The Defense Battle For Hermes Is Imminent.

"P" recently, according to foreign media reports, LVMH group announced the half year consolidated financial statements, announced the increase of Hermes shares to 23.1%, so that LVMH has become the largest single shareholder except the Hermes family heirs. It is understood that LVMH's move has attracted resentment from Hermes and is ready to lodge a complaint. < /p >
< p > in fact, the entanglement between LVMH and Hermes has existed for a long time. In 2008, LVMH bought the first derivative of Hermes, which did not cause much trouble at that time. But by 2010, LVMH suddenly announced that it would increase its holdings of Hermes and get a 17.1% stake in the equity swap deal, which appeals to the French financial market authority. But since then, LVMH has continued to operate, increasing its holdings to 22.3%. Hermes has once again been unable to sit still until the stock market has risen to 23.1%. < /p >
< p > it is understood that LVMH, the world's largest luxury group, already owns more than 50 luxury brands, including Louis Weedon, Givenchy and Guerlain. Through mergers and acquisitions and ownership, LVMH has been expanding in recent years, announcing plans to buy shares in the luxury market from time to time. Hermes is a traditional family business. Since its establishment in 1837, it has become the top brand of global luxury goods since its transformation in twentieth Century. Louis Weedon, a market research firm, released the BrandZ global brand list in 2013. This is the eighth consecutive year that Mr. Louis Weedon has won the luxury brand. Hermes has ranked second among luxury brands, worth 19 billion 100 million dollars, after 22 billion 700 million dollars. < /p >
At present, P is facing imminent danger of defending the stock ownership. The most serious concern of the Hermes family is that after LVMH is controlled, the future development will be under the pressure of performance, and the sacrifice of brand to the quality of hand and family tradition must be sacrificed. Public information shows that LVMH has expressed no need to sell Hermes equity to promote business development. This means that LVMH may have a long stake in Hermes. < /p >