The Way Out For Clothing Enterprises Can Be Summed Up As "Jin Mu's Water And Fire Soil".

< p > able to persist in the enterprise to the present person must be the strong and the best developed person. As we all know, the social and political, economic, technological, cultural and other aspects of our social changes are very fast. But one thing is certain that the trajectory of China's development in the next 20 years will be different from the development track of West Germany in the past 30 years. Harvard Business School professor said: "the current competition is not necessarily directly defeated by competitors, but in the process of unknowingly finding themselves have been marginalized." In humorous terms, even though it used to be the most enterpriser in the region, after a few years later, when the Federation of industry and Commerce met, you could only sit in the fifth row. What should we do in such a rapidly changing environment? How should we deal with a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises? For the sake of easy memory, I would like to focus on five points: "Jin Mu, water, fire and earth". < /p >
< p > first, what is gold and what is gold? Gold is the core strength of an enterprise. We must take stock of our core strengths. This core advantage may be the Internet. It may be a design or an ultra market segment. For example, in the past two years, pregnant women are known as a href= "http://www.91se91.com/news/index_c.asp" and radiation protection clothing < /a > U+. This market may be very narrow, because it is a radiation protection garment for pregnant women only. At present, the age of pregnant women is mostly in the range of "post-90s" and "post-80s". At this age, pregnant women almost have to face computers every day. The radiation of computers may have adverse effects on the development of the fetus. The concept of "radiation proof maternity dress" has made U+ a great success. This is the core strength, core market, core technology and core selling point. The most fearful thing about living in society is that it does not have any advantages. What are the core strengths of Vanke? Vanke never develops the real estate in the center of the city, because there are two disadvantages in the development of the downtown area, the first is the high land price, and the second is the small volume. Vanke is developing the surrounding area of the city. It has two advantages: first, the property price is cheap, and the two is enough volume. Vanke made all the preparations, and sold the property of the urban and rural joints to the price more expensive than the city center. This is Vanke's unique advantage. There is also a small example. When we go home from work, we often have a lot of things to do. We put the things on the floor before opening the door, and then open the key to open the door. In the real estate of Vanke, a secret button will be designed beside the door lock, so that people can hang something on the hidden button and then dig out the key. It is Vanke's advantage to do well in these details. Today's market competition is very fragmented, and it is the same for Wanda. Wang Jianlin often said, "a Wanda Plaza is a city center." Wanda "bundled" a lot of famous brands, and pioneered the concept of "urban complex" in China, and then gradually got the Mixc's imitation of Wanda form. We must understand what characteristics we can't replace. For example, if a brand TV is no longer produced, it will not affect our lives, because there are other brands. However, if the Tencent does not exist, we will lose many friends' contact ways, which is his non reversion, that is, its uniqueness. So I think we must study the uniqueness of their respective businesses and brands. < /p >
< p > I am very optimistic about the customized domain of < a href= "http://www.91se91.com/news/ > > garment industry < /a >. In the future, China's best a href= "http://www.91se91.com/" > garment enterprise < /a > must have a unique clothing brand. Therefore, I am very optimistic about the customized market. The future customized market will follow the needs of consumers and make the brand belonging to the consumers themselves. Customization is very different from the past. In the Internet age, customization is relatively easy, and young consumers have a high degree of recognition for customized products and customized lifestyles. < /p >
< p > the market now has room for deep fashion. I have done the planning of Xujiahui shopping mall in Shanghai, the Xujiahui mall in Shanghai has been very developed, but Xujiahui development has made a mistake, that is, the development of residential property is too much. So now Xujiahui is not very high compared with the surrounding areas, and there is no difference between the Xujiahui and the Nanjing road. What should we do to change the unfavorable situation? For example, we have introduced a large number of Japanese second-line brands, so that the whole floor will sell all the Japanese brands, and the other floors will all sell the imported Korean brands, and the next tier will be all Scandinavian brands. That is to do deep fashion. Today, the consumer market has been felt that the real luxury is a new "vulgar". Instead, people feel that the package without LOGO is more innovative. Again, the shopping mall in North Sichuan Road, Shanghai, is located in the "World Exposition", that is, the deep fashion of a building selling many countries' products. What I buy there are all French boutique brands, with a very small number of brands, but they are of high quality and very personalized. The market prospect of deep fashion is very broad. We can continue to think about what we can do in order to customize the market and deep fashion. < /p >
< p > second is wood, what is wood? Wood is a team, and now is the best time to build an enterprise team. This year's employment rate of college students is only a little more than 50%. A large number of graduates can not find jobs. We should do more in building enterprise culture and creating enterprise values. The most competitive enterprise in the future is who can integrate the enterprise and who can solve the problem of value orientation. < /p >
< p > third is water, what is water? Cash flow. Now the characteristics of banks' "deleveraging" are particularly obvious. This is also the reason for the "money shortage" phenomenon. In the next few years, business leaders must understand that cash is king. < /p >
< p > fourth is fire, fire is to find a unique explosive point of its own. Now the market is a very sophisticated market, I have done many large clothing brand planning, such as YOUNGOR, Hai Lan home, red beans, Bosideng down clothing and so on. I am very familiar with China's < a href= "http://www.91se91.com/news/ > clothing industry < /a >. Because the past is very simple, the homogenization operation is very serious. Now everyone is going to change the homogenization phenomenon by going through the differentiated market. Hai Lan's home was built in the new bridge town of Jiangyin, a href= "http://www.91se91.com/" > fabric < /a >. When planning in the early stage of brand building, we believe that men's clothing is brand oriented, and men's wear can't be done by three or more than 10 thousand yuan suits, because the western-style clothes of this price range are basically occupied by foreign brands; 3000~5000 yuan suits can't be done because they are occupied by YOUNGOR and shirts; 1000 yuan can't be done because they are too low-end; therefore, we locate Hai Lan's home as "1000~3000 a" href= "http://www.91se91.com/". In addition, Hai Lan's family will dress according to the height of the consumers. In recent years, the development of Hai Lan's home has benefited from its unique business mode and market positioning. < /p >
< p > fifth is soil, what is soil? That is business mode. Don't do things blindly before you see the road clearly. First prepare the work well, then do things. In the past, competition among enterprises was known as "eating fresh all over the world," and now the competition is a "combined boxing". The success of an enterprise is not only a single element, but a combination of many elements. It is a systematic project. The era of "combined boxing" is a special era that we need to reflect on. It is an era in which we need to overturn the rule of success in the past. In the past, people often said, "failure is the mother of success". Today I say, "success is the mother of failure". Past experience may be the beginning of failure today. < /p >
< p > every enterprise should properly design their own development in the next 10 years. I believe that we have already solved the problem of food and clothing in this age. For entrepreneurs, we should not only make a family property that can be handed down to the world, but also make a respectable enterprise and become a respected entrepreneur. As a Buddhist Scripture says, if we find the way, we will not fear how far the road will be. < /p >