Young 80 Generation Boys Create Their Own Professional Clothes Brands And Become Millionaires.

< p > he firmly worked as "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", and spent three years to excavate and cultivate the market. In 2013, he launched her own clothing brand in one fell swoop, designed and made fashionable professional clothes for all the large and small enterprises and units. In the first year, the brand started to get gratifying results. In 2013, the sales volume was estimated to be 3 million yuan, and the sales volume has exceeded 100 million yuan. < /p >
< p > food and clothing is always an important part of life. This is the source of confidence that Li Shaohua is determined to create a world in the clothing industry. But in the market situation of "full street is clothing store", how to make the clothing business fire? < /p >
< p > Li Shaohua believes that clothing must first be well positioned, what kind of clothing you want, what grades, and what price clothes you need to make before you put it into practice. This plan must be prudent. < /p >
< p > "a lot of working people who need uniform work clothes go to work in the bathroom before changing to work clothes, and then change to" a target= "_blank" href= "http://www.91se91.com/" clothes "/a after work. This is the market. " Li Shaohua, there are tens of thousands of enterprises, institutions and organizations in Nanning. Most of these units require employees to wear uniform styles of work clothes at work. According to the average demand of 20 enterprises and institutions, the market prospect is very broad. After market research, it is found that high cost performance, fashionable fabrics and comfortable clothing are best selling. "We will make comfortable garments, fashionable clothes and reasonable price. The same price is higher than the quality, the same quality is higher than the price. Li Shaohua made his own position in his own business. In early 2013, he founded the "Mai newei" professional clothing custom brand quickly won the recognition of consumers, half a million sales. < /p >
< p > Li Shaohua's precise positioning in the clothing industry is not without imagination. It is the result of investigation and analysis after going deep into the market and familiarity with the industry. He began to set foot in the clothing industry in 2009. He originally made a sales agency for sportswear brand, explored in the industry for more than three years, and found new directions in his continuous exploration. His company also successfully transformed from sales service company to marketing company. < /p >
< p > brand building is more important than product sales. He will spend 80% of his capital on product development and brand building < /p >
< p > under the market environment of severe homogenization of clothing products and fierce competition in price competition, the only way to survive is to provide consumers with high-quality and highly differentiated products. < /p >
< p > Li Shaohua said that at the beginning of brand building, he would invest 80% of his capital in product development and brand building. One is to visit the well-developed cities of Shanghai, Hangzhou and Guangzhou to understand the market frontier products, and the two is to set up a product design team and design comfortable and fashionable professional clothes according to the market demand. Due to capital constraints, he did not hire a target= "_blank" href= "http://www.91se91.com/" > designer "/a", but collaborated with the designer. He promised that after the designer had designed the product, the designer could pay dividends according to the percentage of the sales volume; the three is to promote the added value of the product culture and endow the product with cultural connotations. "Mai Niwei" is a homophone in English < < a href= > http://pop.sjfzxm.com/popimg/fz/index.aspx > > My new way < /a > "Mai" is taken from the catcher of the rye. It represents a young man's watch. "Nu" is the button button, representing clothing. The story of "mcneve" brand is: "a confused young man watching in the wheat field, because of the independent innovation in the clothing industry, has embarked on a new life since then. If you have ideas, you will eventually embark on a new journey. " < /p >
< p > the price is the same, the quality is the same as the quality, the quality is the same, the price is higher than the price, only the high cost performance professional dress < /p >.
< p > in addition to the product culture, maimneway pursued the idea that "the same price is higher than the quality, the same quality is higher than the price, only the high cost performance occupation suit" has also won many stable customers for it. < /p >
< p > Li Shaohua said that maimneway is committed to the customization of fashionable and comfortable professional clothes. It attaches great importance to the comfort and fashion of < a href= "http://www.91se91.com/news/index_f.asp" > professional wear < /a >. The fabrics used are supplied by the larger fabric suppliers nationwide, and the processing enterprises are also the foundry enterprises for the domestic first line brand. < /p >
< p > reporter has learned that the price of each unit set by Mai Wei Wei is about 100 yuan to 300 yuan, and the price is not high. How does he control costs and achieve profits? Li Shaohua's practice is to, first of all, make detailed enumeration of materials throughout the year, and directly link up with the cloth factories to reduce the cost of bulk purchase. Secondly, establish a long-term cooperation mechanism with the foundry enterprises. The off-season production can guarantee the processing quality with preferential prices. Again, according to the fixed posts, reduce personnel expenses, and let employees enjoy the "sweetness" brought by the rapid development of enterprises, such as dividends, etc., in line with the employee's career planning, so that employees can see their personal development prospects and enhance their combat effectiveness and cohesiveness. < /p >
< p > according to the introduction, Mai Neway product sales channel is mainly to undertake customized orders of enterprises and institutions, as well as store and retail wholesale. < /p >
< p > at present, the sales mode of Li Shao Hua is as follows: first, store sales (customers take the initiative to come), choose to gather in the University Road University in Nanning, and attack the student market mainly; two, aim at the promotion of target customers, mainly for large enterprises and institutions (salesmen); three, Internet marketing, opening online stores, mainly promoting the brand by network platform; four, providing internship opportunities for college students, helping students open stores, providing goods and technical guidance, achieving brand promotion and improving market share. < /p >
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