Shopping Is Still The Most Popular Form Of Entertainment In China.

< p > not every Chinese consumer can go to Paris to buy Prada (Prada) or go to Milan to buy Mara Max (Mara). With the growth of China's middle class group, foreign investors and Chinese local retail groups began to set up discount shopping centers in China, so that people in mainland China can buy discounted luxury goods nearby, and it is best to bring them exotic shopping experience. < /p >
Value Retail, the European luxury discount chain operator, said that 3/4 of Chinese tourists visiting the UK would patronize their Bicester Village in the southern part of England (P), making it one of the most frequent destinations for Chinese tourists to visit Britain. More importantly, the Greater China region has higher spending on single transactions than consumers in any other country. < /p >
< p > Value Retail believes that the retail tourism mode that has been so successful in Chinese tourists to Europe will also attract tourists in China. Value Retail chairman Scott Scott (Scott Malkin) said that his goal is to create authentic European shopping experience in Suzhou, including a shopping village architecture with Italian style and incorporating traditional Chinese design elements. Suzhou is a tourist city near Shanghai. < /p >
Less than P, in Wuxi, Suzhou, Chinese consumers can also feel the American shopping experience. Last week, the largest discount shopping center in China opened in Wuxi. Whether from architecture or style, the discount shopping center almost completely replicates some discount shopping centers in the eastern part of the United States. < /p >
The goal of < p > Value Retail is to occupy a place in the high-end discount shopping market. At present, China's discount shopping market is developing rapidly, but this market has also attracted a large number of low-end followers. These followers are full of low-end and even cottage brands. < /p >
Lei Xiaoshan Shaun Rein, a China Market Research in Shanghai, said, "the discount shopping market is undoubtedly booming." the main reason is that the car ownership and disposable income of Chinese households have increased significantly, and have been influenced by the shopping mode of foreign countries. "P" < /p >
< p > but retail analysts pointed out that there are differences between the discount centers managed by professional institutions and those built by real estate developers. The latter set up a discount shopping center only to promote the appreciation of nearby residential areas. < /p >
P, the newly opened discount shopping center in Wuxi, attracted more than 100 thousand customers on the first day of operation and created a sales volume of RMB 5 million 600 thousand yuan (912 thousand US dollars) under the chain discount shopping center operated by Shanghai Bailian Group, Shanghai. According to sales figures, Shanghai Bailian is the second largest retailer in China. Value Retail shopping village in Suzhou is part of a government supported Holiday Village Project (which also includes several high-end hotels), which is expected to open early next year. < /p >
< p > retail analysts pointed out that ironically, the slowdown in China's economy and the government's efforts to crack down on corruption have already hit the sale of luxury goods, but it may further promote the development of discount shopping centers. Mega Mills, which is located near Shanghai, has recently opened. David Ng, general manager, said: "the target customers of discount shopping centers are those who are more sensitive to price." < /p >
< p > he said, "slower economic growth may cause more people to be sensitive to price", though these customers still want to enjoy the high quality represented by famous foreign brands. He added that the Chinese government's anti-corruption measures have made it impossible for government officials to brazenly buy luxury goods, which may be good news for discount shopping centers. < /p >
< p > "the government's advocacy thrift campaign is likely to lead to an increase in the number of luxury brands in China, and discount shopping centers are among the few options for dealing with backlog stocks." Tao Zhen, director of the Executive Office of Bailian outlets in Wuxi, said the discount shopping center was designed to attract consumers who want to spend the whole day in the mall. < /p >
P, a McKinsey report, points out that shopping is still the most popular form of entertainment in China. The report found that 40% of Chinese consumers' favorite pastime is shopping. < /p >
Zhang Wenyan, 28 years old, said price is still a problem, P. She has made a two visit to the Nike (Nike) factory store in Wuxi, Bailian, within four days. The luxury tax rate in the mainland is so high that even in the case of discounts, the luxury goods prices of discount shopping centers are still higher than those of overseas. While looking at the discount Nike accessories, Zhang Wenyan said, "I prefer to go shopping in Hongkong because Hongkong is cheaper after it is converted into Renminbi." < /p >
Less than P, the Gap's discount shop sells a full range of colors, but the price of 399 yuan per piece is difficult to calculate. A shopping guide at the store said that there are currently half off promotions, but only one purchase at 6 can be enjoyed. < /p >
< p > Malkin said Value Retail's shopping village in Suzhou "will not try to compete with Hongkong". He pointed out that about 80 million tourists go to Suzhou every year, which is equivalent to the actual number of visitors to Hongkong. < /p >
< p > Suzhou shopping village will provide various brands in Value Retail discount shopping center, such as Prada, Gucci (Gucci), Dior (Dior), Nike, Adidas (Adidas) and Puma (Puma). < /p >
< p > Suzhou shopping village will also provide services that are usually provided by luxury stores in Europe, such as "empty handed" shopping service (deliver goods to their planes or trains after customers finish the day's shopping), as well as high-end restaurants (instead of fast food restaurants). < /p >
< p > in China's retail business atlas, foreign business models have been lost everywhere in China, ranging from Best Buy, Media Markt to home Home (Home Depot) and Bobbi (Barbie) flagship store. < /p >
< p > besides, there are many examples of imitation of European architectural styles in China, such as the Thamestown in Shanghai, and the town of Interlaken in southern China. But they were not very successful. < /p >
< p > Malkin said that Value Retail will not make the same mistake. He said: "we will build a building that calls for the right scenery in Suzhou. We will not copy the style of Italy Tuscany to China without fail." Tuscany said. We have operated in 10 countries, and we have not failed. " But in the face of China's most populous market, Ma Jin is not the first foreign retailer to express lofty aspirations. Chinese tourists who come to Britain for "shopping" /p
Chinese consumers who come to the United Kingdom like to spend a lot of money. They usually do not receive their hands until the time they arrive on the return flight P. Chinese shoppers account for less than 1% of Heathrow's customers, but they contribute nearly 1/4 of the luxury goods sales here. < /p >
Data from the P Office for National Statistics show that Chinese tourists spend nearly 300 million pounds a year in the UK. "Our shoppers are the largest and fastest growing part of our international customer base," said Harold Ward, director of Harrods (Michael), Michael. But a lot of business is not just Knightsbridge's high-end shopping malls. Sales outlets selling discount brands are also benefiting from it. < /p >
< p > Burberry opened a direct selling store in Hackney (Hackney). Hackney is a dilapidated area in London, but is rapidly becoming middle class. Until recently, most of London's travel guides have not mentioned anything about it. The direct selling shop is surrounded by high-rise buildings, regardless of its revenue or location, far from the Regent Street's flagship store. < /p >
< p > on a quiet Thursday afternoon, this outlet has many customers, about 3/4 of whom are Chinese. The Aquascutum outlet store, which specializes in high-end waterproof windbreaks, is also similar. Although popular with foreign consumers, direct selling stores are not popular with luxury brands in Britain, because the highest discount of goods sold through direct selling stores is up to 75%. < /p >
< p > in attracting Chinese shoppers, Britain is still inferior to other European countries, mainly due to visa restrictions. UK China Visa Alliance, a retailer lobby group, estimates that tighter visa regulations have cost Britain 1 billion 200 million of its sales. < /p >