The Pattern Of Alibaba'S International Market Is Changing Obviously.

In the 2013 P, the global economic crisis showed new changes. It also brought new opportunities for cross-border trade risks and uncertainties.

Wu Minzhi, vice president of Alibaba group and member of management and executive committee, said that China's export growth slowed down. In the past 5 years, the average annual growth of exports was less than 10%. However, China's cross-border e-commerce has not been affected, and its development momentum has been stronger.

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< p > according to statistics, in July this year, the Alibaba direct purchase platform for international trade market could receive nearly 10000 entries, and the demand for cross border trade orders exceeding 30 million US dollars increased by 7~10 times in two consecutive years.

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Less than P, direct procurement, which has been called "light cavalry" by Alibaba, is changing traditional Chinese foreign trade thinking under the background of big data.

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< p > < strong > the new pattern of international trade in the period of financial crisis < /strong > /p >

P has always been talking about foreign trade. People often think of tens of thousands of dollars, hundreds of thousands of dollars, "container" type of large pactions.

But the financial crisis is an earthquake in the global trade area. Since the 2008 financial crisis, the pattern of the international market is changing obviously.

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< p > Alibaba international trade platform data show that after the financial crisis, global demand for purchasing has not decreased, but has changed to small batch and multi frequency direction.

The number of buyers in the traditional developed countries represented by Europe and the United States has increased significantly. In recent 3 years, the number of American buyers has increased from 2 million to 7 million, and the number of buyers in Britain has increased from 360 thousand to 1 million 600 thousand. At the same time, the amount of single orders has decreased significantly, and most orders have not been more than 30 thousand US dollars, concentrated in the consumer goods industry. Russia, India, Brazil and other countries are relatively less affected by the financial crisis, and their demand has increased significantly, mainly in the fields of industrial products and raw materials.

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< p > Wu Minzhi explained that on the one hand, the financial crisis caused the consumption ability of the European and American markets to drop and the mindset of the consumers to be cautious. The traditional overseas importers tended to turn centralized purchasing into scattered procurement, and long-term purchase became short-term purchase because of relieving the pressure of capital chain and controlling the risk of funds.

On the other hand, overseas small and medium buyers, wholesalers, retailers, shop operators, and even terminal consumers, who are located in the terminal of foreign trade, have also sprouted the demand for purchasing directly from export enterprises in order to reduce procurement costs, thus forming a new generation of importers, whose characteristics are numerous and scattered in every corner of the globe. Although the amount of single purchase is not large, the frequency of procurement is very high.

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< p > according to the data released by China Customs in January this year, China's total trade volume in 2012 was 38667 billion US dollars, although there was growth, but the growth rate slowed down.

The latest data of China's e-commerce development report shows that in 2011 and 2012, the growth rate of cross-border e-commerce pactions represented by small trade was 33% and 25% respectively. Among them, the cross-border electricity supplier turnover in 2012 was 2 trillion yuan, much higher than that of conventional foreign trade.

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< p > < strong > B2B e-commerce in the new trend of exploration < /strong > /p >

< p > the early B2B e-commerce mode mainly relies on China based suppliers to display their information on e-commerce platform. Overseas buyers view suppliers' information through the platform and make comparison, then send inquiries to enterprises, then pfer to traditional trade channels.

In the meantime, what Chinese suppliers can do is wait.

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< p > in order to adapt to the new pattern of Global trade trend, in 2010, Alibaba launched the "light cavalry" service tentatively, integrating Alibaba's high-quality suppliers from various industrial clusters in China, and then quickly matching them according to the individual buyers' needs of overseas buyers.

The result shows that this service can not only shorten the supplier cycle, but also satisfy the needs of overseas buyers, and synchronize the needs of buyers to domestic suppliers, so that suppliers can adjust their production plans and products according to market demand, and even achieve joint supply.

For example, a buyer from Mexico brought a $5 million paper towel order to Jiangmen supplier in Guangdong, and the supplier joined several factories to make full use of it.

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< p > in fact, global procurement demand is developing in a small batch and multi frequency direction, making the new e-commerce services such as "light cavalry" more prominent than traditional trade mode. According to Alibaba data, in 2012, suppliers on its platform had received more than 4 billion 500 million US dollars, and this year it is expected to exceed 20 billion US dollars.

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< p > < strong > light cavalry big data upgrade < /strong > /p >

In 2008 P, Alibaba predicted the arrival of the global economic crisis, because Alibaba held the order enquiry of 30 million small and medium-sized enterprises in China at that time.

But the question now is how SMEs should keep abreast of international trade trends every day.

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< p > > "data, and must be a lot of big data based on paction data", Wu Minzhi said that in the first ten years of the Alibaba, in an age of information scarcity, the Internet helped customers to express information, and raised the effectiveness of enterprises in finding value points for buyers and sellers.

But today, information has not become the most important bottleneck, even to the age of information flooding. So Alibaba must go deep into it and dig out the most effective information for them by buying the data shared by sellers.

Previously, in the field of e-commerce, because of the special trade form of international trade, there has not been a deep accumulation of data for many years.

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< p > a team of "light cavalry" may not be able to change the way of thinking of China's foreign trade, but if tens of millions of buyers and sellers can become "light cavalry", the result will be totally different.

In 2013, Alibaba upgraded the service of "light cavalry" to purchase direct platform.

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By P platform, Alibaba can understand buyers' preferences and changes in international trade patterns in the global market. After analyzing these data, we will publish quarterly forecasts of international trade trends based on website needs, so as to help suppliers better choose the right products and markets.

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< p > according to the introduction, Alibaba procurement direct platform has accumulated more than 10 million of global buyers' purchasing data. The data show that nearly 90% of orders are still acquired by Chinese enterprises in overseas purchasing demand of more than 30 million US dollars per day. The analysis of the purchasing characteristics of these overseas buyers shows that price is not the only consideration factor, and the overall service capability in international trade is also an important consideration for them.

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< p > "buy sellers' data sharing and go on demand. This is the counter thinking brought by Alibaba to cross-border e-commerce."

Wu Minzhi said.

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