Adidas'S First Experience Shop In The World

Adidas, the world's first experience shop, is the center of the fashion movement. This huge steel bar structure with glass curtain wall stands like the Optimus Prime in Sanlitun.

There are a total of four floors. Adidas first brings sports performance series and sports fashion series (including Originals classic series and Y3) together in the same store, and a series of interactive experience zones in China and even the world will give everyone here to experience the fun of grabbing goods.

We first stroll around the first floor. Apart from the classic Originals series, the MI Coach core technology experience area is fun, testing and helping you find the most suitable products and most needed sports by measuring a series of games such as body reaction ability.

Beside the MI Coach is the hot stamping area of the shirts. The boys who like football only need to do simple operation on the machine, so they can freely choose the team, the jersey number and the English name, and then get your exclusive Jersey in 20 minutes.

There is also an Olympic area on the right side to show Adidas's products, design and technology for the Olympic Games.

Technology is everywhere. The two floor is men's clothing, and Porsche Design.

Porsche Design pays more attention to penetration of technology than ordinary clothes.

The price here is slightly higher, ranging from 100 yuan to 1000 yuan.

The children's clothing area is also on the two floor. Most of the clothes here are around 200 yuan, which is very suitable for children to buy, or for children who are friends and relatives.

We think the playground here is also very interesting.

On the third floor we have Stella Mc Cartneyforadidas, which we like very much. We aim at a pink T-shirt (560 yuan), a sports T-shirt with a sense of design, with feminine elegance and athletic temperament.

Besides Stella Mccartney, of course, there are cross-border Y-3 series.

The steady weight of Yohji Yamamoto and the young of Adidas have created the brand of Y-3.

The black bottom blue horizontal striped sweater (more than 1000 yuan) is a classic Y-3 style.

It's next to Stella Mc Cartneyforadidas, hidden in a pparent box. It's a bit of a feeling that you can't feel it unless you already like this cool and luxurious style.

Besides the products of the two designers, there are also basic ladies' clothes on the third floor.

Compared to the price of two world-class designer products, it is much more popular with the people, such as T-shirts of about 200 yuan, and pants of around 400 yuan.

If you just want to buy sports equipment, this will be a good choice for you.

Classic clover like the clover series can not miss the four floor, Urban creative space is divided into two regions, Asia's only mi Originals interactive original area is presented here.

Here, you can use custom tools to specify color schemes, fabrics and specifications on the basis of the two classic shoes Superstar and ZX700, and create your own personality wave shoes (over 1000 yuan).

The other area is Adidas classic series.

The layout of the exhibition area is very unique. It deviates from the sports style of Adidas and tends to the fashion style.

In this area, you can see shiny party dress (680 yuan), and jeans designed by Adidas and diesel (2100 yuan).

After wandering around, in addition to marvel at the size of the shops, we should also give special praise to the humanized service here -- the four level juice bar and the roof basketball court.

We believe that although there are not many imaginative limited editions or other shops that do not have money here, it is still worthwhile here.