Old Fengxiang Brand Is In Gold Price Control Door, Pulling Gold Industry Open Secret.

A number of Shanghai Jindian, including P, including Lao Fengxiang and Lao Miao gold, has submitted the self admission report to the Shanghai price supervision and antitrust bureau, recognizing that "collusion between enterprises is a common price, which damages consumers' rights and interests".

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< p > Zhou Dafu issued a statement claiming that it did not involve media coverage of the violation of the anti monopoly law in Shanghai.

But this time, the gold price self-discipline has been exposed by the industry as an "open secret", which has aroused public outcry and shocked many consumers in Hangzhou.

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< p > yesterday, the reporter visited the major shopping malls of Hangzhou City, and found that most of the prices of gold companies were consistent with those in Shanghai. Only the old brands such as old temple gold recognized that they should be priced according to different regions.

In addition, the difference between the big gold brands is small, and the spread is within 4%.

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< p > Lao Feng Xiang and other gold companies admit that manipulation of gold price < /p >

Less than p ago, many Shanghai's Jin Qizheng was investigated for allegedly manipulating the price of gold.

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< p > according to the people's daily, a number of Shanghai Jindian, including Lao Fengxiang and Lao Miao gold, have submitted the self admission report to the Shanghai price supervision and antitrust bureau, recognizing that "collusion between enterprises is a common price, which damages consumers' rights and interests".

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< p > it is reported that the Shanghai gold jewelry industry association and 13 Shanghai gold stores, including Lao Feng Xiang, have formulated the "Shanghai gold jewelry industry gold and platinum jewelry price self-regulation implementation rules", which stipulates that the price of gold and platinum products in many gold stores in Shanghai is not higher than the positive and negative 2% and 3%, respectively.

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< p > is precisely this detailed rule, becomes the focal point which the related department investigates, is considered to be suspected of manipulating the gold price.

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"P" a few days ago, Zhou Dafu, an official involved in the issue, issued a statement on the official website, saying that "the company has a set of customized pricing mechanism, which has not been restricted or restricted by any association or peer."

And denied the submission of the admission report.

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< p > it is reported that Zhou Dafu said that the price of its brand was based on the international price of gold, plus the cost of raw materials and the operation cost of design, technology and so on.

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< p > gold enterprises independently pricing, Hangzhou and Shanghai almost unanimous < /p >

< p > yesterday, the price of the old temple gold in Hangzhou counters was 347 yuan / gram, "the price of each area is inconsistent, Hangzhou is slightly lower than Shanghai, and the price in small cities is lower than that in big cities."

Old temple gold staff said.

In different regions, there are also different prices of jewelry. The price of gold in Hangzhou yesterday was 349 yuan / gram.

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< p > and old Feng Xiang, Zhou Dafu, Zhou Shengsheng and other brands in the mainland unified gold price. There is no price difference between Hangzhou and Shanghai. Lao Fengxiang's gold price yesterday was 362 yuan / gram, Zhou Dafu was 344 yuan / gram (excluding processing fee), Zhou Shengsheng was 343 yuan / gram (excluding processing fee).

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< p > people in the market say that the Hangzhou gold counters are priced independently by the brand side. "Most of them are based on the real time gold price of the Shanghai gold exchange, which determines the price of the investment, while gold jewelry is priced on the basis of the investment price and the comprehensive processing technology."

Take Lao Fengxiang as an example. The gold price of 362 yuan / gram is made up of 339 yuan / gram of raw materials plus 23 yuan / gram processing fee, while Zhou Dafu's gold price is 344 yuan / gram, and processing fee is another (usually 10 yuan / gram).

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"P >" this calculation, the gold prices of these brands, the maximum difference of more than ten yuan per gram, the range of price difference is within 4%.

"The price gap between different brands is not large, for example, several gold brands in Hongkong, the price difference between them may only be up to 1 yuan / gram."

Market participants said.

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< p > there is no "middle price" in Hangzhou market, and some enterprises have fallen below the cost < /p >.

< p > at present, there is no price difference between Hangzhou's major gold companies, which is similar to that in Shanghai.

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< p > it is learnt that the industry institutions have no pricing restrictions on gold ornaments. The only "constraint" appeared in the 2004 implementation of the "price separation". Gold companies collectively stripped the cost of processing originally included in the gold price and became a separate price quote. In 2008, the Hangzhou jewelry Association, together with the relevant departments, regulated the "discount" of jewelry, stipulates that no discount below the "half off" would be allowed.

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People in the Department of industry think that it is not very appropriate for some big brands to "manipulate the gold price". Some large gold brands have become the benchmark in the industry because of their large throughput. Many small brands will consult the price of big brands and make appropriate adjustments in combination with the market situation when pricing them. "P"

Such as the price of gold under the price of gold, often lower than the price of Ming jewelry jewelry 20 yuan / gram, "because these two brands are different echelons, for the bright jewelry, its price will be lower than Zhou Dafu."

Insiders said.

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< p > recently, the sales of gold ornaments in Hangzhou shopping malls have further declined, and even the performance of department stores has dropped by 70% compared with the same period last year. The profits of gold companies have been further compressed, and the prices of the same tier brands have tended to move closer to each other.

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< p > "gold price should be a kind of market regulation behavior. Once people set up the lowest price in the industry, that is, the so-called" intermediate price ", no matter what the purpose is, it is actually a monopoly.

Analysis of the industry.

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