Wanda Plaza Will Completely Cancel Its Apparel Industry Next Year.

< p > recently, it was reported that the commercial real estate leader Wanda Group said that it would reduce the proportion of retail formats in the future. The Wanda Plaza opened next year (excluding Wanda Department Store) will completely cancel the "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "industry status.

Wang Jianlin said this is to reduce the overlap with Wanda Department stores.

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< p > as the first comprehensive commercial complex to "dress up" in the industry, the news has attracted a lot of attention.

However, the industry believes that such an adjustment is difficult to cause the industry to follow up, because for most shopping centers, clothing industry is still an effective way to attract passenger flow.

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< p > < strong > decrease with < a href= > http://sjfzxm.com/news/index_s.asp > Wanda Department Store < /a > State overlap > /strong > /p >

< p > news, Wanda Group said that the Wanda Plaza opened next year (excluding Wanda Department Store) will completely abolish the format of clothing, and strive to not recruit retail formats, and it is necessary to adjust the two square floors of the 72 squares that have been opened before 2015.

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< p > reporter learned that the news came from the speech of Wang Jianlin, chairman of Wanda Group, in the company's first half year working conference.

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< p > it is understood that in the three quarter of last year, Wanda Group decided to adjust the two floor business of Wanda Plaza, reduce the clothing industry and increase the life service format, and launched a pilot project in Dalian high tech and Yixing Wanda Plaza, which opened this year, with the effect exceeding expectations.

After adjustment, the passenger flow on the two floor of Wanda Plaza increased by more than 10% compared with the unadjusted Wanda Plaza, and sales increased by 8%.

Wanda said that one of the purposes of adjusting the dress pattern of the two floor of Wanda Plaza is to reduce the overlap with Wanda Department stores and enhance the efficiency.

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< p > the cause of adjustment is evident from Wanda's first half year's performance.

"Wanda Group's first half of 2013 report" pointed out that commercial real estate, Wanda culture and other businesses exceeded half a year's goal, but Wanda only completed 91% of the target for half a year.

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< p > for the relative sluggish business of department stores, Wanda said, on the one hand, the national department store industry was in a predicament; on the other hand, it was the internal adjustment of Wanda Department store.

Therefore, reducing the proportion of retail formats and reducing the overlap of Wanda Department stores are key projects.

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< p > for this, Huang Wenjie, executive director of Guangdong provincial Circulation Industry Association, said, "the entire retail industry has been greatly affected in the past two years. Relatively speaking, less affected is catering and entertainment, and still has relatively good growth performance."

Analysts pointed out that catering and entertainment formats have increasingly become a winning tool for shopping centres to attract customers. Reducing retail sales and raising the proportion of lifestyle businesses are conducive to attracting investment and upgrading shopping centers.

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< p > < strong > industry is unlikely to follow up < /strong > < /p >

< p > according to the statistics of the China National Business Information Center, in the first half of 2013, the number of major retail enterprises in China, including a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > retail sales increased by 6.9% compared to the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

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< p > people in the industry have told reporters that people who live in different kinds of department stores and shopping centers are not interested in eating and entertaining entertainment. If there is no discount, fewer people will ask for it. As the homogenization is more serious, clothing seems to be a little chicken.

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Besides P, Wanda's move is also related to the ever stronger electricity supplier.

In the industry, the more standardized products, the greater the impact of the entity store by the electricity supplier.

The entry threshold of the clothing industry is low, and the homogenization problem is more serious.

After last year's electricity supplier war, clothing stores obviously felt "chill".

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< p >, however, Huang Wenjie pointed out that at present, the actual impact of the electricity supplier is not huge, but the electricity supplier has developed very fast in the past two years.

"The electricity supplier is also a format in the big retail concept. Because of the market changes at different times, a certain format will grow rapidly, but it will not die because of the rapid growth of a certain format."

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< p > Huang Wenjie told reporters that the sale of clothing brands is not entirely out of every project in Wanda Plaza, but only on the adjustment of scale or compression on the region.

"Clothing retail, the profitability of the unit area is certainly higher than food and entertainment."

He pointed out that in recent years, the management of clothing brands is not very good.

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< p > in his view, the difficulties in clothing management may affect the flow of the entire commercial project.

"Shopping centers, especially popular shopping centers, depend on the flow of passengers, so that the comprehensive rent is the largest. Therefore, all businesses must contribute to the flow of tourists."

In his view, even after adjustment, the unit area returns are lower than that of clothing, but the passenger flow can also ensure the comprehensive rent of the shopping mall.

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< p > a analyst who does not want to be named also told reporters that Wanda was not the first to adjust the clothing format, but "the voice is big, the scale is recognized as the boss of the commercial real estate industry, so the action is more concerned".

According to its introduction, from the perspective of the proportion of commercial projects, many enterprises are making such adjustments, some of them are not cancelling certain brands, but only increase the catering and entertainment items, so the proportion of retail sales in general is reduced.

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< p > to cancel the sale of clothing brand completely, those people pointed out that it is not possible for most shopping centers.

For many commercial complexes, some clothing brands, especially "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "brand, need separate stores to highlight brand image and differentiate market services.

In addition, with the help of catering and other popular spirits, one thing can not be ignored is that quite a few consumers are shopping mainly for clothing department stores. Therefore, it is not easy to follow the Wanda Plaza.

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