The Way Of Differentiated Marketing In Footwear Industry: The Fashion Of Runaway

At present, "fashion leisure" is shoes The focus of the clothing industry has experienced many years of saturated competition, and many kinds of products have been coming to the market. Fashion leisure Direction transformation. However, problems such as lack of good products and lack of brand promotion inevitably become the pain of transformation. Whether it's new arrivals or transformation people, we are all looking for a way to break the cocoon and explore new possibilities of brand marketing for fashion and leisure.

Mar Cassini from the brand capital of Jinjiang Men's wear In recent years, it has attracted widespread attention in the industry due to its unique marketing mode. It has become a recognized fashion brand new fashion for men's wear.

In the era of homogenization caused by competition saturation, how to brand people's bright impact and how to grasp the minds of the target customers is becoming a major issue. Mensasini's men's clothes seem to have found their own Troy Trojan horse.

"80 and 90 is the target group of mensasini men's clothing. They advocate freedom, exploration, responsibility, love life, and pay attention to environmental protection. They are full of spiritual and psychological appeals which are totally different from other groups. Therefore, high quality fashion products and relaxed and free brand communication can better match their life essence. We have chosen an attitude: environmental protection, public welfare and fashion. They come from the soul of this group. Liu Hong, director of the brand of Cassini.

Since February 2011, mensasini has signed the 2011 "Earth Hour" official sponsorship agreement with the World Wide Fund for nature (WWF) to become the Earth Hour project. clothing Since the sole representative of the group, mensasini has assembled the grass roots environmental protection force for three consecutive sessions in the "Earth Hour" campaign, and has launched a series of large-scale grass-roots environmental protection actions such as "mascassini men's 10000 environmentally-friendly attitude", "Green China line", "Sichuan Tibet environmental protection bank" and "I do green guest". It has always been committed to the perfect integration of fashion and environmental protection elements, laying a good foundation for the promotion of mensasini's menswear brand value. And mensini's men's appeal for environmental protection has gradually become an environmentally friendly action by the whole people.

The unique positioning proposition is the password of brand success, while brand operation is sticking to it. In order to adhere to the practice of "environmental protection, public welfare and fashion", in July 2013, mensasini's men's wear continued to launch a series of "run away fashion" campaigns. The brand operation strategy behind its thematic activities in the name of environmental protection and fashion uprising is given both in concept and in execution. Shoes and clothing brand Innovative marketing brings new perspectives and research models.

It is understood that, as a continuation of the "10000 environmental attitudes", the macasini men's "fashion gone" campaign shows a more difficult and valuable system. The polar line activities traversing the three unmanned areas of Lop Nor, Altun mountain and Hoh Xil are synchronized with the activities of the five cities of Quanzhou, Taiyuan, Shenyang, Changchun and Lanzhou.