth rate of 1~5 month is 4.8 percentage points slower than that of the same period in 2012, and the growth rate of all kinds of clothing retail sales is 1.84 percentage points higher than that of the same period in 2012."

A group of data from Chen Shangfu, Secretary General of Chongqing garment industry association, illustrates the dilemma of the clothing industry this year.

< /p >

Data from the National Bureau of Statistics (P) also showed that retail sales of clothing commodities totaled 451 billion 500 million yuan in the 1~5 months of this year, an increase of 11.1% over the same period last year, down 4.83 percentage points from the same period last year.

< /p >

< p > however, from the perspective of Chongqing, although the growth rate has slowed down, it is still optimistic.

Chen Shangfu introduced the example of 1~4 month this year. 67 Enterprises above Designated Size in garment industry of our city realized 2 billion 409 million yuan of industrial output value, an increase of 10.75% over the same period last year, operating income of 2 billion 202 million yuan, an increase of 17.82% over the same period last year, but the output of clothing was still slightly lower than that of the same period last year.

< /p >

< p > < < a href= > http://www.91se91.com > clothing sales < /a > although sales are declining, sales profits are increasing.

It is worth mentioning that the profits of the 67 enterprises increased by 9.22% over the same period last year, which is better than the same period last year.

Chen Shangfu pointed out that this is mainly because the added value of clothing brands is increasing.

"This also strengthened the clothing enterprises in the future must take the road of brand."

Chen Shangfu explained that the overall brand of Chongqing's clothing enterprises is still weak. At present, there are only two well-known trademarks in the country. In the future, the brand will be strengthened. 1~2 is expected to be born this year.

< /p >

Jin Hongyuan, executive director of the Central Academy of international general business school, also pointed out that the extensive and wholesale sales mode of clothing is no longer suitable for the current consumption environment. At present, the domestic garment industry has officially moved towards the retail era. Today, when the retail industry is king, enterprises should re understand the "new generation consumer groups", and break through by breaking down the style, carefully seeking the market, refining the marketing and changing the operation mode, so as to comprehensively build the brand power. P

< /p >

< p > < strong > Lun song starts the "five centers" construction and upgrading < a href= "http://www.91se91.com > > dress industry < /a > /strong > /p >

Last month, Hunan's gold lum clothing import and export trade Co., Ltd. and the LSU garment export promotion center were listed. Soon after, the Zhuzhou folk financial center will also be located in the LSU District, which will be a blood pfusion for the domestic apparel industry.

In July 15th, the responsible person in the area said that upgrading the clothing industry should not only promote the development of the production sector, but also promote the pformation of the circulation industry.

To this end, the region started the construction of the "five major centers".

< /p >

< p > April to June is the off-season for garment enterprises. To solve this seasonal problem, we must open up overseas markets.

The export promotion center came into being.

The responsible person said that it is possible to achieve zero breakthroughs in clothing exports during the year, and "let loose trousers on the foreigners."

< /p >

< p > electronic commerce changes sales mode.

In order to adapt the new market of clothing consumption to the market, the construction of electronic commerce center in the area of Lu Song will be built.

"At present, it is linking up with well-known Alibaba, such as Alibaba and Hangzhou Sijiqing, and strives to sign as soon as possible."

The person in charge said.

< /p >

The annual sales revenue of < p > 40 billion, more than 3000 clothing enterprises, but 1 clothing research and development enterprises in the area of LSU.

"Building innovation center, we hope to achieve the goal of producing 100 thousand original clothing works per year."

The person in charge said.

At present, the area has reached the intention of cooperation with Hunan University of Technology and other schools, so as to intensify the site selection of innovation center.

< /p >

< p > the development of financial innovation service industry.

In order to integrate the private financial institutions, such as small loans, guarantees, pawnpawns, and other intermediaries, such as lawyers, notaries, accounting and other intermediaries, the development and upgrading of the clothing industry is being promoted, and the Zhuzhou folk financial center is being secured by the Lu Song district.

< /p >

< p > in addition, < a href= "http://www.91se91.com" > dress Development Center < /a > has completed the preliminary work of site selection.

This center will create a public service intensive center that integrates people's livelihood, financial services and brand operation.

< /p >