Store Management Skills: Creating Image And Selling Beauty

Some people say, clothing Industry is a low threshold industry. It is very easy to enter the industry. Indeed, entering the garment industry is not an easy task, but not everyone can manage a good clothing store so that it can create abundant profits. Don't you see that the shops that are still open today will not be able to find any trace tomorrow? How can we open a clothing shop that is profitable and happy? Besides our ambition to succeed, we should also pay attention to the following methods:

First, create an image and sell beauty.

The business of a clothing discount shop is not good. You don't need to enter the shop and stay at the door for a few seconds to see it. What do you see? Look at the signs, look at the lights, see the display, see the sanitary condition... clothes It is to buy beautiful, to sell clothes is to sell image, so we must be good at creating image.

Two, overcome fear and be good at heart.

Shop management will encounter many problems every day, and there will be many new situations. Mr. Tan suggested that our store managers and salesmen need to encourage themselves, "don't be afraid, as long as your heart is going to get better," as long as we work hard and move forward unswervingly towards a goal, we will succeed in using good methods.

Three, putting people first and attaching importance to talents.

Even if you have the best way of store management in the world, but there is no suitable person to perfect it, execute it, develop it, and realize it. Sun Tzu once said, "therefore, those who are good at fighting are not responsible for others. What we emphasize today is "people first, strategy for the future" and Sun Tzu's "choice of power".

Talents flourish, shops flourish, talents fail, shops decline. Fundamentally speaking, competition among stores is the competition of talents, which is to have talents and make good use of talents, so that they will innovate continuously in business and enhance their competitiveness so that the stores will grow and expand.

Mr. Tan believes that outstanding talents accomplish everything, not grand plans, and accomplish everything. Excellent bosses and excellent store managers eventually create first-class performance and first-class shops.

The author summarizes the ten skills of store management as follows:

1. Control of wastage rate.

Any shopping malls will face the problem of the loss of salesmen. The nature of work and the restrictions on age are the reality of the loss of salesmen. However, the high turnover rate of salesmen will have a great impact on sales.

2, because of human placement

The business adjustment of the shopping mall is unavoidable, and the staff will be changed accordingly. When adjusting, the attitude of the salesperson should be stabilized, and the new counter should be recommended to avoid any worries of the salesperson.

3, to govern with humanity and humanity.

Shopping malls must abide by the service standards formulated by the salesmen, and adhere to strict and strict principles so as to make the whole team orderly and standardized. For example, daily attendance, the submission of various forms of reports, and on-site labor discipline must be carried out in accordance with the staff management system, and the punishment should not be soft. But on the other hand, the salesperson is also an ordinary person, paying close attention to his ideological trend. The mood of the salesperson will directly affect the sales enthusiasm, and help and care for the salespersons who are having difficulties in their lives, so as to reflect the humanization of management.

4, appropriate use of incentives

Mr. Tan believes that the salesperson's standing time is more than six hours a day. If he works well, it will give him a sense of achievement. No one wants to be backward. If a store manager only uses punishment, it is undoubtedly a supervisor. Proper incentives will make people accept and do better from the bottom of their hearts.

5, manager responsibility system

In a special counter, the role of a store manager can not be ignored. He is the link between manufacturers and shopping malls, and is also the core of a counter. He is responsible for the personnel, goods, health, display and sales of the counters. Therefore, if we want to manage various counters, we should start with managing the store manager.

6, district management, full authorization.

As large as a mall, small to a counter, if managers do not know how to delegate, it is bound to increase the difficulty of work.

7, give full play to the role of morning meetings.

It is a basic content of the morning meeting to summarize the problems of the previous day and arrange the work for the new day. It will also play a role in training as early as possible. Besides training managers, this training can also fully mobilize the participation of salesmen.

8, unremitting training

Mr. Tan said that only morning training is not enough. Besides participating in regular training in the unified organization of the shopping malls, the floor managers should organize targeted training and insist on doing them once a week. The accumulated training will improve the quality of the salesmen.

9, managers should have training and guidance ability.

The author suggests that managers should first understand that knowledge of goods, sales skills, and display of goods must be understood as a manager's own ability. In addition to regular training, on-site management is also a process of training guidance.

10. Learn to use form management.

In operation and management, a lot of information collection and data collection must be done through forms. Teacher Tan suggested that the standard forms should be issued under the floor, and the contents need to be listed. The salesperson only needs to fill in the relevant contents, and the last column will let the salesperson to write the analysis, because the salesperson is the frontline service personnel, and many of the information she provides are valuable and available resources.