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The Main Players Of Domestic Infant Electric Business Are Platform Providers.

2013/7/25 20:17:00 10

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Young Children Young Children Electric Business

at present, the main players of domestic infant electronic business are platform providers. Suning.com's red children, Jingdong mother and baby, Dangdang mother and child channel are basically products such as milk powder, toys, diapers, and so on. Home textiles brands operating on these platforms are not as safe as foreign products in terms of safety standards, while imported foreign brands are more expensive. 
 a large number of infant products, including four sets of baby bed products, baby socks, scarves, bib, infant clothes and so on, have been launched on the Internet. Prior to this, the location of the home was mainly located at home furnishing textiles, such as bedding, towel, underwear, socks, and storage. "Big Piao net cuts this field to let nature take its own course." During the interview, Wang Zhiquan, CEO, told reporters that there were many expectant mothers and the female users who had just had babies. These users have higher requirements for safety and more sophisticated products. Since last October, these users have appealed for new products in the backstage. After nearly a year of operation, the number of users and brand loyalty have stabilized, and the development of new products has come to an end. 
 at present, the main players of domestic infant electronic business are platform providers. Suning.com's red children, Jingdong mother and baby, Dangdang mother and child channel are basically products such as milk powder, toys, diapers, and so on. Home textiles brands operating on these platforms are not as safe as foreign products in terms of safety standards, while imported foreign brands are more expensive. 
 editor in chief Jia Penglei believes that domestic home textile is a hard nut to crack. Because infant products have higher requirements for formaldehyde content, pH value and color fastness to rubbing, the cost of materials and research and development is relatively high. At present, large home textiles, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > are all tasted in this field, because the market education cost and brand building time of infant home textiles are relatively long, the cycle of return is long, the price performance ratio is low, and it is not cost-effective. 
 because the Japanese standard is used in the home textile products for the adults, and this standard can reach the infant standard in China. Therefore, the cost of raw materials has been diluted to the category of adults, and will not cause the cost pressure of raw materials. 
 the formaldehyde content of clothing, towels and bath towels which are directly exposed to skin for adults in China is not more than 75 mg, but the Japanese standard is less than 20 mg. For infants, our country stipulates that the formaldehyde content of clothes directly exposed to the skin is not more than 20 mg, while the Japanese standard is less than 16 mg, and many kinds of products are even 0 mg. 
 "in fact, many of our products are not detected by formaldehyde." Wang Zhiquan told reporters that after a period of operation, Tai Po network will also enhance product standards and build a high threshold for competition. 
 in positioning, Tai Po net is different from the emergence of home textiles for infants and young children. Now the emergence of infant home textiles in the category of operation is the buyer system, mainly the appearance design. And from the material quality, the main safety, comfort, appearance is only the second. In Wang Zhiquan's eyes, quality is the key to winning. 
 "in marketing, we have just started focusing on old customers instead of spending a lot of money on promoting new customers." Wang Zhiquan told reporters that the big Piao network is word-of-mouth marketing, user loyalty and repeat purchase rate are relatively high. In this way, the cost which was originally used for marketing can be fed back to the quality control of raw materials. 
 it is understood that at present, the monthly number of active users in Tai Po network is more than 20 thousand, and the monthly number of new users reaches 4000~5000. There are 7000 orders per month. From the comparison between the order quantity and the active users, the conversion rate of Tai Po network is relatively high. 
 according to an electronic commerce profession estimate, after books, big household appliances, in 2013, mother and infant category is the main category of the competition of every big electronic business platform. And the big net can cut into baby and baby products timely. In April this year, Tai Po network received 30 million yuan of A round of financing. In 2013, the sales target of Tai Po network was 30 million yuan, and the hot infant category would play an important role in drainage.