Mobile Internet Shopping Is Fierce, Consumers Favor Quality Purchase Experience.

< p > online payment platform PayPal released the first global cross-border e-commerce report.

The report shows that the five cross-border e-commerce target markets in the United States, Britain, Germany, Australia and Brazil will reach 67 billion 900 million yuan in 2013, and this figure is expected to increase two times to 144 billion yuan in 2018.

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Cross border consumers in the US P market are the most popular purchasing group made in China. In 2013, 34 million 100 thousand American consumers expected to cross border online shopping for Chinese goods, with a value of 49 billion 700 million yuan.

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The P report also shows that the growth rate of the mobile cross-border online shopping market is higher than that of the overall cross-border e-commerce market. The total number of mobile cross-border Internet shopping in the US single market will exceed 25 million in 2018.

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< p > it is noteworthy that in the five cross-border e-commerce target markets of the United States, Britain, Germany, Australia and Brazil, the fastest growing demand for China's online export commodities is Brazil.

It is estimated that from 2013 to 2018, the total value of Brazil consumers' cross-border online shopping from China will rise from the current 1 billion 800 million yuan to 11 billion 400 million yuan, an increase of nearly 7 times.

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< p > five the characteristics of the cross border e-commerce market are different. < /p >

< p > in the world's five largest cross-border e-commerce market, the survey found that the pursuit of product diversification (79% respondents' consumer choice) and high performance price ratio (80% of respondents' consumer choice) are the two driving forces for consumers to cross border online shopping; among the popular consumption categories, < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > a target= "_blank" href= "_blank" > shoes > & amp; accessories 12 billion 500 million dollars sales volume topped the list.

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< p > but the popular consumption categories of various markets still show regional characteristics: for example, British consumers prefer online shopping tickets, German consumers prefer home electronic products, and Brazil consumers are more keen on buying computer hardware.

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< p > Mobile Internet shopping is fierce. Consumers favor quality purchase experience < /p >

< p > with the popularity of smart phones and tablet computers, mobile payment has become the trend of the times.

Taking the US market as an example, from 2013 to 2018, the composite annual growth rate of cross-border e-commerce is expected to reach 15%, while the growth rate of mobile cross-border e-commerce will be even higher, reaching 22%.

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In the intent survey, 76% of the five largest markets in the world indicated that 76% would prefer to use mobile terminals to complete cross-border Internet pactions, while having a friendly online shopping interface for mobile devices has become an important consideration for the vast number of consumers to choose merchants.

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< p > PayPal is the mainstream cross-border online payment mode < /p >

< p > survey report shows that PayPal is the most widely used online payment method in the world's five largest cross-border e-commerce market, and 79% of the respondents said they use PayPal for cross-border online payment.

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< p > when investigating the reasons why consumers refuse to cross-border e-commerce, the two most important considerations are related to paction safety, namely, fear of identity theft and Internet fraud.

More than 40% of the surveyed consumers use PayPal as an excellent security agent, while 81% of the respondents have completed the cross-border paction because they rely on the buyer protection policy of PayPal.

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< p > research background < /p >

< p > the survey commissioned by Nielsen Co commissioned the Nielsen Co to conduct market research and analysis, aiming at providing insights and industry references for the consumer behavior and market situation of the five hottest cross-border E-commerce markets in the world, including the United States, Britain, Germany, Australia and Brazil.

The survey conducted a network and questionnaire survey on over 5000 Internet shopping consumers aged 18 and above in five big markets. The time span ranged from May 27, 2013 to June 12th.

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