Two Gold Medal Rules For Clothing Selection, Take You Out Of Misunderstanding

< p > < span > style= > font-size: small > > strong > < a href= > http://fz.sjfzxm.com/ > > dress > /a > siting two rules.
< p > < strong > mainstream traffic flow is in line with brand positioning < /strong > < /p >
< p > different clothing brands, the positioning of their consumption groups is different. If the brand positioning of sportswear, casual wear, men's wear and women's clothing is different, and then refined, different brands of the same type of consumer groups have different positioning of their consumption groups. For example, casual low-priced clothing mainly aims at student groups and low-income groups who have just joined the work, while the middle and high-end casual wear is mainly aimed at working groups with high incomes. < /p >
< p > in big cities, there are subtle differences between the commercial streets that sell clothes, for example, some are mainly casual wear, others are mainly middle and high class women's garments. Such as Guangzhou, Beijing road is mainly casual wear, Tiancheng square and so on are mainly high-end women's clothing. In Wuhan, the main entrance of the Department is low price clothing, and its consumption group is mainly students. If you sell the brand of DUDUKE, the middle end consumer group, the clothing store can not choose at the door. < /p >
< p > < strong > what is the purpose of customers walking? < /strong > /p >
< p > some clothing stores, though their location is in line with their brand positioning, people's traffic is large enough, but business is still not ideal, and the flow of people is really not so large. For example, some large supermarkets will also open up some stores to sell sportswear and casual wear, but many customers go to supermarkets in the direction of daily necessities. In such a supermarket, there are many clothes shops in the commercial streets of many supermarkets. Many customers do not want to buy clothes that are located in the clothing store, and their natural businesses are not ideal. < /p >
< p >. Therefore, the location of clothing stores must pay attention to the purpose of customers' walking. {page_break} < /p >
< p > < strong > < span > style= > font-size: small > location four mistakes: /span > /strong > /p >
< p > < strong > the so-called Golden commercial street < /strong > /p >
< p > when many manufacturers choose their franchised stores, their intention is to "do not settle down". They think the more downtown area, the business center area, the larger the traffic volume, the greater the consumption, so they choose to open shop in such a place. As we all know, such a place, the rent is extremely expensive, competition is very great, the general shop can not afford. < /p >
< p > < strong > only sales no matter image < /strong > /p >
< p > some clothing stores only pay attention to passenger flow and sales volume when choosing sites, without considering the image of shops and clothing brands. If they choose to be in a bad environment, messy, and neighboring shops are not good image, it will damage the image of the clothing store and the clothes sold. Therefore, when choosing a location, a clothing store must pay attention to the surrounding environment, sanitation, beauty, etc., and not to be adjacent to grocery stores, machinery repair shops, etc. < /p >
< p > < strong > blindly enter the competitive saturation zone < /strong > /p >
< p > some clothing store owners did not fully consider whether the competition was very intense and reached saturation state when entering the site. When they saw the good business of those clothing shops, once they entered a new clothing store, there would be a lot of monks and meat, and then there would be a loss of clothing stores and finally no price war. < /p >
< p > < strong > blindly away from the trade circle < /strong > < /p >
< p > some a > clothing store < /a > the main reason is that the competition is too big, and they can not earn money, so they choose to stay away from the trade circle of the industry, and concentrate on the non clothing flow place, which will directly affect the development of the clothing store. As everyone knows, any city has a business plan, and it will be supported by planning, otherwise it will get a reverse effect. < /p >