"8 Tips" For Fashion Show

stay clothing Today's exhibition is all over the world. Before deciding to participate in the exhibition, enterprises must do their homework and choose the exhibition that is suitable for them. Since the enterprises decide to participate in the exhibition, they must carefully select and participate in the exhibition suitable for their own business. Or carry out brand promotion, or product exhibition, or investment promotion, or collect industry information, or meet with old customers. Different exhibitions are different. In order to facilitate the majority of enterprises to accurately select the exhibition, summed up 8 tips to choose the exhibition, hoping to bring convenience to the exhibitors.

1. type of exhibition

Different types Fashion Show Are there different characteristics of professional exhibitions or comprehensive exhibitions? Are they regional exhibitions or national and international exhibitions? After analyzing the nature and content of the exhibition, clothing enterprises can choose their own exhibition types according to their own goals.

2. market coverage of the exhibition

Choosing an exhibition must consider whether the exhibition covers the market that the enterprise needs, and whether it can attract the target customers needed by the enterprise. Even the national clothing exhibition, but because of different venues, exhibitors are also different. Generally speaking, most visitors come from the venue and surrounding cities. For example, general exhibitions in Beijing and Shanghai have strong influence in the Bohai Bohai business circle, while the exhibitions in Guangzhou and Shenzhen attract more exhibitors and spectators in the Pearl River Delta region.

3. exhibitors

Carefully check the past exhibitors' profiles to find out which exhibitors in the past participated in the exhibition. Whether the famous brands in the clothing industry participate in the exhibition and whether competitors participate in it. According to the situation of exhibitors, we can understand the characteristics, strength and credibility of the exhibition.

4. visitor profile

The success of the exhibition depends largely on the number and quality of the visitors. The quality of the professional audience can bring "box office" value to the exhibition and enhance the efficiency of exhibitors. According to the general situation of visitors, we can understand the influence and appeal of the exhibition, the degree of realization of the expected target, and the reasonable pre arranged reception work.

5. visibility of exhibition

The higher the visibility of the exhibition, the more attracting the exhibitors and buyers, the greater the possibility of transaction. For example, China's international clothing held annually in Beijing. Clothes & Accessories The Expo has a high reputation in China and has a certain brand effect. For such a fashion show, enterprises are more confident.

6. publicity and intensity of the exhibition

To understand the exhibition organizers' publicity plan for the exhibition, we can expect the effect of the exhibition to be held. On the other hand, we can combine the publicity plan of the company with the publicity plan of the exhibition, and promote the exhibition of the company.

7. activities during the exhibition

Many clothing exhibitions will arrange some special activities during the exhibition. For example, fashion shows, media conferences, awards, academic seminars, etc. Clothing enterprises can decide whether to take part in these activities according to the purpose and conditions of their participation, and achieve the goal of exhibiting to a greater extent.

8. supporting level of exhibition services

From the perspective of exhibition value, the level of supporting services should be an important parameter to measure the scale of an exhibition. Excellent service is the foundation for attracting quality customers and high-quality exhibitors. This includes: how does the exhibition provide transportation and receiving facilities? What kind of exhibition props and equipment are available for the exhibition?

Before using the exhibition marketing method, clothing enterprises should take full account of the marketing needs and brand development strategies of the enterprises, find out how to use this marketing method, what kind of business goals they hope to achieve, choose what kind of exhibitions they may achieve, and thus "tailor" exhibition marketing decisions.