Wenzhou Footwear Exports Slowdown

According to the latest statistics of Wenzhou customs, Wenzhou exported 267 thousand and 580 pairs of shoes in the first half of this year, a decrease of 1.02% compared with the same period last year. Wenzhou exported footwear 1 billion 236 million dollars, an increase of 14.14% over the same period last year, accounting for 22.4% of the total value of Wenzhou's foreign trade exports.

The average unit price was 4.495 US dollars / double, an increase of 15.32% over the same period last year.

Export growth is slowing down. Wenzhou's export industries are mainly labor-intensive enterprises such as shoemaking, and lack of well-known international brands. The export products are mainly middle and low-grade products, which earn little processing fees.

The pricing power of some export products is limited to foreign buyers, and the space for raising prices is limited. It is difficult to raise the pfer cost of export prices by raising the export price.

The state's foreign trade policy and tight monetary policy have a certain impact on the survival of Wenzhou enterprises.

Especially from tight monetary policy, small and medium-sized enterprises are faced with financing difficulties, and some enterprises are short of capital chain, which directly threatens the survival of enterprises.

In the first half of the year, the total volume of foreign trade and import and export in Wenzhou was lower than that in the same period last year, which was 16% lower than that in Zhejiang. The growth rate of Wenzhou in Zhejiang's eleven prefecture level cities was faster than that in Hangzhou, and the export growth rate was second in Zhejiang (faster than in Hangzhou), while the import growth rate was the lowest in Zhejiang in Zhejiang.

We can see that Wenzhou's foreign trade growth has slowed down no matter from vertical or horizontal comparison.

The unfavorable factors such as the adjustment of industrial structure, the rise of labor costs, the adjustment of export tax rebate policy, the appreciation of RMB and the rising oil prices have had a certain impact on Wenzhou's foreign trade.