The Phenomenon Of "Suggested Retail Price" Is Rampant And Clothing Distribution Should Be Emphasized.

< p > a "suggested retail price" of more than 300 yuan of clothing, after bargaining, may be tens of dollars can be bought, the contrast is astonishing -- < /p >

Less than P, "the proposed retail price" has made many customers feel dizzy. In view of this strange phenomenon, we visited the shopping malls and shops in Datong recently.

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< p > strong > vertigo recommended retail price < /strong > < /p >

< p > Datong city Dongguan clothing world distribution, < a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > woolen sweater < /a > shelf. All the goods on the tag are marked "suggested retail price", ranging from 380 yuan to thousands of yuan.

Pick up one piece, and the clerk said, "we sell it strictly according to the manufacturer's suggested retail price. If we do not sell it, we will lose money."

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< p > near the South Gate of Datong Park, all kinds of clothing stalls on one side of the street.

A stall owner approached us and said, "the price of the proposed retail price is too ridiculous. It is intended to be shown to the customer. If you look at the 280 yuan price tag, you must take it 60 yuan if you want to buy it."

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< p > strong > suggested retail price is the manufacturer's independent behavior < /strong > < /p >.

Ms. Liu, who has been engaged in the sales business of < a href= "http://www.91se91.com/news/index_f.asp" _xhe_href= "http://www.91se91.com/news/index_f.asp" > clothing < /a > for many years, tells us that at the beginning, some manufacturers chose to mark the words "recommended zero price" on clothing. The purpose is to avoid the retailers' unauthorized promotion of the retail price of the products, so as to maintain the brand image of the product. Although its formulation is a kind of proposed enterprise behavior, it has been formulated more strictly, but now the price markup has evolved into a marketing method that some manufacturers jointly mislead customers to consume.

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< p > the fourteenth law of the People's Republic of China price law stipulates that an operator shall not resort to a false or misleading form of price tag to deceive consumers or other operators to engage in pactions with them.

It is regrettable that some management departments are indifferent to this, to a certain extent, contributed to the formation of chaos.

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< p > < strong > strict market regulation and good faith management < /strong > < /p >

< p > we must avoid the phenomenon of "a retail price" being overflowing in the current clothing "http://www.91se91.com/news/index_cj.asp href=" http://www.91se91.com/news/index_cj.asp "_xhe_href=" http://www.91se91.com/news/index_cj.asp. "First, as the manufacturer and distributor of clothing, we must establish the correct business ethics, take responsibility, uphold the sense of morality, seek innovation and create brands, do not take ill gotten gains, and keep the bottom line of social morality, so that our cause can be bigger and stronger.

Two, management should take the initiative.

Serious attention should be paid to any behavior and phenomenon of suspected fraudulent customers appearing on the market. It should be strictly regulated and seriously cleaned up in the question of "suggested retail price" in the clothing market. We must seriously investigate and punish the alleged frauds and make the "suggested retail price" really "worthy of the name".

Three, we should maintain a rational consumption mentality as consumers.

When choosing clothes, we should consider that this dress is not suitable, the price is moderate, so it is less impulse and more mature. This is also one of the effective ways to reduce the "false fire" of clothing prices.

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