The Setup Of Clothing Stores Must Consider From The Perspective Of Consumer Demand.

< p > bus is a necessary means of transportation for urban life. I believe most of us should have sat there. Each car has set up a site card (that is, the bus to go through the site line), I found that many of our bus sites are generally located in the front part of the car on the right side of the car. The role of the site card is to remind everyone that the car will pass through the sites in the city, and the more direct role is to remind passengers (especially those who are not familiar with the city and the line) which site should be ready to get off. But if a passenger who is not familiar with the city or the line is not sitting in the back part of the car, the crime is really enough, because he is not clear about the next site, so every time he sits in the back, he is very upset and is afraid to sit overboard. < /p >
< p >. Therefore, we must not go to the front part to see the site card at a time. We can hit the car with the spot reported, but it can play the function of the ear. But the old heart is really hard to bear. Therefore, I strongly suggest that the government departments should set up site cards for the rear part of the bus. It is best to set up the site card in front and behind each other (that is, a car has four site prompts cards), so that no matter where the passengers are, they can clearly see that they still have several stops to get off. In my view, the subway in Beijing is well set up, with two sides, and voice prompts and color hints. < /p >
< p > may be an occupational disease attack, so I put forward the above suggestions. As a display of retail stores, can we sense some truth from this case? Here are some insights from Tan Xiaofang, a famous business management expert, if he reads: < /p >
< p > (1). The setting (display and layout) of our store must be considered from the perspective of consumer demand. Otherwise, just like the passengers in the bus case, people are very worried and they are very uncomfortable. Buses are government facilities, and many of us are unable to speak out and have no right to speak. But store management is not the same, if our consumers feel too tired, too much trouble. At that time, people would think about the competition stores that they thought about them. In fact, my NetEase blog design is based on this principle to design, I am very concerned about my customer demand point for design. What about our store management? < /p >
Href= "http://www.91se91.com/" > clothes < /a > people are concerned about the needs of fashion, quality, attention, whether they conform to their stature, identity, wearing occasions and so on. When we do the display layout, do we take into account the taste, hygiene, environment and atmosphere of our customers? Do we consider whether the hairdressers are concerned whether our hair styles can be designed according to their own designs, fashions, conform to their occupations, activities occasions and so on? The Traders Hotel people care about the beds, bathroom spaces, bath temperatures, and so on. Are there any miss (huh, for some business men) and so on? Do we consider and display prominently? < p > buy < a target= "_blank".
< p > (two). The setting (display and layout) of our stores must be considered from the perspective of consumers, which is easy to see. You can't see it. You did it in white. Not a part of people can see it, but consumers who enter our stores (or the consumers we want) can see that this is what we are going to pursue and strive for. < /p >
< p > Tan Xiaofang, a famous business management expert, thinks that there are many ways to display goods in stores. Every commodity has its display rules. In China, there is a saying that "the fish head is in the direction, and the money is the source." In view of this habit, many stores turn their heads inside and fish tail outward when they fish. This may be more out of custom, and it is hard to say how much scientific basis it is. As a businessman, we need scientific theory of commodity display. The most typical display theory is the "magnet point" theory of stores. < /p >
< p > the distribution of magnet points in the supermarket is shown in the figure, where the magnet points can be divided into four typical supermarket stores. The first magnet point is located on both sides of the main channel of the store, because it is a necessary place for customers, so it is also the most important place for the sale of goods, where the main products should be displayed. The display of goods at the first magnet point will not only have a great impact on the products sold, but will also determine the overall impression and evaluation of customers. < /p >
< p > both sides of the main channel should be the "Facade" of store managers' painstaking layout. Nevertheless, we can often see that quite a few supermarkets, for short-term promotional purposes, display seasonal and unsalable goods on both sides of the main channel to attract customers' attention. In the long run, this kind of display will result in the overall image of low price and unsalable sales, which will damage the status of shops in the minds of customers. The first point should be the purchase of many commodities, the highest frequency of purchase commodities, such as vegetables, meat, daily necessities, etc. should be placed on both sides of the main channel. < /p >
< p > second magnet point located at the top of the main channel, usually located in the innermost location of the supermarket. Second the display of magnet points should be able to induce customers to enter the innermost goods in the store. Generally, the commodity should be placed in the market, because consumers are always pursuing new products, laying new products at second magnet points, and attracting customers to the inside of the store. Secondly, we can take part in seasonal merchandise and use seasonal difference in price to form attraction to customers; moreover, because second of the magnets are mostly fresh cooked food and other commodities, the required brightness is higher than other regions, and at the same time, they will attract customers into the interior of the store because of their high brightness and fragrance. < /p >
< p > third magnet location is located at the outlet location of the store. The purpose of the display is to extend the retention time of customers in the store as much as possible so as to stimulate customers' desire to purchase. The products displayed are mainly food, daily necessities and leisure related products. Generally speaking, the third magnet products mainly focus on the following characteristics: special goods; SB commodities (brand goods developed by merchants); seasonal commodities; and high daily necessities. The display of goods at the outlet should take into account the organic combination of the above commodities. < /p >
< p > Fourth magnet points are distributed on both sides of the supermarket passageway. This is a location that requires customers to get attention in the long display. Therefore, the layout of goods must be characterized by a wide variety of features. The display of goods will pay more attention to changes, and it can be used to display large quantities of platforms and shelves, highlight the signs of commodity locations, and set up ad POP with special goods on both sides of the road. For example, highlight display, narrow gap display and so on, so as to reduce customers' boredom in shopping process and attract customers' attention. For smaller supermarkets with shorter display lines, the effect of fourth magnet products is not obvious. In large supermarkets, the fourth magnet products are mainly concentrated in < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > groceries, household goods and so on. < /p >
< p > display and inventory are closely related, and display design is the way and means of inventory product display, which determines when, where, and what form of inventory products will be presented to consumers. Therefore, it plays a very important role in the sale of inventory products, and also plays a major role in controlling the volume of products. < /p >
< p > when the commodity is changing season, the main task of store display is to spread the following three information to customers: < /p >
< p > 1, consumption season will change (suggesting customers may need seasonal clothing); < /p >
< p > 2, brand new products to the store (recommended theme merchandise Series); < /p >
< p > 3, consumption trends will be popular in the new season (Guide style / fabric / color / theme design / style consumption trends). < /p >
< p > display < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > through sales data analysis, reasonable layout of the display design process, adjust the layout design ideas and methods, so that display design meets the general purpose at the same time, to achieve control of inventory, inhibit the backlog of unmarketable goods. < /p >