Brand Shows Private Enterprise Growth, Private Enterprises Accelerate Pformation And Upgrading

According to a recent data released by P, in the 200 most valuable Chinese brands list, the number of private brands in 98 places exceeds 94 of the state-owned brands, and 8 other foreign holding Chinese brands.

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< p > industry insiders say that the number of private enterprises in the list of brands has increased, and the "fresh force" of brand building has become the main force.

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< p > brand display private enterprise growth < /p >

After the acquisition of Volvo's Geely Automobile after P, many positive effects of "post acquisition era" began to emerge one by one.

At present, Geely's recognition in the global field has increased, brand power has increased and identification has become stronger in the export field. More overseas consumers have remembered the auspicious brand. Geely exports in the first 6 months of this year increased by 30% over the same period last year.

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Less than P, like Geely, more and more Chinese private enterprises have made more bold attempts in brand creation and brand management, pushing China to gradually tear up the label of "world factory" and win the image of high quality and high quality.

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Xu Zhenyu, deputy director of the Department of trade and economics of Beijing Technology and Business University, told our reporter that the rise of private enterprises in the brand list is not surprising. "Because the development of market economy is the process of constantly expanding the brand of private enterprises," P said.

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< p > data show that in 2012, the proportion of private economy in GDP exceeded 60%, and the total export volume of private enterprises was 769 billion 900 million US dollars, an increase of 21.1%, which was 13.2 percentage points higher than the overall growth rate, accounting for 37.6%, and climbed 4.1 percentage points.

Such a result is very difficult in 2012, where foreign demand is generally sluggish.

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< p > "the continuous development of the market economy and the continuous steady and rapid rise of China's economy provide a good space for the development of the famous brand of private enterprises.

In the past, we often said that private enterprises died at a large scale. Now, many private enterprises are not only large but also die. They also have famous brands and become stronger.

Xu Zhenyu said.

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< p > private enterprises accelerate pformation and upgrading < /p >

As the world manufacturing base, China has brought together the world's top brands in all walks of life. At the same time, criticism of "made in China", especially for a large number of small and medium-sized private enterprises, is lacking in their own brands. P has also been criticized.

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< p > it is gratifying that this situation is changing. "Far sighted private enterprises have gone from product operation, capital operation to brand operation, and entered a new era of all-around competition centered on brand culture."

Xu Zhenyu said.

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The brand name list of P shows that private brands are mainly concentrated in real estate, food and beverages, information services, health care products, < a target= "_blank" href= "http://www.91se91.com/" > clothing /a, household appliances and retail industry. Among the top ten private brands, including Baidu, Tencent, China Ping An, Taobao, Wahaha, Lenovo, Minsheng Bank, Wan Da, Suning, Jingdong mall, and other corporate brands, IT has the largest number of products, especially Taobao. This year's brand value reached 44 billion yuan, a 63% increase over the previous year, exceeding the fourth place of Wahaha residential brand list, and becoming the fastest growing brand among the top 10 private brands. <

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"P >" Xu Zhenyu believes that this shows that the development of private enterprises is accelerating the pformation and upgrading.

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< p > building brand is not a day's work. < /p >

< p > however, the industry believes that there is still a lot of work to be done to push Chinese enterprises to the world and build famous brands of Chinese private enterprises around the world.

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< p > Where is the difference between Chinese brands and international brands? Xu Zhenyu said that many international brands have decades, hundreds of years of investment, research and development, and maintenance. Only in this way can we create a century old brand.

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< p > "in fact, most enterprises in China have formed more or less brand awareness. However, how to upgrade to an international brand, for now, the government needs to support and help to provide the private enterprises with the same environment as the state-owned enterprises. Relevant functional departments should set up a service platform for the construction of their own brands and create a good external environment for the enterprises to create and grow their own brands by consolidat ing the market order in accordance with the law, making reasonable use of financial and tax means, and building a service platform for the construction of their own brands."

Xu Zhenyu said that enterprises themselves also need to strengthen the awareness of brand building, and realize that the development of brands and enterprises themselves must have a process. Those most valuable enterprises are not achieved in two days. In addition to a few young IT enterprises, those famous brands are evergreen trees, which take a long time to accumulate.

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